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5:40 PM ET, April 4, 2009

Techmeme

 Top Items: 
Harry McCracken / Technologizer:
Another Microsoft Ad That Ignores Windows  —  Tired of all the banter about Lauren, the lady who spurned the 17-inch MacBook Pro for an HP laptop?  Meet Giampaolo, the newest protagonist in Microsoft's “Laptop Hunters” ad campaign for Windows:  —  The format of the commercial is the same as the …
RELATED:
Bob Caswell:
New Microsoft Ad: Macs are “so sexy” but...  Microsoft just came out with its second Laptop Hunters video.  Personally, I think this one is better than the first one, but you decide (embedded below).  —  We've got a guy with a $1,500 budget looking for portability, battery life, and power.
Aidan Malley / AppleInsider:
New Palm Pre apps underscore Apple's iPhone limitations  —  While third-party apps are being trumpeted as the iPhone's strength, key Palm Pre demos this week were designed to highlight their restrictions by taking advantage of those precise things that Apple won't allow.
Discussion: I4U News, TeleRead and MacDailyNews
Steve Rubel / Micro Persuasion:
Bring Twitter Right Into Gmail with the Amazing TwitterGadget  —  I have tried TweetDeck a number of times but I keep uninstalling it because it puts a drain on my system and I find it distracting.  Still, I want fast access to my Twitter account and to be able to track my replies …
Miguel Helft / Bits:
It's Not Just Microsoft That's Balking at Google's Book Plans  —  Earlier this week, Google's public relations team sent around to reporters a story from Wired suggesting that Microsoft was behind the opposition to its sweeping settlement with book publishers and authors over its book scanning project.
RELATED:
Miguel Helft / New York Times:
Google's Plan for Out-of-Print Books Is Challenged
Discussion: Memex 1.1
Jenna Wortham / New York Times:
The iPhone Gold Rush  —  IS there a good way to nail down a steady income?  In this economy?  —  Try writing a successful program for the iPhone.  —  Last August, Ethan Nicholas and his wife, Nicole, were having trouble making their mortgage payments.  Medical bills from the birth of their younger son were piling up.
Erick Schonfeld / TechCrunch:
The Google Ventures Cheat Sheet  —  Earlier this week, Google finally announced the formation of a new venture arm called Google Ventures.  It is where all smaller-scale venture investments from Google will now originate.  The day of the announcement, I chatted on the phone with Bill Maris and Rich Miner …
Thanks:atul
Maggie Shiels / BBC:
Google sees voice search as core  —  Google has said it sees voice search as a major opportunity for the company in building a presence on the mobile web.  —  The company's vice president of engineering made the comments during a wide-ranging discussion at the Web 2.0 Expo in San Francisco.
Discussion: Beyond Search
Brian X. Chen / Epicenter:
DiggBar Digs up Bitter Nostalgia Among Critics  —  Digg's new URL-shortening feature is aggregating as much controversy for the popular web site as it is traffic.  —  Critics are taking aim at the structure of DiggBar — a toolbar appearing at the top of a browser when users click a link at Digg.
Discussion: CNET News, Thanks:mrinaldesai
RELATED:
Danny Sullivan / Search Engine Land:
Analysis: Which URL Shortening Service Should You Use?  —  URL shortening services are experiencing a renaissance in the age of Twitter.  When every character counts, these services reduce long URLs to tiny forms.  But which is the best to use, when so many are offered and new ones seem to appear each day?
Discussion: louisgray.com, PC World and CenterNetworks, Thanks:atul
Camille Ricketts / VentureBeat:
The VC walking dead: Extended edition  —  [Update: Warburg Pincus LLC has been taken off the list of the walking dead.  The data did not reflect the $15 billion fund it closed last April.]  —  A couple weeks ago, Dan Primack of PE Hub blogged a list of venture capital firms he termed the …
Maija Palmer / Financial Times:
Opera wins chorus of approval  —  The death of Opera Software has been predicted many times, but the Norwegian internet browser company continues to steadily grow its niche position in a market dominated by Microsoft's Internet Explorer.  —  Outside technical circles, few people realise …
 
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Shaping Your Startup Culture to Thrive  —  Our panel of experts at our AWS Loft in New York, including folks from Buzzfeed, Enigma, and Value Culture, discuss why culture is vital to any startup that wants to survive past its early days.
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 More Items: 
Shaun Nichols / iTnews Australia:
Domain-hoarding may have hamstrung Conficker
Foremski / Silicon Valley Watcher:
No Backbone As Google Bows To Korean Government And Bans Users With Fake Names
 Earlier Items: 
Dirk Smillie / Forbes:
Murdoch Wants A Google Rebellion
Jessica E. Vascellaro / Digits:
Yahoo Music Soon Expected To Open Up
Saul Hansell / Bits:
World's Fastest Broadband at $20 Per Home