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5:30 PM ET, October 2, 2007


 Top Items: 
Gemma Soames / Times of London:
Ballmer: Facebook risks being 'a fad'  —  The Microsoft chief says that Facebook's appeal could fade - after being linked to an investment that would value the site at $10 billion  —  Steve Ballmer, the Microsoft chief executive, believes that the craze for individual social networks …
William Rees-Mogg / Times of London:
Microsoft's chief executive has seen the future - and the future is advertising  —  Steve Ballmer's plans for the computer software giant include taking on Yahoo! and Google in their own internet territory  —  Steve Ballmer doesn't do half-measures.  The veteran Microsoft chief executive …
Kara Swisher / BoomTown:
Pop Quiz: If Skype=Hype, Then Facebook=?
Discussion: Valleywag, Mark Evans, Bloomberg and Bits
Yahoo! Search Blog:
From "To Do" to "Done" in One Search  —  That sums up Yahoo! Search in a nutshell; the whole point is we want to get you from "to do" to "done."  Whatever it is you want to do: research a topic, find a website, plan a vacation, research a medical condition, view a funny video …
Tom /
Tom Thinks that he doesn't know what an iPhone Extreme is...  I'm working on making this site more appealing.  I was looking to see if I could automatically submit the bugs/enhancement requests directly to Apple by clicking a button.  While looking through their source on the feedback site, I noticed something really odd.
Jacqui Cheng / Infinite Loop:
Apple's HTML references "iPhone Extreme"
Discussion: InfoWorld
Scientists Invent 30 Year Continuous Power Laptop Battery  —  Your next laptop could have a continuous power battery that lasts for 30 years without a single recharge thanks to work being funded by the U.S. Air Force Research Laboratory.  The breakthrough betavoltaic power cells are constructed …
Joshua Topolsky / Engadget:   30-year battery may be too good to be true
Elise Ackerman / Mercury News:
The stupidest idea ever?  —  VENTURE CAPITALIST WAS DISSATISFIED WORKING ON SMART IDEAS, SO HE WENT THE OTHER WAY  —  As managing director of Garage Technology Ventures, Guy Kawasaki funded all the really smart ideas he could find.  None hit it big.  —  So earlier this year the guru …
Mike Masnick / Techdirt:
You Don't Create A Silicon Valley By Government Fiat  —  from the takes-a-bit-more-than-that dept  —  Two separate articles came out in two separate newspapers based 3,000 miles away from each other this past weekend — but together they demonstrate exactly why so many places …
Victoria Shannon / New York Times:
Microsoft to Increase Ad Business  —  Steve Ballmer, the chief executive of Microsoft, vowing that the company's $6 billion plunge into the ad business two months ago was not just an experiment, said today that advertising would become 25 percent of the company's business within a few years.
Discussion: FurdLog
Live Search:
Microsoft acquires  —  We want to welcome some new folks to the Live Search family - we recently purchased a company called, based in Madison, Wisconsin.  Jellyfish has done some really innovative work in comparative shopping engines.
Bill Carter / New York Times: Chief to Lead a News and Blogs Site  —  The Huffington Post, a news Web site, plans to announce today the appointment of a new chief executive, Betsy Morgan, who will leave her job as the general manager of  —  Ms. Morgan will switch from running the Web site …
Erick Schonfeld / TechCrunch:
The HuffPost Gets a New CEO
Discussion: Valleywag
Thomas Ricker / Engadget:
Sony's $399 PS3 confirmed by Best Buy?  —  Thanks to a helpful tipster, we have a couple of Best Buy documents showing a $399 Playstation 3 with 40GB disk and Spiderman 3 (yes, Blu-ray) bundle with an "In Stock Date" of October 28.  However, the more important "Street Date" field is unfortunately empty at the moment.
Gregg Keizer / Computerworld:
Apple kicks off Leopard month with Boot Camp warning  —  Don't expect a separate Boot Camp for Tiger, says analyst  —  Apple Inc. kicked off the month in which it plans to launch its new Mac OS X 10.5, "Leopard," OS by reminding users that the beta license for Boot Camp …
Discussion: Hardware 2.0 and CyberNet
Olga Kharif / Business Week:
For eBay, Is It Skype — or Jajah?  —  Yesterday, eBay recorded a huge, $1.4 billion impairment charge related to its Web-calling subsidiary, Skype, to indicate that that business is no longer worth anywhere near $2.6 billion the auction giant paid for it back in 2005.
Marguerite Reardon / CNET
eBay: What to do with Skype?  —  news analysis Don't call …
Ed Foster / InfoWorld:
Amazon Makes You Lie to Log Off  —  Are e-commerce websites making it harder and harder for users to log off?  That's certainly a trend one reader has seen evidence of, including confirmation from Amazon that the best way to sign out from your account is to lie to them about who you are.
Michael Arrington / TechCrunch:
AOL Finds An Obvious Use For A World Of Warcraft Social Network  —  The domain name has laid dormant since at least 1998, when it was acquired by AOL along with other assets of Compuserve.  The domain has been coveted by a number of AOL business units over the years, though.
Eric Bangeman / Ars Technica:
First RIAA trial gets under way with jury selection, opening statements  —  Duluth, Minnesota — Capitol Records, et al v. Jammie Thomas (the name of the suit changed after the RIAA dropped the sole Virgin recording from the case) got under way this morning in Courtroom One of the Federal Building in Duluth.
Discussion: TechSpot News and Digg
Martin LaMonica /
Adobe expands online services, woos designers with Thermo  —  Attendees at Adobe's Max developer conference check out Thermo, the code name for a design tool that enables designers to construct Web applications without writing code.  —  (Credit: Martin LaMonica/CNET
Discussion: Read/WriteWeb
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 More Items: 
Henry Blodget / Silicon Alley Insider:
Google to $2,000 a Share
Discussion: Valleywag
Seth Rosenblatt / Crave: The gadget blog:
Interface the way you want with WindowBlinds
Discussion: WinBeta
Marshall Kirkpatrick / Read/WriteWeb:
Bloglines Makes Announcements, Including OpenID Support
Anne Broache / Crave: The gadget blog:
Viacom chief: We're sticking with DRM
Discussion: Gizmodo
Nick / Rough Type:
Skype and the madness of management teams
Discussion: Berlind's Testbed and Guardian
Greg Sandoval /
Discussion: Mashable!
Erick Schonfeld / TechCrunch:
A Widget That Actually Makes Money
 Earlier Items: 
Ken Fisher / Ars Technica:
AT&T vows to use Terms of Service for good, not censorship
Discussion: Boing Boing
Darren Murph / Engadget:
Microsoft's 4GB / 8GB flash-based Zunes revealed by FCC
Nick Sturiale / VentureBeat:
Death by board meeting
Eric Savitz / Tech Trader Daily:
Google: Credit Suisse Says Q3 Revs Will Top Estimtaes; Stock …
PR Newswire:
Consumer Reports: Panasonic Plasma Best Flat Screen Ever Tested
Ouriel Ohayon / TechCrunch: someone is looking for trouble (or money)
Ryan Block / Engadget:
Sharp shows off multi-touch optical scanning portable LCD