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6:40 PM ET, February 25, 2008

Techmeme

 Top Items: 
Microsoft:
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping  —  New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.  —  Microsoft Corp. today announced Engagement Mapping …
RELATED:
Elinor Mills / CNET News.com:   All clicks are not equal, says Microsoft
Scott Karp / Publishing 2.0:   Microsoft Announces Engagement Mapping ROI Black Box, Technology …
Erick Schonfeld / TechCrunch:
Microsoft Tells Advertisers “Engagement” …
Discussion: Advertising Lab
Stephen Labaton / New York Times:
F.C.C. to Act on Delaying of Broadband Traffic  —  CAMBRIDGE, Mass.—The head of the Federal Communications Commission and other senior officials said on Monday that they were considering taking steps to discourage cable and telephone companies from discriminating against content providers …
RELATED:
Cynthia Brumfield / IP Democracy:
Comcast Grilled at FCC P2P Field Hearing
Discussion: DSLreports, Bits and CNET News.com
AppleInsider:
New MacBook Pro part numbers surface in inventory systems  —  The seemingly endless wait for a new line of professional notebooks from Mac maker Apple Inc. appears to be nearing an end, with part numbers and pricing for new MacBook Pro models cropping up in inventory systems worldwide over the weekend.
RELATED:
Chris Foresman / Infinite Loop:
Rumor: New MacBook Pros are imminent. Yep, still
Yi-Wyn Yen / Techland:
Yang breaks silence on Microsoft takeover  —  PHOENIX — Yahoo chief executive Jerry Yang knew exactly what was on everyone's minds at the Interactive Advertising Bureau conference on Monday.  —  In their first public appearance since Microsoft's hostile $44.6 billion bid for Yahoo …
Discussion: HipMojo.com and BetaNews
RELATED:
Saul Hansell / Bits:   Yang: Microsoft Bid Was a “Galvanizing Event” for Yahoo
CNN:
Questions over extent of YouTube blockade  —  ISLAMABAD, Pakistan (CNN) — Conflicting reports emerged out of Pakistan on Tuesday over the duration of a Pakistani government block on the video-sharing Web site YouTube for showing a “highly blasphemous Dutch” video.
RELATED:
Peter Svensson / Associated Press:
Pakistan causes worldwide YouTube outage
Discussion: The 463
Kristopher Kubicki / DailyTech:
Sun Leaks 6-core Intel Xeon, Nehalem Details  —  Sun confirms what Intel has been dying to tell us, at least off the record  —  Late last month in Austria, Intel presented Sun with roadmaps discussing details of its upcoming server platforms, including the fairly secret Xeon Dunnington and Nehalem architectures.
RELATED:
Arn / MacRumors:
Intel Nehalem Processor Details Leaked
Discussion: The Register
Lessig Blog:
On why I am not running  —  With lots of mixed feelings, I have decided a run for Congress would not help the Change Congress movement.  I explain the thinking in this 5 minute video (a new record for me!).  First question: What happens to the contributions to Lessig08?
Hal Varian / Official Google Blog:
Our secret sauce  —  I was recently a guest columnist on the Freakonomics Blog.  There were several interesting questions from the readers, but one was quite striking: … It seems that a lot of people are trying to figure out why Google has done so well.
Verizon:
Verizon Wireless To Issue Device Specs At Open Development Device Conference  —  BASKING RIDGE, NJ — Verizon Wireless today said its upcoming Open Development Device Conference will feature the release and publication of Version 1. of the technical specifications for new wireless devices …
RELATED:
Electronista:
Verizon to publish Any Device spec in March
Michael Mace / Mobile Opportunity:
Mobile applications, RIP  —  Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices.  The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
Michael Masnick / Techdirt:
Dear ABC, You Don't Compete With TiVo By Making A Product Worse  —  About a year and a half ago, an executive at Disney-owned ABC-TV talked about how the network was experimenting with ways to block people from fast forwarding through commercials.  The exec in question even claimed …
Sarah Perez / ReadWriteWeb:
6 Adobe AIR Apps to Check Out  —  Adobe's AIR platform allows developers to create web applications that run on your desktop without the need of a web browser.  Now that AIR has dropped the beta tag (see our previous coverage), it's time to look at some of the AIR apps you can use today.
Sarah Perez / ReadWriteWeb:
How To Manage Your Online Reputation  —  You've spent a lot of time building up your reputation and image both online and off, so it's important to make sure that someone isn't out there dragging it through the mud.  The latest tool for reputation management is Trackur …
Noam Cohen / New York Times:
Blogger, Sans Pajamas, Rakes Muck and a Prize  —  Of the many landmarks along a journalist's career, two are among those that stand out: winning an award and making the government back down.  Last week, Joshua Micah Marshall achieved both.  —  On Tuesday, it was announced that he had won …
Erick Schonfeld / TechCrunch:
Blog Recommendation Startup Outbrain Raises $5 Million  —  Funding Monday continues.  NY/Israeli startup Outbrain is announcing a $5 million series A financing, led by Gemini Israeli Funds and Lightspeed Venture Partners.  GlenRock Israel also put money into the round.
Eric Bangeman / Ars Technica:
RIAA fails again to get default judgment in uncontested case  —  You'd think that if you filed a lawsuit and the defendant failed to show up, getting a default judgment entered would be a slam-dunk.  That hasn't been the case for the RIAA, as a federal judge has denied a default judgment motion filed …
 
