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2:25 PM ET, August 23, 2007

Techmeme

 Top Items: 
Jonathan Schwartz / Jonathan Schwartz's Weblog:
The Rise of JAVA - The Retirement of SUNW  —  I've spoken before about the value of brand - this post is a good example.  And I wanted to follow up with a few more thoughts, and an important shift in how Sun (NASDAQ:SUNW) presents itself to the world - and more importantly, how the world now presents itself to Sun.
RELATED:
Ashlee Vance / The Register:
Sun boots workstation roots in favor of JAVA ticker  —  In a rather odd marketing ploy, Sun Microsystems will change its ticker symbol from SUNW to JAVA.  —  The ticker switch takes hold next Monday on the NASDAQ exchange.  We're not sure what the flip gives Sun other than a constant reminder that it's the company behind Java.
Discussion: Tech Trader Daily
Vauhini Vara / Wall Street Journal:
Facebook Gets Personal With Ad Targeting Plan  —  Social-networking Web site Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.
RELATED:
Matt Marshall / VentureBeat:
Facebook developing own ad targeting technology
Kasper Jade / AppleInsider:
Apple to usher in era of Mac OS X-based iPods  —  Apple Inc. will use a media event next month to unveil a new breed of iPod digital music players that have been injected with the company's most vital asset — the Mac OS.  —  The move will culminate a multi-year effort on the part …
RELATED:
Tom Mainelli / PC World:
Rock Your iPod With an Open-Source Upgrade
Discussion: Computerworld and Open Source
TFOT - The Future Of Things:
Mempile - Terabyte on a CD  —  Home >> Articles >> Storage  —  Revolutionary new optical-storage technology currently under development will allow the equivalent of 250,000 high-quality MP3s or more than 115 DVD-quality movies and about 40 HD movies on a single CD-size medium.
Discussion: Inquirer
RELATED:
Nilay Patel / Engadget:
Mempile's TeraDisc fits 1TB on a single optical disc  —  We've heard a lot of talk about the death of optical media, but for inexpensive high-capacity storage, it's pretty hard to beat — which is why the TeraDisc, from Israel's Mempile, look like it has such promise.
Discussion: WinBeta
Michael Arrington / TechCrunch:
Ok, Ok.  All Of You (even YouTube) Invented Video Overlay Ads "First"  —  When I wrote a post earlier today suggesting that YouTube was not the first to use a Flash overlay advertisement for online video, I didn't realize I'd be getting so many emails and comments disputing exactly who first invented the unit.
RELATED:
Dan Nystedt / Computerworld:
YouTube fans rant, threaten to leave over new ads
Thomas Ricker / Engadget:
Sony achieves world's highest output from sugar battery  —  Another day, another fuel cell milestone.  This time, it's sugar at the bio-electrical base.  Unfortunately, the world's highest output they're touting is just 50mW per cell.  Still, if you daisy chain a few together then you've got enough juice …
Discussion: CrunchGear and InfoWorld
RELATED:
Henry Blodget / Silicon Alley Insider:
Mary Meeker's YouTube Math  —  Morgan Stanley's Internet analyst Mary Meeker was a good deal more optimistic than we and most others were about the revenue impact of YouTube's new overlay ads.  Specifically, Mary concluded that the overlays could immediately add $4.8 billion of gross revenue …
scee.presscentre.com:
PSP™ (PLAYSTATION®PORTABLE) VIDEO DOWNLOAD SERVICE  —  Download service to revolutionise handheld entertainment  —  Leipzig, 22 August 2007.  Sony Computer Entertainment Europe (SCEE) today provided more information on its joint venture with British Sky Broadcasting (Sky) …
RELATED:
Microsoft:
Microsoft to Provide Retrofit for Xbox 360 Wireless Racing Wheel  —  Action is precautionary and voluntary following reports of component malfunction.  —  Microsoft Corp. today announced that it is taking a precautionary measure and voluntarily providing customers with a free retrofit to the Xbox 360™ Wireless Racing Wheel.
Jon Brodkin / InfoWorld:
Google Apps no match for MS Office, report says  —  (InfoWorld) - Deploying Google Apps could be a "career-limiting move for enterprise architects" if they expect too much from the software-as-a-service collaboration suite and its "rudimentary" feature set, the Burton Group research and consulting firm says in a new report.
Discussion: Read/WriteWeb
USA Today:
Handcuffs chafe wireless users  —  To many, the Apple (AAPL) iPhone is the ultimate wireless device — a seductive blend of technology, function and dead-on cool, all wrapped into a sleek package.  —  To others, it's a glaring example of what's wrong with the U.S. wireless industry in general.
BBC:
Britain enjoying 'digital boom'  —  The net, mobile phones and MP3 players are revolutionising how Britons spend their time, says Ofcom's annual report.  —  It reveals that older media such as TV, radio and even DVDs are being abandoned in favour of more modern technology.
Jesus Diaz / Gizmodo:
Awnoes: iPod Nano Spy Shots Confirmed as Real by Apple Legal  —  Apple Legal has asked Giz to take down the iPhone nano spy shots from earlier today because they are their "intellectual property."  Out of respect for The Steve, we've complied.  This pretty much confirms they belong to Apple, whether they are final or a prototype.
RELATED:
Jesus Diaz / Gizmodo:
Poll: The iPod nano Mock-Up (UPDATED: Oh Noes! Probably Is Real)
Discussion: Gadget Lab, iLounge, Tech Blog and digg
Katie Hafner / New York Times:
AT&T's Overstuffed iPhone Bills Annoy Customers  —  When Justine Ezarik, a video blogger in Pittsburgh, saw that a box from AT&T had been delivered to her doorstep a couple of weeks ago, she thought that perhaps she had been sent a complimentary accessory for her new iPhone.
Discussion: BloggingStocks
Matt Marshall / VentureBeat:
Pluggd raises $6M for audio-video word search  —  Pluggd, a Seattle company that lets you search audio and video files for words or themes, has raised just under $6 million in financing.  —  Pluggd is a hot company because it does something well that few others have been able to match.
 
