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10:50 AM ET, August 22, 2007

Techmeme

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Jordan McCollum / Andy Beal's Marketing Pilgrim:
YouTube Premiering InVideo Ad Format  —  Showing 3 billion minutes of videos every month, Google-owned YouTube is the top video destination on the Internet today.  And starting tomorrow, marketers will have another reason to turn to YouTube—a new InVideo ad format designed …
Greg Sterling / Search Engine Land:
YouTube Initiates Monetization Strategy With Transparent Video 'Overlays'  —  People have been speculating about how YouTube would eventually monetize video streams, as opposed to page views.  The answer comes in the form of an innovative approach that involves almost transparent animated flash …
Elise Ackerman / Mercury News:
Now playing on YouTube: in-video ads  —  GOOGLE TRIES IN-VIDEO ADS  —  It has been Google's $1.65 billion question: How can it convert YouTube's whopping popularity into ad dollars without turning off the site's enthusiastic users?  —  Google's answer: semi-transparent ads that appear as strips across the bottom of videos.
Dan Sabbagh / Times of London:
YouTube to put advertising into video clips  —  YouTube will introduce advertising into video clips today for the first time as the world's most popular video- sharing website tries to justify its $1.65 billion (£832 million) purchase price.  —  The Google-owned site also hopes to reinvent video advertising on the web.
Henry Blodget / Silicon Alley Insider:   Analyzing YouTube's Revenue Potential
Greg Sandoval / CNET News.com:
YouTube tests viewer-friendly ad format
Discussion: Rough Type and Techdirt
Anick Jesdanun / Associated Press:
YouTube videos to have 'overlay' ads
Discussion: Gizmodo and The Boy Genius Report
Donna Bogatin / Insider Chatter:
Now Showing on YouTube: Massive Video Ad User Tracking
Discussion: HipMojo.com and Google News Blog
Emily Steel / Wall Street Journal:
YouTube to Start Selling Ads in Videos
Discussion: BloggingStocks and 24/7 Wall St.
Lior Ron / Google LatLong:
Sky: The final frontier  —  Since ancient times, people have looked at the sky and tried to find order in the chaos of stars and planets.  Ancient sky maps and astronomical computers were created alongside maps of the earth.  With Google Earth, we try to provide you with the best mapping …
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Miguel Helft / New York Times:
In Google Earth, a Service for Scanning the Heavens  —  After turning millions of Internet users into virtual explorers of the world with Google Earth, the Internet search giant is now hoping to turn many of them into virtual stargazers.  —  Google is unveiling within Google Earth today …
Candace Lombardi / CNET News.com:
Google Earth gazes into deep space  —  Truly out-of-this-world views have been added to Google Earth's interactive map.  —  Sky, as the new mode is called, offers views of the universe, including high-resolution photographs from the Hubble Space Telescope and background information on discoveries and constellations.
Jonathan Fildes / BBC:
Google Earth given celestial view  —  The constellations of Andromeda, Hydra and Vulpecula are now just a mouse click away for amateur star-gazers, following the launch of Google Sky.  —  The tool is an add-on to Google Earth, a program that allows users to search a 3D rendition of our planet's surface.
Discussion: Ogle Earth, Tech_Space and Slashdot
Arnold Zafra / Search Engine Journal:
Google Earth Goes Beyond the Sky
Discussion: Download Squad
Wall Street Journal:
TD Ameritrade In Merger Talks With E*Trade  —  The online brokerage industry, which underwent a wave of consolidation after the bursting of the dot-com bubble, may be headed for another shakeout, with giants TD Ameritrade Holding Corp. and E*Trade Financial Corp. holding merger discussions.
Discussion: Portfolio.com and 24/7 Wall St.
RELATED:
MarketWatch:
E-Trade and TD Ameritrade reportedly talk merger
Bill Ray / The Register:
T-Mobile, Orange and O2 land Europe iPhone deal  —  T-Mobile, Orange and O2 are to sell the iPhone in Germany, France, and the UK respectively, according to the Financial Times.  The paper also reports that the operators have agreed to give Apple 10 per cent of all revenue generated from iPhone users.
Discussion: PalmAddicts
RELATED:
Financial Times:
Apple secures Europe iPhone revenue deals
John Markoff / New York Times:
Already, Apple Sells Refurbished iPhones  —  SAN FRANCISCO, Aug. 21 — Consumers looking for a deal on an iPhone may be able to knock $100 off the price of the smartphone by buying from an unexpected discount source: Apple Inc.  —  On Monday, the company began making refurbished iPhones available …
Carlo Longino / Techdirt:
Piecemeal DRM-Free Efforts Aren't Going To Unseat Apple's Online Music Dominance  —  Universal Music announced a couple weeks back that it would begin selling DRM-free music — but not through the iTunes Music Store, in a bid to undermine Apple's dominance in online music sales.
Discussion: PR Newswire
RELATED:
BBC:
Big names sign up to iTunes rival
Discussion: hubbub, TechCrunch and Reuters
Om Malik / NewTeeVee:
Surprise Surprise... TV Viewing Is Declining  —  Earlier this week I decided to cancel my Comcast subscriptions, switching instead to Covad's ADSL2 service which is faster for now.  I didn't even think twice about switching off my cable service, because frankly with the exception of baseball games and ESPN …
Discussion: Bits
Doug Aamoth / CrunchGear:
Microsoft Announces New Hardcore Gaming Mouse  —  Microsoft's new SideWinder gaming mouse is not for the faint of heart.  It's got on-the-fly DPI switching, its own LCD display (on the mouse itself), a cable anchor, quick launch Vista gaming button plus 5 other programmable buttons …
Discussion: Engadget, Mobility Site and Ubergizmo
Reuters:
UPDATE 1-Take-Two shares charged by 'BioShock' release  —  Shares of Take-Two Interactive Software Inc (TTWO.O: Quote, Profile, Research) rose more than 10 percent on Tuesday amid a strong debut for the video game publisher's creepy new shooting game, "BioShock."
Scott Spanbauer / Computerworld:
Eight great, simple ways to hack the Web  —  Free services from Google and other companies mix and mash nicely  —  You may not feel the urge to microblog your every thought using Twitter, and not every news story that tops the list at Digg.com adds value to your life.
Discussion: Inquirer
 
