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11:20 PM ET, June 23, 2007


 Top Items: 
Jeff Jarvis / BuzzMachine:
Buying their voices  —  Federated Media stepped in it with their latest campaign, getting some of its bloggers to issue not so bon mots on behalf of a not so bon advertiser, Microsoft.  —  I tried to warn Federated when I adamantly turned down two prior similar campaigns …
Dan Blank:
Are Bloggers and Marketers Really Evil?  —  The blog world is trying to reinvent journalism, and finding that in many ways, they have to start back at the very beginning.  Accusations have been flying this week over online advertorials with bloggers.  It all seems to have started with this Valleywag post …
Discussion: MediaVidea
Mike / CrunchNotes:
I'm shocked, shocked to find that gambling is going on in here!  —  The title, which is a quote from the movie casablanca, is what came to mind tonight when I read the complete train wreck occuring on TechMeme over advertisements that contain a written message from the publisher.
Dave Winer / Scripting News:
Comments on people-ready  —  Re the "people-ready" discussion.  —  There are a couple of reasons why the writers shouldn't have done what they did, and in all the comments already posted, no one has gotten to this.  —  First, Mike Arrington implies, in the title of his post, that everyone knows about this practice.
Discussion: Dembot
Fred / A VC:
Why Is Nick Denton So "Old School"?  —  I have a lot of respect for Nick.  He's built a great media business in Gawker Media using blogs as the platform.  Valleywag is one of my "must reads" every day.  My girls tell me that Jezebel, Gawker's new women's gossip blog, is fantastic.
Robert Scoble / Scobleizer:
If you are going to sell your soul...  There's another blogstorm about a new style of conversational advertising.  —  Let's back up a second.  First, I wasn't approached for this advertising campaign.  I've done similar ones, though, for Intel.  Why didn't I get called out?
Discussion: FM Blog
Scott Rosenberg / Scott Rosenberg's Wordyard:
Are advertorials "blog-ready"?  —  In the murky annals of "advertorial" — the blurring of clear lines between independent editorial matter and advertising — the dustup over Federated Media's campaign on behalf of Microsoft's "People Ready" slogan will rank as a minor affair.
Mathew /
No, it's not really a "conversation"  —  I haven't posted anything about the current "blog storm" over Microsoft's ad campaign involving FM Publishing (which started with this post at Valleywag) because I wanted to take some time and think about it a bit — and in the blogosphere …
Paul Kedrosky's Infectious Greed:   Brief Editorial Comment
Philipp Lenssen / Google Blogoscoped:
Google Threatens to Close German Gmail Due to Local Law  —  According to information from Heise, Google warned that they might disable Gmail in Germany as last fallback should the German government maintain its position in regards to a newly passed law on record-keeping and supervision of internet traffic.
Discussion: TechCrunch
David A. Utter / WebProNews:
Gmail Suffers German Travails  —  An all-but-final loss of the Gmail trademark case in Germany and a newly-passed law on retaining personal information on its users has Google's email service reeling.  —  Google might take its Gmail bat and ball, and go home.
Discussion: CenterNetworks and CNET
Randall Stross / New York Times:
The Human Touch That May Loosen Google's Grip  —  ONCE upon a time, the most valuable secret formula in American business was Coca-Cola's.  Today, it's Google's master algorithm.  —  In the search business, however, there's no rival to play the role of Pepsi.
Joey Seiler / Virtual Worlds News:
Liveblogging the Virtual Goods Summit: Are Virtual Goods the Next Big Business Model?  —  Co-organizer Susan Wu brought us back from break to moderate a panel on whether virtual goods would be provide the next big business model.  As Tim Stevens from Dopelganger said, "I'd like to answer the question.
Discussion: POP! PR Jots and
Jeremy Pepper / POP! PR Jots:
Virtual Goods Summit: Making Virtual Economies Work: What Does …
Joey Seiler / Virtual Worlds News:
Liveblogging the Virtual Goods Summit: Making Virtual Economies Work
Discussion: POP! PR Jots and
Guillaume Carbonneau,
Windows share as seen by Mac OS X Leopard  —  A friend of mine got his copy of Leopard and it looks like the Apple team dropped a funny easter egg when viewing a Windows share.  —  Look closely … Billy said about 2 hours ago :  —  I still think a pie graph of M$ market share to apples is funnier.
Discussion: CrunchGear, Hardware 2.0 and digg
Ahmed / Tech Soapbox:
Hot off the Presses: Wowhead sold for over $1 million  —  Posted by Ahmed as Making the Monies, Sweet 2.0, I Don't Get it Department at 12:06 AM EDT  —  For those that have read my about page, I used to be involved in the MMO (massively multiplayer online) space.
Paul Buchheit:
Three types of ideas - bad ones are often the best  —  Product ideas can be divided into three categories:  — Obviously good ideas that are very difficult to implement.  Efficient cold-fusion, flying cars, and a lot of other sci-fi ideas fall into this group.
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 More Items: 
Jacqui Cheng / Ars Technica:
Report: Video game spending to surpass music spending this year
Dylan Tweney / Epicenter:
Dismantling the Media With the BBC's News Director, Richard Sambrook
Daniel Terdiman / CNET
Congress set to issue virtual taxation report in August
Livia Iacolare / Mashable!:
Rock On: 12 of the Best Music Social Networks
Discussion: digg
 Earlier Items: 
Janko Roettgers / NewTeeVee:
Hablo P2P: The Impact of Pando on CDNs
Dave Winer / Scripting News:
What is an identity system?  —  Dinner last night was with Doc Searls …
Discussion: Web Strategy and Marc's Voice
Duncan Riley / TechCrunch: Not Joining National Day Of Silence?
Discussion: Newsome.Org and Social Media
Adam / Google Public Policy Blog:
Censorship as trade barrier