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2:55 PM ET, July 2, 2007


 Top Items: 
Yahoo!'s New ''SmartAds'' Meld Brand and Direct Response Advertising  —  Innovative, Patent-Pending Ad Delivery Platform Allows Marketers to Present Highly Targeted Online Display Ads in Real Time to Match a User's Distinctive, Expressed Interests  —  SUNNYVALE, Calif., Jul 02, 2007 …
Louise Story / New York Times:
Online Customized Ads Move a Step Closer  —  Yahoo will announce new tools for online advertising today that could pull the company ahead in the race for what is called "behavioral targeting," that is, the ability to better tailor online advertisements to the people most likely to buy.
Elinor Mills / CNET
Yahoo launches customizable ad tool  —  Yahoo just upped the ante in the display advertising space.  —  On Monday the Web giant launched a new display advertising product called SmartAds, which allows marketers to offer ads that are customized according to the Web surfer's age, gender, location and online activities.
Donna Bogatin / Insider Chatter:
Yahoo Ads Get Personal: NOT Google Radio Ads
Discussion: Search Engine Land and Mashable!
Reuters: shares soar after mobile local search patent win  —  BANGALORE, July 2 (Reuters) - Shares of (LOCM.O: Quote, Profile, Research) rose 52 percent, after the Web search services provider said it received a patent for mobile local search.  —  The Irvine, California-based company …
Market Wire: Granted U.S. Patent Number 7,200,413 for Ad-Supported 411 Local Search Model  —  Free Enhanced Directory Assistance Supported by Referral Advertising Revenues  — Corporation (NASDAQ: LOCM), a leading local search engine, today announced that the company …
SK Telecom, EarthLink to put $100 mln each in JV
Discussion: GigaOM and
Jeff Leeds / New York Times:
Universal in Dispute With Apple Over iTunes  —  Steven P. Jobs, the co-founder and chief executive of Apple, is an emerging force in the mobile phone business, thanks to the snaking lines of gadget fans who queued up last week to buy the iPhone.  But now he faces a headache in an industry Apple already dominates — digital music.
Thomas Mennecke / Slyck:   Universal and Apple get Ugly
Aaron Ricadela / Business Week:
Ellison's NetSuite Headed for IPO  —  Oracle's chief executive plans to take his accounting software company public in a September auction.  Critics worry about his role  —  Make way for Larry Ellison's other company.  NetSuite, begun in 1998 with a slice of the personal fortune of the Oracle …
Larry Dignan / Between the Lines:
NetSuite preps long awaited IPO  —  NetSuite is going public.  In a regulatory filing Monday, NetSuite, an on-demand ERP vendor, outlined its financials and intention to become a public company.  —  NetSuite (all blog posts and news), which counts Oracle CEO Larry Ellison as its largest shareholder …
Discussion: The Browser
iPhone sales said to hit half-million  —  New Apple device lives up to the hype, though some buyers have activation woes; availability mixed at Apple Stores heading into new week.  —  NEW YORK ( — Opening weekend sales of iPhones may have reached 500,000, according to an analyst's estimate …
Washington Post:
Calling In Pros to Refine Your Google Image  —  At the height of the cyber-abuse, Sue Scheff, a consultant to parents of troubled teens, would type her name in a Google search box and brace herself: Up would pop page after page of attack postings. … The stream of negative comments began …
Ed Hardy / Handheld News and Reviews:
"Palm OS II" Pushed Back to 2008  —  In May of this year, Palm, Inc. announced that it is developing its own operating system that will be based on Linux, but also include important parts of the Garnet OS (formerly Palm OS Garnet).  —  At that time, the company said that the first devices running …
John Leyden / The Register:
Senior execs targeted in 'precision' malware attacks  —  Spear phishers prey on friends and family of top managers  —  Hackers are targeting senior managers of large firms - along with members of their families - in a new wave of highly-focused email attacks.
Discussion: CNET
Monica Chen / DigiTimes:
Mobo makers say AMD Phenom delayed until 1Q08, but AMD says launch remains set for 2H07 (update)  —  AMD's Phenom processors were originally planned to begin test-production between September and October, and to start shipping in November this year.  However, AMD may now be planning …
Discussion: The Tech Report and TechSpot News
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Randfish / SEOmoz Daily SEO Blog:
How SEOmoz Built One Million Links in Thirty-Three Months
Paperghost / The SpywareGuide Greynets Blog:
GTA: Hoodlife - Virus Attack is a Public Enemy
Barryg / Announcements:
Update on the Windows Ultimate Extras
Arik Hesseldahl / Business Week:
Taking the iPhone Apart
Discussion: TechCrunch, MobileCrunch and digg
Tim Smalley /
Asus PG221 22" widescreen [Hardware]
Discussion: Inquirer
Allen Stern / CenterNetworks:
Silicon Valley Star face-off: Kevin Rose vs. Jason Calacanis vs. Guy
Discussion: Marketing Pilgrim
Chris Silver Smith / Search Engine Land:
Domaining & Subdomaining In The Local Space, Part 2
Discussion: Seven Mile
Los Angeles Times:
Some iPhone glitches reported
 Earlier Items: 
Seth Schiesel / New York Times:
A Player of Video Games and Politics
Dynahand - New Age Handwritten Passwords
Emily Steel / Wall Street Journal:
Young Surfers Spurn Banner Ads, Embrace 'Widgets'
Discussion: and WebProNews
David Kaplan /
Industry Moves: Blockbuster Taps Former 7-Eleven Exec Keyes As Chairman and CEO
Discussion: Computerworld
Tracy Erickson / Sony PSP, Nintendo DS …:
Exclusive: Nokia goes multi-format with secret next-gen N-Gage title
Thomas Crampton / New York Times:
A Web Cadre Turns the Tables on African Scam Artists
Discussion: TechWag
Anything But iPod:
Orizon: Memup's Inaugural PMP
Brad Stone / New York Times:
In a Bid for Dow Jones, an Entrepreneur Again Finds Murdoch as Rival