Wall Street Journal:
Yahoo to Test Google Ads As It Mulls Broader Deal — Yahoo Inc. said it will carry search advertising from Google Inc. as part of a test effort that could lead to a broader partnership and boost Yahoo's leverage in its ongoing takeover standoff with Microsoft Corp.
Discussion: The Register, Tech Trader Daily, Outside the Lines, TechCrunch, Digital Daily, Reuters, A VC, mathewingram.com/work, Mashable!, Tech Check with Jim Goldman, TECH.BLORGE.com, Microsoft News Tracker, paidContent.org, Valleywag, Search Engine Land, Techdirt, Dan's Tech-n-Stuff Weblog, Search Engine Journal, DealBook, Download Squad, Tech Ticker, BloggingStocks, Forbes, DygiScape, Webomatica, Engadget, Guardian, GigaOM, Tech Beat, VentureBeat, MarketingVOX, ClickZ News Blog, Furrier.org, Silicon Alley Insider, TG Daily, Epicenter, CenterNetworks, WebGuild, HipMojo.com, Coop's Corner, Between the Lines, Micronet's blog, SmoothSpan Blog, Domain Name Wire, Gadgetell, Google Blogoscoped, Electronista, WinBeta, Damien Mulley and Andy Beal's Marketing Pilgrim
John Oates / The Register: Microhoo! deal roadmap goes round in circles
Michael Arrington / TechCrunch: Yahoo Goes Scorched Earth
John Paczkowski / Digital Daily: MSFT/YHOO/AOL/ NWS/WTF? — When Jerry Yang said Yahoo's …
Fred / A VC: We Need A New Path To Liquidity
Stan Schroeder / Mashable!: The Big Four Fight; Everyone Else Wins
Jim Goldman / Tech Check with Jim Goldman: Desperate Times, Desperate Measures
Erna Mahyuni / TECH.BLORGE.com: AOL tag-teams Yahoo against Microsoft
David Hunter / Microsoft News Tracker: New plot twists in Microsoft-Yahoo soap opera
Joseph Weisenthal / paidContent.org: Yahoo To Test Outsourcing Ads To Google; Two Week Run; 3 Percent of Queries
Jackson West / Valleywag: Now Ballmer and Murdoch versus Yang, Schmidt and Falco?
Barry Schwartz / Search Engine Land: Report: Yahoo & AOL Approaching A Deal
Michael Masnick / Techdirt: Can Yahoo, Microsoft, Google, AOL And News Corp Sit Down And Just …
Eric Lander / Search Engine Journal: Yahoo Games: Google & AOL Partnerships to Increase Microsoft's Offer?
Brad Linder / Download Squad: AOL and Yahoo! to merge their internet operations?
Wendy Tanaka / Forbes: Yahoo! Gets In Bed With Google
Jason Kaneshiro / Webomatica: Rumor: Yahoo! Merging With AOL?
Nilay Patel / Engadget: Yahoo and AOL suddenly close to merging?
Om Malik / GigaOM: Yahoo, Google, AOL Strike a Pose for Microsoft
Zachary Rodgers / ClickZ News Blog: Microsoft/Yahoo Maneuvers: Curiouser and Curiouser
John Furrier / Furrier.org: Breaking News: Yahoo to Carry Google Search Ads
Theo Valich / TG Daily: Yahoo to ‘test’ Google's AdSense
Betsy Schiffman / Epicenter: Report: Yahoo, AOL Nearing Deal
Allen Stern / CenterNetworks: Breaking: Yahoo To Test Advertising From Google
Daya Baran / WebGuild: Yahoo And AOL Talk Merger
Ashkan Karbasfrooshan / HipMojo.com: Yahoo! is Sinking Its Value As We Speak
Charles Cooper / Coop's Corner: Yahoo rumored to be in AOL talks
Larry Dignan / Between the Lines: Yahoo goes nuclear vs. Microsoft: Inks limited Google ad deal; Microsoft fires back
JG Mason / Gadgetell: Yahoo needs cash: brings Google ads in
Philipp Lenssen / Google Blogoscoped: Yahoo to Run Google Ad Test?
Jordan McCollum / Andy Beal's Marketing Pilgrim: Breaking: Yahoo Testing AdSense for Search
Henry Blodget / Silicon Alley Insider:
Jerry Strikes Back, Part 2: Yahoo-AOL May Announce Merger Next Week* — The WSJ confirms that a Yahoo-AOL deal may be imminent. Earlier, Rafat Ali at PaidContent had speculated that the Yahoo-Google search partnership could pave the way for a Yahoo-AOL merger announcement, perhaps as early as next week.
