Top Items:
Business Wire:
Yahoo! Announces Agreement to Acquire Right Media, Largest Emerging Online Advertising Exchange — Key Step in Executing Yahoo!'s Long-Term Strategy to Transform How Online Advertisers Connect to and Engage With Their Customers - Both On and Off the Yahoo! Network
Discussion:
Don Dodge on The Next …, Silicon Valley Watcher, Between the Lines, Yahoo!, Epicenter, TechCrunch and WebProNews
RELATED:
Terry Semel / Yodel Anecdotal:
Democracy and the online ad — Tonight we're announcing the acquisition of Right Media, which I believe has the potential to dramatically enhance Internet advertising. We hope to revolutionize the way ads are bought and sold on the Internet and, in turn, drive more value for advertisers, publishers, and partners.
Miguel Helft / New York Times:
Yahoo to Buy Ad Company in Bid to Compete With Google — Yahoo plans to acquire Right Media, a privately held company that runs an advertising marketplace, in part to bolster its position as a seller and broker of ads outside its own sprawling network of Web sites, the companies' chief executives said yesterday.
Discussion:
SeekingAlpha, CostPerNews, GigaOM, Search Engine Watch Blog, Search Engine Journal, rexduffdixon.com and Clickety Clack
Matt Marshall / VentureBeat:
Yahoo answers GoogleClick, buys Right Media for $680M — Yahoo has acquired online ad exchange company, Right Media, for $680 million, a move that shows Yahoo is not resting in the wake of Google's purchase of banner ad company Doubleclick earlier this month. — The WSJ reported the story just now.
Discussion:
moneyweb.co.za
Danny Sullivan / Search Engine Land:
Yahoo To Acquire Right Media; Joins Google In Buying, Rather Than Building, Display Ad Network — Yahoo has announced it will acquire Right Media, which operates an auction-based display ad exchange called Remix Media. The move is widely seen as Yahoo fighting back against Google's recent plans …
Michael Walrath / Right Media Blog:One Giant Leap for the Exchange, and for Interactive Advertising
Elizabeth Olson / New York Times:
A Virtual Ad Agency for Online Radio — AS more people listen to the radio over the Internet, radio stations have been looking to generate new advertising revenue from the medium. A start-up company, TargetSpot, is trying to turn this nascent field into a viable business, and CBS Radio is its first customer.
Shuman Ghosemajumder / shumans.com:
Advertiser Requests on Invalid Clicks — The Click Quality Council is a group of advertisers which meets regularly to discuss click fraud. A few days ago they came out with their "Cornerstone Principles for Pay-Per-Click Quality Improvement" - eight requests from advertisers …
Discussion:
Search Engine Land
RELATED:
Kevin Newcomb / Search Engine Watch Blog:
Google, Yahoo Respond to Click Quality Council Guidelines — Last week, the Click Quality Council issued a list of 8 Principles of Click Quality that its members feel are necessary to deliver adequate quality in pay-per-click advertising campaigns. — I spoke to Tom Cuthbert …
Rachel Konrad / Associated Press:
New toys read brain waves — SAN JOSE, Calif. - A convincing twin of Darth Vader stalks the beige cubicles of a Silicon Valley office, complete with ominous black mask, cape and light saber. — But this is no chintzy Halloween costume. It's a prototype, years in the making, of a toy that incorporates brain wave-reading technology.
Business Wire:
Yahoo! Empowers Users To "Be a Better ..." Through the Most Integrated Brand Campaign in Company History — Yahoo! Inspires Consumers to Be a Better Foodie, Fitness Freak, Info Hound and More Through TV, Print, Radio, Cinema and Online Program — SUNNYVALE, Calif.—(BUSINESS WIRE)—Everybody wants to be better at something.
Michael Arrington / TechCrunch:
IAC Launches Zwinktopia At Peak of Virtual World Hype — The timing couldn't be much better for InterActiveCorp to launch Zwinktopia, a new virtual world for young teens. Other virtual worlds, such as Gaia, Habbo Hotel, Cyworld, Neopets, Club Penguin, Webkinz and others …
Discussion:
GigaOM
Matt Marshall / VentureBeat:
Yahoo loses VP of consumer search, to Accel Partners — Yahoo, the Sunnyvale search engine trying to stem shrinkage of its market share in search, has lost a key search executive to a venture capital firm. — Andrew Braccia quietly quit as Yahoo's vice president of consumer web search earlier this month …
BBC:
Apple admits laptop battery issue — Apple has said that "some batteries" in its range of MacBook and MacBook Pro laptops have "performance issues". — The company has issued a software update to fix the issue and has offered to replace defective batteries.
Discussion:
The Apple Core
RELATED:
Bill Ray / The Register:
Vodafone's new pricing model excludes VoIP and P2P — How much is your application worth? — While ADSL providers are imposing caps and resorting to traffic throttling, Vodafone has slipped in a clause allowing it to charge different amounts for mobile bandwidth depending on the application, though how it will do so is unclear.
