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4:00 PM ET, October 30, 2007


 Top Items: 
Eric Eldon / VentureBeat:
Cookie tracking: How Facebook could be worth $100 billion?  —  When Facebook launches its "SocialAds" advertising product on November 6th, the technology will reportedly rely on cookies — unique identifiers sent to each user's computer from Facebook, and tracked by Facebook when they visit web pages.
Erick Schonfeld / TechCrunch:
Facebook's Social Ad Network: What We (Think We) Know So Far  —  Just as Google is preparing to take Facebook head-on with its own social-networking platform, it appears that Facebook is preparing to take on Google with its own social ad network.  The announcement of what people …
Nick O'Neill / All Facebook:
Facebook Launching the Google Adsense Killer  —  Earlier today Lee Lorenzen of Altura Ventures sent me a message referencing a note where he postulates about Facebook's upcoming ad network.  He brought up something that I previously hadn't thought of: the opening of Facebook's ad network.
Lee Lorenzen / Adonomics Blog:
Google Fears Facebook-Enhanced, Open-Source, AdSense Competitor
Discussion: Epicenter
Apple Sells Two Million Copies of Mac OS X Leopard in First Weekend  —  Apple® today announced that it sold (or delivered in the case of maintenance agreements) over two million copies of Mac OS® X Leopard since its release on Friday, far outpacing the first-weekend sales of Mac OS X Tiger …
MAC Address / heise Security:
Leopard with chinks in its armour  —  A second look at the Mac OS X Leopard firewall  —  Apple is using security in general and the new firewall in particular to promote Leopard, the latest version of Mac OS X. However, initial functional testing has already uncovered cause for concern.
Robert Vamosi / CNET
Holes in Leopard's firewall
Discussion: The Mac Observer
PC stripper helps spam to spread  —  A virtual stripper is helping to defeat anti-spam security checks.  —  Spammers have created a Windows game which shows a woman in a state of undress when people correctly type in text shown in an accompanying image.  —  The scrambled text images come …
John Murrell / Good Morning Silicon Valley:
It's like teaching a chicken to play tic-tac-toe, except we use horny losers
Discussion: Computerworld
Chris Anderson / The Long Tail:
SORRY PR PEOPLE: YOU'RE BLOCKED  —  I've had it.  I get more than 300 emails a day and my problem isn't spam (Cloudmark Desktop solves that nicely), it's PR people.  Lazy flacks send press releases to the Editor in Chief of Wired because they can't be bothered to find out who on my staff …
John Heilemann / New York Magazine:
Web Bubble 2.0  —  Well, maybe it is a bubble.  But out in Silicon Valley, they don't think of that as a bad thing at all.  —  T  —  he Silicon Valley venture capitalist Michael Moritz is kinda-sorta the West Coast version of New York's own Steve Rattner.
Steve Rubel / Micro Persuasion:
The Web 2.0 World is Skunk Drunk on Its Own Kool-Aid
Andy Beal / Andy Beal's Marketing Pilgrim:
Google Phone News: This Not Just in from the WSJ  —  My feeds were buzzing this morning over a Wall Street Journal article discussing the infamous Google GPhone.  At last-I thought-if the WSJ is talking about it, then they must have something substantial to share.  —  Alas, my hopes were dashed.
Amol Sharma / Wall Street Journal:
Can a Google Phone Connect With Carriers?
Louise Story / Bits:
The Back Door Into Facebook Ads  —  Microsoft nabbed much of the banner ad space on Facebook last week, but pockets of the site remain out of the technology giant's hands - for now.  (Release on the deal here.)  —  Or so advertising networks like AdBrite want to remind everyone.
Dan Mitchell / New York Times:
Not All Is Gloomy in Real Estate: A Blog Network Attracts Capital  —  The residential real estate market may be troubled, but property-focused Web sites are still attracting visitors and investors.  —, a popular real estate blog network with sites in New York, San Francisco and Los Angeles …
So Long Apple.  The Party's Over  —  Fresh Jobs for Developers  — » - a "Founders At Work" company seeks a Senior/Lead Java Engineer in Needham MA  —  You only have to spend a few minutes at JavaOne to know that Apple is popular with Java developers.
Chris Williams / The Register:
Whois database targeted for destruction  —  The long-running attempt by privacy advocates to bin the Whois database will be up for vote at the ICANN meeting in Los Angeles tomorrow.  —  Cheerleaders for the six-year-old "sunset proposal" say people shouldn't be required to give …
Discussion: Mashable!
Josh Catone / Read/WriteWeb:
Whois May Be Retired, Says ICANN
Discussion: Bits and
Richard MacManus / Read/WriteWeb:
Plentyoffish: 1-Man Company May Be Worth $1Billion  —  We've written before about PlentyOfFish, a leading online dating site that is run by a single person and is raking in money.  Markus Frind is the singular force behind PlentyOfFish.  At the time of our last review, June 2006 …
Philipp Lenssen / Google Blogoscoped:
Gmail 2.0 Screenshots  —  Google during the recent Analyst Day announced they want to release an updated version of Gmail that's supposed to be faster than the current one, thanks to a JavaScript back-end rewrite.  Also, the new version aims to improve contacts management.
Zillow MediaRoom:® Launches Suite of Tools for Advertisers to Target Homeowners in Ways Never Before Possible  —  Zillow Home Direct Ads offers advertisers the ability to reach homeowners on a home by home basis, at the right moment of purchasing intent  —  Leading real estate Web site Zillow …
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 More Items: 
Schneier on Security:
Security by Letterhead  —  This otherwise amusing story has some serious lessons:
Evan Blass / Engadget:
Skype and Logitech introduce 30fps VGA High Quality Video
Peter Kafka / Silicon Alley Insider:
LIVE From New York: Om Malik! (And The Industry Standard!)
Discussion: Between the Lines
Ernesto / TorrentFreak:
The Pirate Bay Sees a Future Without BitTorrent
Discussion: Valleywag
Anne Broache / CNET
Ban on Net access taxes extended to 2014
Mary Jo Foley / All about Microsoft:
Microsoft talks SOA futures but not dates
Discussion: Microsoft and
Conrad Quilty-Harper / Engadget:
40GB PS3 features 65nm chips, lower power consumption
John Timmer / Ars Technica:
Prof replaces term papers with Wikipedia contributions, suffering ensues
Discussion: WebProNews
 Earlier Items: 
McAfee buys Web site security company for $51M
Chris Soghoian / CNET
Apple plays with fire, courts iPhone gift card lawsuits
Nick Gonzalez / TechCrunch:
Disqus Joins The Battle For Your Blog's Comments
Jemima Kiss / PDA:
Mydeo scores US deal with Best Buy
Erick Schonfeld / TechCrunch:
Docstoc Opens For Business (Documents)
Joshua Karp / The Boy Genius Report:
Sprint set to unleash new $30 BlackBerry data plans
Discussion: Mobility Site
Dan Nystedt / InfoWorld:
Windows XP will double the price of Asustek's Eee PC
Erica Ogg / CNET
Trouble on horizon for 'white box' PC makers