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10:30 AM ET, September 18, 2008

Techmeme

 Top Items: 
Stuart Elliott / New York Times:
Echoing the Campaign of a Rival, Microsoft Aims to Redefine 'I'm a PC'  —  RELAX, computer users, after only two weeks Microsoft will stop teasing you as the company begins the next phase of an ambitious — and risky — $300 million campaign intended to make over its tarnished image.
RELATED:
Owen Thomas / Valleywag:
Microsoft to announce Jerry Seinfeld ads cancelled tomorrow  —  Remember those awful Microsoft ads with Jerry Seinfeld and Bill Gates?  Well, now you can forget them.  Microsoft flacks are desperately dialing reporters to spin them about “phase two” of the ad campaign — a phase …
Jack Schofield / Technology blog:
Seinfeld is over as Microsoft moves to planned “phase two”  —  Microsoft plans to follow up its Seinfeld teasers with something more serious that finally, riskily, takes on Apple  —  Microsoft will move to the second phase of its advertising campaign tomorrow with adverts that respond …
Discussion: Inquirer, Gizmodo and Technologizer
Michael Arrington / TechCrunch:
It's Over For Seinfeld, But Crispin Porter Keeps Microsoft Business
Discussion: Storage Station
Amazon Web Services Blog:
We're Never Content  —  We've got something new and cool in the works and I'm excited to be able to tell you a little bit about it today!  —  Before the end of the year we are planning to release a new service for content delivery.  This new (and as yet unnamed) service will provide …
Discussion: CNET News and Podcasting News
RELATED:
Werner Vogels / All Things Distributed:
Expanding the Cloud  —  For many the “Cloud” in Cloud Computing signifies the notion of location independence; that somewhere in the internet services are provided and that to access them you do not need any specific knowledge of where they are located.  Many applications have already …
Om Malik / GigaOM:   Amazon Launches Content Delivery Network. Rivals Watch Out!
Michael Arrington / TechCrunch:
Yahoo's All New Home Page A Mix Of Old And New  —  Yahoo will begin bucket testing a new version of its home page this evening with small percentage of users.  The company's last home page redesign was more than a year ago, and earlier this year Yahoo began integrating third party content onto the site via their new Buzz product.
RELATED:
Tapan Bhat / Yodel Anecdotal:
Testing, testing...a new Yahoo.com  —  Ever since Jerry and David began categorizing the Web back in 1994, people have visited our homepage to find out what's happening.  That's 100 million of you in the US and 314 million of you globally starting your day on a Yahoo! homepage, so we must be doing something right.
Pareene / Gawker:
Sarah Palin's Personal Emails  —  Did the internet just cause Sarah Palin to destroy evidence?  The potential Veep is in a bit of trouble for conducting state business using her personal, unarchived email address (gov.sarah@yahoo.com) instead of her official account (which is, of course …
RELATED:
BBC:
Palin's e-mail account plundered
Discussion: Google Blogoscoped
Dan Goodin / The Register:
Memo to US Secret Service: Net proxy may pinpoint Palin email hackers
Discussion: Portfolio, Gawker and CNET News
Kim Zetter / Threat Level:
Group Posts E-Mail Hacked From Palin Account — Update
Amol Sharma / Wall Street Journal:
‘Android’ Cellphone to Showcase Google Brand  —  The first mobile device powered by Google Inc.'s “Android” mobile phone software is expected to sell for $199 and will showcase the Google brand, people familiar with the matter say, a departure from the standard practice of listing only the manufacturer and wireless carrier on handsets.
Tony Smith / The Register:
Toshiba takes wraps off netbook  —  Updated It's official: Toshiba today formally launched its entry into the Small, Cheap Computer arena, following Dell's lead and equipping the Linux version with Ubuntu 8.04.  —  The NB100 is an 8.9in model - the display resolution is 1024 x 600 - and powered by Intel's 1.6GHz Atom N270.
DeviceGuru:
Stanford frees CS, robotics courses  —  Stanford University has launched a series of 10 free, online computer science (CS) and electrical engineering courses.  The courses span an introduction to computer science and an introduction to artificial intelligence and robotics, among other topics.
Discussion: Slashdot
The Boy Genius / Boy Genius Report:
AT&T launch updates: HTC Fuze, Samsung Mirage, Bold moved to November?  —  Bear with us folks.  We've just got ahold of an AT&T product sheet dated September 17th.  Also known as “the most up to date doc you've seen”.  Before we get into the BlackBerry Bold nonsense, here's a break down on what the sheet says:
Tony Smith / The Register:
Apple grabs double-digit US laptop marketshare  —  Apple's share of the US laptop market jumped into double figures during Q2, once again hitting the kind of marketshare it experienced in its hey-dey.  —  According to local market watcher, NPD DisplaySearch, Apple took 10.6 per cent …
Discussion: The Open Road
Nate Anderson / Ars Technica:
Federal lawsuits take on the humble hyperlink  —  R.E.M. once sang about “the end of the world as we know it,” but Michael Stipe & Co. never suspected that the brat-loving, cheese-eating, grain-growing Midwest might be the source of the world-ending scourge.
David Pogue / New York Times:
A New Zune for Serious Music Fans  —  This might sound kind of weird, but here it is: the iPod and the Zune aren't rivals anymore.  —  And not just because the iPod outsells the Zune about a gazillion to one, either.  No, it's because the iPod and the Zune no longer serve the same audience.
 
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 More Items: 
Darren Murph / Engadget:
Memorex intros $269 MVBD-2510 Blu-ray player
Discussion: Electronista, CrunchGear and Gizmodo
Chris Pendleton / Virtual Earth, An Evangelist's Blog:
Announcing Live Search Maps India
Discussion: Search Engine Land and LiveSide
Jesse Stay / Stay N' Alive:
Beacon Makes a Comeback, With More Choices and Options
Discussion: TechCrunch and Mashable!
John Paczkowski / Digital Daily:
Who's Your Mergers & Acquisitions Consultant SanDisk? Jerry Yang?
Discussion: Big Tech
Anthony Ha / VentureBeat:
BillShrink helps you save money on cell phones, and now your credit card too
Discussion: Mashable!, TechCrunch and Webware.com
Colin Bogart / The Official Google Blog:
What to do if you can't access your webmail
Ian Fette / Chromium Blog:
DNS Prefetching (or Pre-Resolving)
Discussion: Lifehacker
 Earlier Items: 
Noam Rimon / PlayStation.Blog:
Start your “Life with PlayStation”
Nick O'Neill / All Facebook:
Mark Zuckerberg Becomes 321st Richest American
Walter S. Mossberg / Personal Technology:
Symantec Rewrites Its Security Suite To Curb Nuisances
Discussion: Technology Live
Ed Bott / Ed Bott's Windows Expertise:
Apple continues to deceive users
Seth Weintraub / Computerworld Blogs blogs:
MacBook Pros, what to expect, when
Discussion: The Mac Observer
 

 
From Mediagazer:

Andrew Marchand / The Athletic:
Memo: ESPN's Jimmy Pitaro announces layoffs, mostly due to the NFL Network acquisition; sources: on-air personalities Karl Ravech and Ryan Clark are affected

Dan Shanoff / The Athletic:
Nielsen: the World Cup final drew 38.9M viewers on Fox, and 22M+ on Telemundo; taken together, the US audience size rivaled that of NFL playoff games

MJ Franklin / New York Times:
How publishers are cashing in on surging public interest in The Odyssey through splashy reissues; Circana BookScan says sales of The Odyssey rose by 76% YoY

 
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