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 Techmeme Sponsor Posts: 
Microsoft:
Project aims to help parents protect - and connect with - their kids  —  One hackathon team from Microsoft's //oneweek focuses on family safety and aims to give parents an easy way to understand their children's lives online.
Freshdesk:
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VMware:
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Zoho:
Customer Spotlight: How One Company Went from No CRM to Zoho CRM Power Users  —  “We had evolved our CRM from spreadsheets, to Goldmine CRM and finally to ACT CRM, but we knew we needed to move to a native cloud-based CRM”
Pure Storage:
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 More Items: 
Josh Lowensohn / Webware.com:
Video host Stage6 shutting down in 72 hours
Mark Wilson / Gizmodo:
Jon Stewart, Bored With Oscars, Pulls Out iPhone
Charles Forelle / Wall Street Journal:
Europe's Antitrust Chief Defies Critics, and Microsoft
Dan Goodin / The Register:
VMware vuln exposes the perils of virtualization
Discussion: eWeek, Core Security and Zero Day
eWeek:
Qwest Looks For Wireless Partnerships Beyond Sprint Nextel
Joshua Topolsky / Engadget:
Xbox 360 HD DVD drive now officially $49.99
Philipp Lenssen / Google Blogoscoped:
Google2Go for Windows Mobile
Discussion: Download Squad
David Chartier / Ars Technica:
eBay shrugs off strike by sellers, 13% drop in new listings
Discussion: USA Today
 Earlier Items: 
John Timmer / Ars Technica:
Report: broadband policy leaves billions of dollars on table
Rafe Needleman / Webware.com:
Voting is now open for the 2008 Webware 100!
Discussion: CenterNetworks
Caroline McCarthy / CNET News.com:
eBay's latest buy: New CEOs for Skype, Shopping.com
Discussion: 901am, Reuters and Gadgetell
Jacqui Cheng / Ars Technica:
Taliban wants cell phone networks shut down at night
Discussion: Reuters
Dion Almaer / Ajaxian:
Adobe AIR v1.0 & Flex 3.0 Released; New Adobe Open Source Site Launched
Kara Swisher / BoomTown:
Could Microsoft Lower Its Bid?
Michael Arrington / TechCrunch:
Fox Said To Be Exploring Termination Of Google Advertising Deal
 

 
From Mediagazer:

J.K. Trotter / Gawker:
New York Times Reporter Lifted Text From Wikipedia, Too

Ravi Somaiya / New York Times:
Despite Circulation Gains, Profit Falls 21% at New York Times Co.

Michael Sebastian / AdAge:
BMW Runs the First Ads on Medium, Twitter Founders' Blogging Platform

 
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