Discussion: BoomTown, Technology news, Tech Beat, HipMojo.com, Mark Evans, TECH.BLORGE.com, BuzzMachine, BloggingStocks, MarketingVOX and Wall Street Journal
Kara Swisher / BoomTown: MicroHoo: Jesus Is Coming, Look Busy
Yi-Wyn Yen / Technology news: Yahoo and AOL in deal talks
Ashkan Karbasfrooshan / HipMojo.com: Where Was THIS Jerry From 2000 To 2007? — In 2006, a big company sued me.
Matt Jansen / TECH.BLORGE.com: Yahoo gets in bed with Google to spite Microsoft
Jonathan Berr / BloggingStocks: Yahoo, Google near ad deal
Kevin J. Delaney / Wall Street Journal: Legg Mason Wades Into the Yahoo Fray
New York Times:
News Corp. May Join Yahoo Bid With Microsoft — Rupert Murdoch's News Corporation is in talks with Microsoft about joining in its contested bid for Yahoo, according to people involved in the discussions. The combination, which would join Yahoo, Microsoft's MSN and News Corporation's MySpace …
David A. Utter / WebProNews: News Corp, AOL Play Role In Yahoo Drama
Douglas McIntyre / BloggingStocks: News Corp (NWS) steps into Yahoo! (YHOO) deal
Dawn Kawamoto / CNET News.com: Microsoft and News Corp. lock arms for Yahoo bid?
Spencer Ante / Creative Capital: Merger Madness: Yahoo-Microsoft-AOL-FIM-???
Duncan Riley / TechCrunch: News Corp Talking To Microsoft About Joining Yahoo Bid
Mark ‘Rizzn’ Hopkins / Mashable!: Rumor: AOL to Merge with Yahoo
Cory Bergman / Lost Remote: News Corp. may join Yahoo bid with Microsoft
Microsoft Comments on Yahoo! Announcement — Microsoft Comments on Yahoo! Announcement — REDMOND, Wash. — April 9, 2008 — Microsoft Corp. (NASDAQ: MSFT) today issued the following statement from Brad Smith, Microsoft's General Counsel, related to an announcement today by Yahoo! Inc. (NASDAQ: YHOO):
Duncan Riley / TechCrunch: Microsoft Responds To Yahoo/ Google Advertising Deal
Michael Santo / Alice Hill's Real Tech News: Yahoo! to Test Google Adsense; Microsoft Somewhat Displeased
Ashkan Karbasfrooshan / HipMojo.com: Yahoo! Just Checkmate Itself
Garett Rogers / Googling Google: Google gets business from Yahoo and heat from Microsoft
Toby Somerville / SitePoint Blogs: Google Adsense Trialed on Yahoo!
Cade Metz / The Register: Yahoo! to post Google ads on Yahoo!
Danny Sullivan / Search Engine Land: Microsoft: Forget It On Paid Search Partnership, Google & Yahoo
Betsy Schiffman / Epicenter: Yahoo, Google Reach Ad Outsourcing Agreement
Charlie Anzman / SEO and Tech Daily: Who's on first? Microsoft vs Yahoo! escalates
John Paczkowski / Digital Daily: Report: Yahoo, Google Announce Plans to Further Annoy Microsoft
Yahoo! to Conduct Limited U.S. Test of Google's AdSense for Search Service — Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, announced today that it will begin a limited test of Google Inc.'s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results.
Discussion: paidContent.org, BBC, kohl.senate.gov, Googlified, All about Microsoft, Computerworld, TechCrunch, Search Engine Land, Bruce Clay, Inc. Blog, InformationWeek, Wall Street Journal, WebProNews, Google Operating System, Techdirt, Search Engine Journal, TechRadar.com and Search Engine Watch Blog
David Kaplan / paidContent.org: Google-Yahoo Ad Test: A Gimmick To Thwart Microsoft—Or Simply Surrender?
