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8:35 AM ET, March 4, 2007


 Top Items: 
Om Malik / GigaOM:
Cisco's wrong bet on Social Networks  —  A few months after switch-and-router maker Cisco Systems acquired a content-management start-up, Five Across, the San Jose giant is going to acquire the assets of, an early social network, reports The New York Times.
Discussion:, Digital Markets and hubbub
Pete Cashmore / Mashable!:
WTF is Cisco Doing?  —  I don't get it.  The NYTimes reports in Saturday's edition on Cisco's purchase of social networking provider FiveAcross, and adds that they're buying the tattered remains of, the San Francisco-based social network that fell out of favor and was reported …
Marc Canter / Marc's Voice:   I'm in the NY Times today
Brad Stone / New York Times:
Social Networking's Next Phase
Fred / A VC:
All Software Should Be Social  —  I had lunch with Marc Canter …
Discussion: Rex Hammock's weblog
Ernesto / TorrentFreak:
FoxTorrent: Another BitTorrent Firefox Extension  —  An internal beta version of the extension is available at the RedSwoosh website (whoops! not that internal anymore).  This release is semi-functional, but it gives you an impression of what the final version will look like.
Discussion: Red Swoosh and digg
CowboyNeal / Slashdot:
Windows Vista Keygen a Hoax  —  "The author of the Windows Vista keygen that was reported yesterday has admitted that the program does not actually work.  Here is the initial announcement of the original release of the keygen, and here is the followup post in which the same author acknowledges that the program is fake.
Randall Stross / New York Times:
What Starbucks Can Learn From the Movie Palace  —  WI-FI service is quickly becoming the air-conditioning of the Internet age, enticing customers into restaurants and other public spaces in the same way that cold "advertising air" deliberately blasted out the open doors of air-conditioned theaters …
Discussion: Furdlog and Real Lawyers
Ken Fisher / Ars Technica:
Welcome to the new Ars Technica  —  Welcome to the new Ars Technica!  For those of you keeping count, this is our fourth major redesign (over the span of more than eight years), and if you ask us, it's our best.  Our new look pays homage to our history through the use of dark, rich tones and clear, welcoming contrasts.
Discussion: and digg
Anne Zelenka / Web Worker Daily:
WORKSTREAMING: THE NEW FACE TIME  —  Face time: "Unproductive time spent at the office meant to project the image that you're a hardworking employee."  —  My favorite story of a face time trick is the attorney who would come to his office each Saturday, drape his jacket over his chair …
Scott E / Library House:
Search engines emerge from Google's shadow  —  What do Hawaii, Hungary, Brazil, Egypt and the Philippines all have in common?  They're each home to one of the Top 100 Alternative Search Engines to Google.  The list of the best 100 alternative search engines was put together by Read/WriteWeb …
Discussion: Read/WriteWeb
USA Today:
Quick guide to new features  —  The new makes it easier for you to get the latest news and contribute your voice to our coverage.  Take a look at how you can browse and engage our website in whole new ways:  —  Now it's easier to get the news you need:  —  Bigger, better
Paul McDougall / InformationWeek:
Microsoft Hit By U.S. DOT Ban On Windows Vista, Explorer 7, and Office 2007  —  Tens of thousands of federal workers are prohibited from upgrading to the latest versions, according to memos seen by InformationWeek.  —  Citing concerns over cost and compatibility, the top technology official …
Discussion: Slashdot
Sara Kehaulani Goo / Washington Post:
YouTube Struggles Despite Dominance  —  Some Big Media Firms Take Videos Elsewhere  —  In the few months since Google paid $1.65 billion to acquire YouTube, both companies have tried to come up with a formula to turn the hugely popular online video site into a moneymaking venture.
Discussion: Publishing 2.0 and IP Democracy
David Goetzl / MediaPost Publications:
Shock Waves: Microsoft To Move Bulk Of $1 Billion In U.S. Ad Spending To Digital  —  LAS VEGAS — NOT SURPRISINGLY for a tech behemoth, a top Microsoft executive said Thursday that in three years, the bulk of its nearly $1 billion in U.S. ad spending will be in the digital sphere.
Janko Roettgers / NewTeeVee:
Ten Sites for Free and Legal Torrents  —  Bittorrent downloads are either illegal or DRM-infected, right?  Wrong.  There are plenty of websites out there that offer free and legal Torrent downloads to save bandwidth and make file sharers happy at the same time.
Damon Darlin / New York Times:
Using the Web to Get the Boss to Pay More  —  If information is power, then most employees who enter salary negotiations are holding pea shooters while the boss is encased in a Kevlar vest.  —  Unless someone left a spreadsheet of the company's salaries on the copier (funny how often that does happen) …
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 More Items: 
Business Week:
The New Science of Sharing
Lifehacker Code: Texter (Windows)
Nick Gonzalez / TechCrunch:
5 Ways to Mix, Rip, and Mash Your Data
Rich Miller / Netcraft:
WordPress Distribution Compromised, Update Released
The simple stink of Pay Per Post
Discussion: Traffick
 Earlier Items: 
Evan Blass / Engadget:
Disneyland intros roving animatronic Muppets; Mickey and friends fear pink slips
Pete Cashmore / Mashable!:
New at RockYou: MySpace Countdowns, Corkboards, Musical Slide Shows
Kevin Lee / ClickZ:
Search Engine Wish Lists, Part 2
Slash Lane / AppleInsider:
Mac install base estimated at 22 million pre-Leopard

From Mediagazer:

Richard Deitsch /
Jason Whitlock and ESPN part ways following his June demotion as EIC of yet-to-launch site The Undefeated

Brian Stelter / CNNMoney:
‘No Notoriety’ campaign to not name mass murderers sees progress

Didi Tang / Associated Press:
Exonerated Chinese journalist Liu Hu recounts tactics used to get him to admit guilt while in jail

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