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5:20 AM ET, June 23, 2007


 Top Items: 
Federated Media: Microsoft pays star writers to recite slogan  —  The stodgy old media industry has a rule that newspaper reporters, and TV news hosts, shouldn't trade on their public trust to endorse products.  It's become redundant: the reading public typically wants journalists to drop …
Om Malik / GigaOM:
On the Microsoft Ad Campaign  —  Earlier today Valleywag published a post suggesting that Microsoft paid me (and a number of other bloggers) off to recite their corporate slogan.  It is a serious charge, one I take very seriously.  —  I have been upfront about my ethics and propriety in my reporting …
Mike / CrunchNotes:
I'm shocked, shocked to find that gambling is going on in here!  —  The title, which is a quote from the movie casablanca, is what came to mind tonight when I read the complete train wreck occuring on TechMeme over advertisements that contain a written message from the publisher.
Neil Chase / FM Blog:
Conversational Marketing Gets a Close Look  —  ValleyWag today suggests that one of FM's conversational marketing campaigns is hurting the editorial integrity of our authors.  It says that Microsoft paid them to write, which is simply not true.  They were invited to join a conversation …
Dave Winer / Scripting News:
Did Microsoft pay star writers?  —  Valleywag has a story that Federated Media is paying "star writers" to recite a Microsoft marketing slogan.  —  I sent emails to several of the writers and Microsoft PR.  I also asked John Battelle, the founder of Federated Media, if this is true.
Charles Cooper / CNET
Malik, Arrington and Battelle: X-22, come in  —  What would possess a collection of online publishers and venture capitalists to pimp a Microsoft advertising slogan?  —  Valleywag today reported about a site tied to a Microsoft ad campaign where the likes of Michael Arrington …
Ashkan Karbasfrooshan /
When A-List Became Elitist  —  Nick Denton's Valleywag reported that his pseudo-competitor John Battelle's Federated Media might have crossed the integrity line when he got Microsoft to pay for a bunch of his roster's so-called elite, A-list bloggers to write something that supported MSFT's "People Ready" campaign.
Joey Seiler / Virtual Worlds News:
Liveblogging the Virtual Goods Summit: Making Virtual Economies Work  —  Once you have users, how do you make them want to buy your stuff?  Is that even a legitimate questions?  And if there weren't enough complications in talking about virtual economies with legitimate users …
Discussion: POP! PR Jots and Raph's Website
Joey Seiler / Virtual Worlds News:
Liveblogging the Virtual Goods Summit: Why Virtual Goods Matter  —  In the second panel of the day, representatives from Gaia, Three Rings, Shufflebrain, and Stanford discussed what's driving user adoption of virtual economies.  As Byron Reeves of Stanford pointed out, "Why people might care …
Joshua Jaffe / VC Ratings:
Virtual goods worth $1.5 billion; success stories speak
Discussion: CNET
Feld Thoughts:
The Facebook Problem  —  I've had an account on Facebook for a while.  Until a month ago - around the time of the F8 Platform launch - I checked it once a month.  —  In the last 30 days, I've been checking it once a day.  My friends list has exploded, I've added a bunch of apps …
Between the Lines:
Yahoo's search for a social graph
Discussion: Business Week
Chris Faylor / Shacknews:
Sony Confirms Full PSP CPU Speed (Updated)  —  Update: The availability of the PSP's full CPU speed only affects in-development titles, a SCE representative has told Shacknews.  Previously released PSP games continue to operate at the speed they were originally programmed for …
Adam / Google Public Policy Blog:
Censorship as trade barrier  —  Posted by Andrew McLaughlin, Director of Public Policy and Government Affairs  —  The Associated Press is running a story headlined "Google Asks Government to Fight Censorship."  The story highlights some (until now) fairly quiet discussions we've been having …
Christopher S. Rugaber / Associated Press:
Google asks gov't to fight censorship
Discussion: WebProNews
World's largest iPhones appear in Apple store windows (photos)  —  With the anticipation ahead of next week's iPhone launch reaching near epic proportions, staffers for Apple retail spent the better part of Thursday evening rearranging store planograms and erecting massive iPhone replicas inside store windows.
Discussion: CNET and Gadget Lab
Financial Times:
Murdoch in search of online deals  —  By Aline van Duyn in New York and Andrew Edgecliffe-Johnson in London  —  Rupert Murdoch is looking for deals beyond his $5bn offer for Dow Jones, people familiar with his plans said.  —  He is seeking internet acquisitions or a deal involving …
Clunky: Real life Second Life  —  Real life Second Life  —  Video of a real life enactment of what you'd experience if you chose to log in to Linden Lab's virtual world, Second Life... minus the obligatory furries, flying penises, and sex trade.  [Via YouTube.]  MORE »
Experiencing Buzz Out Loud  —  Today I had the chance to sit in on a live episode of Buzz Out Loud, CNET's podcast of indeterminate length.  —  I have always been a huge fan of BOL, so today was very exciting for me.  I meant to videotape the first five minutes, but my Canon camera didn't save the first video I took.
Tom Merritt / CNET
Buzz Out Loud Show Notes - Big hands, small iPhone
Bjoern H. Amland / Associated Press:
Opera Software reshuffles after struggle  —  OSLO, Norway - Key shareholders in Opera Software ASA have reshuffled the board of directors after a reported power struggle between board members and the company's chief executive and founder, Jon S. von Tetzchner.
Duncan Riley / TechCrunch: Not Joining National Day Of Silence?  —  The SaveNetRadio coalition will be holding a National Day of Silence June 26 to draw attention to an impending royalty rate increase that could lead to the shutdown of most of the US Internet radio industry.  —  Most large online music …
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 More Items: 
Lisa Vaas /
Analysts: iPhone Has Neither Security nor Relevance
Beth / Beth's Blog:
MacArthur Foundation: Virtual World Event on Philanthropy: Notes
Discussion: VTOR
Jeffrey Stedfast / A Moment of Zen:
Implementing Silverlight in 21 Days
Huibk /
Kestrel is coming!
Ben Ames / InfoWorld:
IBM pushes 32-nanometer chips with BASF deal
Chris Kohler / Game | Life:
First Impressions: Zelda Phantom Hourglass Awesome
Discussion: Go Nintendo
Huffington Post:
Open Source is Not Innovative
Om Malik / GigaOM:
Broadband Subscribers, 300 million strong
 Earlier Items: 
Chris Williams / The Register:
Open sourcers rattle EU sabre at BBC on demand player
Terri Hardy / Sacramento Bee:
Council OKs Wi-Fi network
Bojan Zdrnja / SANS Internet Storm Center, InfoCON:
Fake Adobe Shockwave Player download page
Phil Bradley / Search Engine Land:
Ask Advertising Campaign Slammed
Discussion: WebProNews
John Murrell / Good Morning Silicon Valley:
Buy the domain and we'll throw in this profitable company for free
Ashkan Karbasfrooshan /
Yahoo!/eBay Actually Makes Sense, but Won't Happen
John P. Falcone / CNET
Coming this fall: Two new Tivoli Wi-Fi radios
Discussion: CrunchGear
Brian McConnell / VentureBeat:
Sold to the highest bidder