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Todd Spangler / Variety:
Nielsen: in July, for the first time, streaming had the largest share of US TV viewing at 34.8%; cable and broadcast had 34.4% and 21.6%, respectively
Gerry Smith / Bloomberg:
Penn Entertainment Inc., owner of 36% of Barstool Sports, is buying the remaining shares of the sports and culture outlet, gaining full control by February 2023
Dade Hayes / Deadline:
Sinclair will roll out its direct-to-consumer streaming service Bally Sports+ on September 26, on iOS, Android, Android TV, tvOS, and at BallySports.com
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