Haochi / Googlified: Yahoo! to Run AdSense for Search
Mary Jo Foley / All about Microsoft: Microsoft-Yahoo-Google: The vicious antitrust circle
Linda Rosencrance / Computerworld: Yahoo to test delivering some Google search ads
Mark Hendrickson / TechCrunch: Yahoo Provokes Microsoft With Google AdSense For Search Trial
Barry Schwartz / Search Engine Land: Confirmed: Yahoo To Test Google AdSense For Search Ads
Lisa Barone / Bruce Clay, Inc. Blog: Yahoo's Big Day of Fun
Antone Gonsalves / InformationWeek: Yahoo To Carry Google's Web Search Ads
David A. Utter / WebProNews: Google AdSense Delivered Courtesy Of Yahoo
Ionut Alex Chitu / Google Operating System: Yahoo Tests Google's Search Ads
Michael Masnick / Techdirt: Yahoo So Desperate To Stay Away From Microsoft, It's Starting To Use Google Ads
Loren Baker / Search Engine Journal: Yahoo and Google Partner Again : Serving AdWords in Yahoo Results
Don Reisinger / TechRadar.com: Shock move sees Yahoo running Google ads
Erick Schonfeld / TechCrunch:
In Another Surprise Twist, AOL-Yahoo Deal Said to Be Close At Hand — Things are moving fast in the Yahoo-Microsoft drama. All the different forces are aligning for an endgame. The latest twist: The WSJ is reporting that Yahoo is close to signing a deal to combine with AOL.
Rafat Ali / paidContent.org:
Yahoo-AOL: Will It Happen Finally? In Advanced Talks on Combining — Update: Now WSJ is reporting the same thing, three hours later: that Yahoo (NSDQ: YHOO) and AOL (NYSE: TWX) are in serious advanced talks on combining. Under the plan being discussed, Time Warner would fold its AOL unit …
Discussion: contentSutra.com, WebGuild and Valleywag
Rafat Ali / contentSutra.com: Yahoo-AOL In Advanced Talks on Combining
Daya Baran / WebGuild: Yahoo To Test Google Ads
Jordan Golson / Valleywag: Yahoo and Google in talks over search ads
Elizabeth Corcoran / Forbes:
Yahoo!'s Striptease — Will it be Google or AOL? Yahoo! executives are willing to team up with competitors to craft a new future for their company—provided those competitors don't include Microsoft. But Microsoft CEO Steve Ballmer still has a card to play: He's enlisted the support …
Discussion: Silicon Alley Insider
Paul Kedrosky's Infectious Greed:
Quote du Jour: MSFT/YHOO/AOL/NWS/etc.
Quote du Jour: MSFT/YHOO/AOL/NWS/etc.
Discussion: IP Democracy
Cynthia Brumfield / IP Democracy: Internet Giants Huddle Around Yahoo! in Ridiculous Spectacle
Scott Moritz / Fortune: Yahoo turns to Google for help
Ryan Block / Engadget:
Engadget gets a new look and adds Switched to the family! — It's been well over a year since our last big redesign, which in gadget time means our last design was unveiled circa original Walkman. So we're freshening up the whole joint — all seven sites — with a brand new design.
Michael Arrington / TechCrunch: AOL Regroups Blogs, Launches AOL Tech Network
John Markoff / New York Times:
Microsoft Introduces Tool for Avoiding Traffic Jams — SAN FRANCISCO — Microsoft on Thursday plans to introduce a Web-based service for driving directions that incorporates complex software models to help users avoid traffic jams. — The new service's software technology, called Clearflow …
Discussion: Gear Diary
Owen Thomas / Valleywag:
Ashton Kutcher-backed startup Ooma is falling apart — Hold the phone: Voice-over-Internet startup Ooma is flailing, despite — or perhaps because of — a viral-video marketing campaign directed by Hollywood star Ashton Kutcher. Ooma launched its product, a $400 device which offers unlimited phone calls …
Richard Felton / TG Daily:
Apple 's 3G iPhone to be priced from $399 — Chicago (IL) - We just came across a few more interesting 3G iPhone details. Industry sources told TG Daily that the device in fact will launch at WWDC 2008, in two or possible three different configurations, and prices starting at $399.
Discussion: Engadget, Silicon Alley Insider, IntoMobile, I4U News, MacRumors and Gizmodo
Nilay Patel / Engadget: 3G iPhone rumors building up steam
Vasanth Sridharan / Silicon Alley Insider: What's New In Apple's 3G iPhone: More Memory, Megapixels, Video Recording
Luigi Lugmayr / I4U News: New 3G iPhone Rumors
Walter S. Mossberg / Personal Technology:
Consider Your Needs, Then Use This Guide To Buying a Laptop — For years, I have focused my twice-a-year computer buyer's guides on desktop PCs, with less-frequent columns focusing on laptops. Now that the latter are outselling the former, though, I am going to center my main buying guides on laptops.
Discussion: MacDailyNews and The Apple Core
Larry Dignan / Between the Lines:
Gartner: Windows collapsing under its own weight; Radical change needed — Microsoft's Windows juggernaut is collapsing as it tries to support 20 years of applications and becomes more complicated by the minute. Meanwhile, Windows has outgrown hardware and customers are pondering skipping Vista to wait for Windows 7.
Discussion: Electronista and deal architect