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12:25 PM ET, April 3, 2007


 Top Items: 
Google Announces TV Ads Trial  —  At Google, we are constantly looking for ways to improve user experience and bring value to advertisers, publishers and partners.  Users spend a lot of time watching TV so improving the relevance of advertising information on that medium is important.
Michael Liedtke / Associated Press:
Google to sell EchoStar satellite TV ads  —  SAN FRANCISCO - Google Inc. will sell and select some of the ads shown to EchoStar Communications Corp.'s 13.1 million satellite TV subscribers, marking the online search leader's latest effort to extend its marketing muscle beyond the Internet.
Miguel Helft / New York Times:
Master of Search Seeks Mastery of the TV Dial  —  Following its conquest of YouTube last year, Google is now aiming for a piece of the old-fashioned tube.  —  The Internet search giant is announcing Tuesday that it will begin selling television ads on the 125 national satellite programming …
Discussion: The Media Age and Lost Remote
Abbey Klaassen / AdAge:
Google Launches National TV-Ad-Sales Test on Echostar
Discussion: Ars Technica and David Card
Elinor Mills / CNET
Satellite circuit for Google TV ads
Discussion: SearchViews and Mashable!
Dsifry / Sifry's Alerts:
The State of Technorati, April 2007  —  I typically issue the State of the Blogosphere report each quarter to give a glimpse into our data and what that may tell us about the global social media phenomenon.  As many of you have pointed out, it's been nearly six months since the last report.  Yow!
Robert Scoble / Scobleizer:
Mirror mirror on the wall, which blog search is best of them all?  —  Last Friday I visited the famous South Park area in San Francisco.  It's a small park south of Market street where a number of cool Web 2.0 startups are located (Twitter's parent, Obvious Corp, is located in a building on one end of the park).
Discussion: Zoli's Blog, Mashable! and The RSS Blog
Eric Bangeman / Ars Technica:
Vonage hangs up on Verizon patent infringement with new agreement  —  Vonage has signed an agreement with a VoIP network services provider to carry calls placed by Vonage customers, giving the troubled VoIP provider an out on two of the three Verizon patents it was found to have infringed.
Om Malik / GigaOM:
Vonage saved by VoIP Inc., for now  —  One of the most memorable lines in recent cinematic history is when Dr. Evil in Austin Powers utters, "Throw me a fricking bone."  That was the first thought that came to mind when reading about Vonage having found a work around their patent mess …
Jared A. Favole / MarketWatch:   Vonage delays annual report, cites Verizon litigation
EU price probe into Apple iTunes  —  The EU has launched a probe into what Apple's online music store iTunes charges users across Europe, accusing it of restricting customer choice.  —  Brussels believes agreements between Apple and record companies violate EU laws by preventing users in one country buying music from a site elsewhere.
Elizabeth Montalbano / Computerworld:
Blogger posts Windows Vista SP1 fixes on Web site  — owner says he's got the inside line on 100+ patches  —  The owner of a blog dedicated to software patches has posted online more than 100 fixes he said are expected to be included in Windows Vista Service Pack 1 (SP1) …
George Ou:
Why is Microsoft hell-bent on ruining its reputation?
Discussion: Compiler and
Richard MacManus / Read/WriteWeb:
Compete Introduces Attention Statistics  —  In an attempt to go beyond page views and visits, today web stats company Compete introduced "Attention metrics".  The reason is that interactive Web page technologies such as Ajax and Flash - not to mention online video - are making simple page views and visits increasingly outdated.
Allen Stern / CenterNetworks:
Review of ClickTale and ClickTale adds heatmaps to their private beta  —  Over the past week, we reviewed a new mouse tracking application named TapeFailure.  This app has received loads of praise around the Internet even though it is still in a private beta.  We gave away all of our private beta keys in minutes of posting the note.
Discussion: ClickTale Blog, Mashable! and Geekness
Stevie Smith / Monsters and Critics:
Google's wrist slapped for "airbrushing history"  —  Wraith7nApr 3rd, 2007 - 11:54:35  —  This is ridiculous.  There is no law stating that Google must have up to date sattilite maps of an area.  If they want to have older higher res pictures of an area than that's not the goverments concern.
BL Ochman / B.L. Ochman's weblog:
Eric Kintz: Marketers Flopping in Second Life  —  Eric Kintz of HP posts the top 10 reasons he's still not convinced about marketing in Second Life spurred on by a recent negative article in Brandweek.  Several of his reasons are my reasons that ad agencies and so many big companies are failing in their Internet efforts overall.
Discussion: cgm
Arnaud Fischer / Search Engine Land:
The Impending Social Search Inflection Point  —  Online consumer information retrieval has reached another inflection point: A shift from pure algorithmic search to social search.  Searchers have become increasingly sophisticated, and basic algorithmic Web results are getting diluted …
Discussion: WebProNews
Tom Krazit / CNET
Despite its aging design, the x86 is still in charge  —  news analysis Few computing technologies from the late 1970s endure today, with one notable exception: the fundamental marching orders for the vast majority of the world's computers.  —  The x86 instruction set architecture (ISA) …
Discussion: Slashdot
Stefanie Olsen / CNET
Software lets you create cybertwin  —  If spending too much time online turns you into your evil twin, then it might be time for a "cybertwin."  —  An Australian upstart on Monday introduced MyCyberTwin, an early version of software that lets people create and customize a virtual personality …
Discussion: CrunchGear, Todd Watson and TechCrunch
Peter Lauria / New York Post:
SATELLITE STATIC  —  CARMEL GROUP THROWS WRENCH INTO SIRIUS/XM MERGER  —  The Carmel Group, the influential research firm whose analysis helped kill the 2003 merger of EchoStar and DirecTV, will release a new report today that outlines the strongest arguments yet against merging satellite …
Discussion: Orbitcast, DealBook and
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 More Items: 
Luke Plunkett / Kotaku:
Feature: Talkin' Metal Gear With Hideo Kojima
Discussion: Opposable Thumbs and digg
Apple Playing Second Fiddle: DRM Free Tracks Were EMI's Grand Idea
Discussion: MacUser and Apple 2.0
Molly Graham / Official Google Blog:
Live art day  —  Posted by Kevin Gough, Senior Product & Marketing Manager, Enterprise
Discussion: Valleywag
Donald Melanson / Engadget:
IBM developing multimedia web browser for the blind
Discussion: DailyTech
Rick Segal / The Post Money Value:
The Worst Thing a VC Can Do
Robert McMillan / InfoWorld:
JavaScript botnet code leaked to Internet
Josh Bancroft / Josh Bancroft's
Video: Why Intel 915 graphics don't have a WDDM driver for Vista
Sprint's Treo 755p Also Comes in Maroon
Discussion: Treonauts
 Earlier Items: 
Christopher Null / PC World:
The 50 Best Tech Products of All Time
Vivek /
Exclusive: Peepel takes on Google Docs&Spreadsheets
Nick Gonzalez / TechCrunch:
ViddYou Launches Blogger for Vloggers
Elinor Mills / CNET
Targeted real-time ads reach downloaded content
Jon Healey / Los Angeles Times:
Not for Attribution  —  Will starve content or set it free?
Katie Fehrenbacher / GigaOM:
Hot or Not Goes Free
Discussion: Between the Lines