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Adelphic And Affiperf: No Cookie Targeting?  No Problem  —  Brand marketers might not be diving into mobile video advertising, yet, but they're certainly wading in.  That caution is well-founded since measurement …
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 More Items: 
Martyn Williams / InfoWorld:
Sharp shows slender big-screen LCD TV prototype
Discussion: PC World
Grant Gross / InfoWorld:
Update: State says e-voting machines weren't certified
Discussion: Techdirt and ZDNet Government
Nancy Dussault / iRobot Corporation:
iRobot Unveils All-New Roomba Vacuum Cleaning Robots
Wall Street Journal:
Dell's Consumer Focus Hits Snags
Ziff Davis Media:
Ziff Davis Reports Second Quarter Results
Eric Eldon / VentureBeat:
Conduit Labs: social networking through gaming
Discussion: conduit labs
George H. Simpson / Market Wire:
Medio Systems Acquires Mobile Advertising Provider Suhari, Inc.
Suzanne Vranica / Wall Street Journal:
Digital-Ad Firm Launches Buying Spree
 Earlier Items: 
Caroline McCarthy / CNET News.com:
Twitter goes to the MTV Video Music Awards
Brad Linder / Download Squad:
Skype apologizes to paying customers with contract extensions
Noam Rimon / PlayStation.Blog:
Folding@home Update
Paul Kapustka / GigaOM:
Schmidt: Google will 'Probably' Bid on Spectrum
Discussion: Bits and CNET News.com
Arn / MacRumors:
Apple Releases iPhone 1.0.2 Update
BIZ / Twitter Blog:
Searching Twitter  —  We've just added Profile Search to Twitter!
Marguerite Reardon / CNET News.com:
Comcast denies monkeying with BitTorrent traffic
Demetri Sevastopulo / Financial Times:
US launches 'MySpace for spies'
 

 
From Mediagazer:

Tamara Baluja / J-source:
CBC to lose another 400 jobs by March

Joe Pompeo / Capital New York:
New York Post and Daily News discussed working together; News considering digital-only future

Telis Demos / Wall Street Journal:
Roku said to be working on IPO plan

 
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