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 More Items: 
Greg Sterling / Search Engine Land:
Microsoft Launches Experimental Search Site Tafiti
Tony Dennis / Inquirer:
Nokia allies with Microsoft over Windows Live services
Cathy B. Almeida / Wired News:
IPhone Tantalizes, Frustrates Criminal Forensics Experts
Paula Musich / eWEEK.com:
Web Conferencing Services Market Heats Up
Discussion: PC World
Scott Karp / Publishing 2.0:
Propping Up Declining Traditional Media Businesses
John Blau / Computerworld:
Paying Skype users get a week's free service
Business Wire:
Razer 3G Laser Sensor(TM) for Gaming Breaks New Ground in Laser Technology
KathrynV / dslreports.com:
SoundExchange Gives Small Broadcasters A Break - At least …
Discussion: Ars Technica
 Earlier Items: 
Peter Sayer / PC World:
London Man Arrested for 'Stealing' Wi-Fi
Discussion: Computerworld
Jeremy Kirk / PC World:
Monster Shuts Down Rogue Server
Discussion: CNET News.com
David Pogue / New York Times:
Homemade Shortcuts for the PC
David Pendered / Atlanta Journal-Constitution:
Mayor rips craigslist over child prostitution
InfoWorld:
E-mail's future, pumped look
John Biggs / New York Times:
Video Chats Aren't Just for Tycoons
Judy / Inside AdWords:
Improved top ad placement formula now in effect
 

 
From Mediagazer:

Benjamin Mullin / New York Times:
Authentic Brands licenses Sports Illustrated's publishing rights to The Players' Tribune owner Minute Media for 10 years, with plans to keep the print edition

Charlotte Tobitt / Press Gazette:
Ofcom rules that five GB News programs presented by Conservative politicians have broken its due impartiality rules and puts the channel “on notice”

Todd Spangler / Variety:
YouTuber MrBeast announces a deal with Prime Video for Beast Games, a reality-competition show with 1,000 contestants, promising the winner a $5M cash prize

 
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