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3:05 PM ET, February 22, 2010

Techmeme

 Top Items: 
Neal Mohan / The Official Google Blog:
The next generation of ad serving for online publishers  —  Today, we're announcing the next generation of ad serving technology for online publishers — DoubleClick for Publishers (DFP).  —  For the past few years, we've been investing in a suite of solutions — AdSense …
RELATED:
David Kaplan / paidContent:
Google Gives DoubleClick An Upgrade; Increased Focus On Smaller Online Pubs
Discussion: Silicon Alley Insider
Brad Stone / New York Times:
Wal-Mart Is Said to Be Buying Vudu Movie Service  —  SAN FRANCISCO — Wal-Mart is making a major move into the business of selling movies over the Internet.  —  The retail giant has agreed to buy Vudu, a three-year-old Silicon Valley startup whose online movie service is built …
Joseph Menn / Financial Times:
US experts close in on Google hackers  —  US analysts believe they have identified the Chinese author of the critical programming code used in the alleged state-sponsored hacking attacks on Google and other western companies, making it far harder for the Chinese government to deny involvement.
RELATED:
Charleneli / Altimeter Group:
Google Buzz and Kids - Parental Control Nightmare  —  Like many parents, I try to take steps to keep my kids safe online, making sure that they understand not to share personal information online, or even to use their real names.  They know how to write appropriate emails …
RELATED:
James Temple / San Francisco Chronicle:
Privacy, complexity seen as Google blind spots
Discussion: broadstuff
Ashlee Vance / New York Times:
For Chip Makers, the Next Battle Is in Smartphones  —  The semiconductor industry has long been a game for titans.  —  The going rate for a state-of-the-art chip factory is about $3 billion.  The plants typically take years to build.  And the microscopic size of chip circuitry requires engineering …
Brian X. Chen / Gadget Lab:
Microsoft's Challenge With Windows Phone 7 Is Wooing Developers  —  Developers, developers, developers, developers, developers, developers.  Recruiting a ton of them to create a rich app experience for Windows Phone 7 Series is going to be Microsoft's toughest challenge if it wants to get its groove back in the mobile space.
Rich Miller / Data Center Knowledge:
First Look: Apple's Massive iDataCenter  —  How big is Apple's new iDataCenter in Maiden, North Carolina?  It's plenty big, as illustrated by this aerial video posted to YouTube (apparently taken by an area realtor) of the 500,000 square foot facility.  The new $1 billion data center …
Brian Stelter / New York Times:
Networks Wary of Apple's Push to Cut Show Prices  —  If Apple cut the price of each TV episode in half — to 99 cents, from $1.99 — would sales on iTunes increase enough to offset the price drop?  —  Experiments are under way to find out, and the head of the nation's No. 1 television network …
Damon Kiesow / Mobile Media:
Kindle test at Princeton reduced paper use by 50 percent  —  Students participating in a pilot program using KindleDX e-readers at Princeton University reduced the amount of printed course work they created by 50 percent during the semester-long test.  But, the results of the study indicate …
RELATED:
Eric Engleman / TechFlash:   Princeton gives mixed report card on Amazon's Kindle DX reader
Esther Schindler / IT Expert Voice:
Why You Can't Pry IE6 Out Of Their Cold Dead Hands  —  Among the barriers to Windows 7 deployment is the need to upgrade users (and their applications) from IE 6 to IE 8.  But too many of those users apparently refuse to give up the older Microsoft web browser.  Here's what's holding them back.
Discussion: BetaNews
Janko Roettgers / NewTeeVee:
FSF Urges Google to Kill Flash  —  Turns out we're not the only ones speculating about what Google might do with ON2 Technologies, the video encoding company it finally acquired late last week after months of negotiations with shareholders.  The Free Software Foundation (FSF) …
Motoko Rich / New York Times:
Textbooks That Professors Can Rewrite Digitally  —  Readers can modify content on the Web, so why not in books?  —  In a kind of Wikipedia of textbooks, Macmillan, one of the five largest publishers of trade books and textbooks, is introducing software called DynamicBooks …
Dieter Bohn / PreCentral.net:
webOS 1.4 to Arrive Feb 25th?  —  While Sprint may have been ready for webOS 1.4 since the 15th, actual roll-out of the OS hasn't happened yet.  That's not too surprising - we've seen internal dates from Sprint slip in the past.  But Palm promised a February release and time is quickly running out.
Erick Schonfeld / TechCrunch:
Reply.com Files For $60 Million IPO  —  Local cost-per-click marketplace Reply.com wants to raise $60 million in an initial public offering.  The company filed its offering statement with the SEC this morning.  —  Reply.com is a cost-per-click ad network which targets ads for local businesses.
Barb Dybwad / Mashable!:
Seesmic's Web App Now Does Threaded Twitter Conversations  —  Fans of the popular Seesmic Twitter client's web-based interface have some good news today.  A major update to the web interface brings in a brand new contact manager, drag-and-drop full Twitter list management, photo uploads with geotagging …
Discussion: TechCrunch, ReadWriteWeb and CNET News
AndroidGuys:
Google Earth Arrives in Android Market for 2.1  —  The official Google Earth application has arrived in the Android Market this morning.  We haven't seen any news from the Google Mobile blog yet, so we're trying to dig through a few things.  As of right now, we know it doesn't show …
Rafat Ali / paidContent:
Guinness World Records Acquires Bragster.com  —  London-based Bragster, a site for people to make bets with each other on various “stunts”, has been acquired by Guinness World Records, for an undisclosed sum.  The site allows users to upload videos of their dares and “bragging” feats.
Leena Rao / TechCrunch:
Open Text Buys Up Content Analysis Startup Nstein Technologies For $34 Million  —  Enterprise content management juggernaut Open Text has bought content analysis startup Nstein Technologies for $34 million.  Nstein's Text Mining Engine helps businesses centralize, understand and manage content through semantic and text analysis.
Seth Weintraub's blog:
Apple bringing ARM architecture to new platforms  — IT TOPICS:Desktops & Servers, Hardware, Laptops & Netbooks, Macintosh & Apple, Mobile & Wireless, Personal Technology, Storage Hardware  —  With the launch of Apple's tablet a mere few weeks away, we can already start looking …
Discussion: MacRumors and TiPb
Leena Rao / TechCrunch:
Iron Mountain Buys Up Email Archiving Company Mimosa Systems For $112 Million  —  Information management company Iron Mountain has acquired Mimosa Systems for a cool $112 million in cash.  Mimosa Systems provides an enterprise-friendly archiving system for email, SharePoint data and files.
Robert Scoble / Scobleizer:
Coming soon: the disruptive molecular age of information  —  Now we've seen what Google has had up its sleeve with Google Buzz.  I expect this is the last tool of the atomic age.  No, not the energy field, the real-time content field.  —  “Huh?”  —  Before I start, tomorrow I'm giving …
Discussion: Loic Le Meur Blog
 
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 More Items: 
Millward Brown:
New Research by Millward Brown Reveals Amazon is the Most Trusted …
Liz Gannes / NewTeeVee:
Auditude to Power Comcast Online Video Ads
Robin Wauters / TechCrunch:
Motorola Exec Dan Moloney Bails To Become CEO Elsewhere
Discussion: Business Wire and Light Reading
Owen Fletcher / PC World:
China's President Skips Twitter, Opens State-tied Microblog
Discussion: Fast Company
Stephanie Simon / Wall Street Journal:
Where Batteries Go to Be Tortured
 Earlier Items: 
Michael Zimbalist / AdAge:
Measure the Web Like TV and Brand Advertising Will Follow
Discussion: Daily Patricia
Chris O'Brien / Mercury News:
Let us now cheer the demise of the IPO
Olga Kharif / Business Week:
Yuri Milner: DST Has $1 Billion for Social Media
Discussion: Softpedia News, Thanks:mrinaldesai
Stacey Higginbotham / GigaOM:
Broadband Fans, We Have an Innovation Problem
Discussion: DSLreports