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Gerry Smith / Bloomberg:
Penn Entertainment Inc., owner of 36% of Barstool Sports, is buying the remaining shares of the sports and culture outlet, gaining full control by February 2023
Michael Smith / Sports Business Journal:
The Big Ten conference finalizes media rights contracts with CBS, Fox, and NBC totaling $8B+ over seven years, almost 3x more than the previous contract
Dade Hayes / Deadline:
Sinclair will roll out its direct-to-consumer streaming service Bally Sports+ on September 26, on iOS, Android, Android TV, tvOS, and at BallySports.com
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