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12:05 PM ET, July 15, 2007


 Top Items: 
iPhoneDevCamp  —  Making the web a better place for iPhone.  —  Hack-a-thon presentations now available as podcast at - it is nearly 3 hours long so it is a bit of a download!  —  Check CocoaRadio for interviews with several hackathon teams including: Mojits, Telemoose, moPhaic, iRingRing & WordBreaker.
Alana Semuels / Los Angeles Times:
Virtual marketers have second thoughts about Second Life  —  Firms find that avatars created by participants in the online society aren't avid shoppers.  —  Second Life — a three-dimensional online society where publicity is cheap and the demographic is edgy and certainly computer-savvy — should be a marketer's paradise.
Duncan Riley / TechCrunch:
Will The Last Corporation Leaving Second Life Please Turn Off The Light  —  The LA Times has an interesting article up on the failure of real life businesses in Second Life.  —  The crux of the piece is that despite the hype, real life businesses are closing down their Second Life outposts due to little to no interest in them.
Robert Scoble / Scobleizer:
Google Reader + Facebook Application = Digg killer?  —  Mario Romero has built something very interesting that's getting more interesting all the time.  —  If I weren't on Facebook and didn't have his Google Reader application plugged into Facebook I would totally have missed it.
Robert Scoble / Scobleizer:
The "secret" video lives of Facebookers
Discussion: The Praized Blog and
Tunku Varadarajan / Wall Street Journal:
Happy Blogiversary  —  It's been 10 years since the blog was born.  Love them or hate them, they've roiled presidential campaigns and given everyman a global soapbox.  Twelve commentators — including Tom Wolfe, Newt Gingrich, the SEC's Christopher Cox and actress-turned-blogger Mia Farrow — on what blogs mean to them.
Times of India:
Microsoft to set up university in city  —  12 Jul 2007, 0453 hrs IST , Mini Joseph Tejaswi , TNN  —  BANGALORE: Microsoft Corporation has chosen Bangalore for its first-ever exclusive and independent educational venture in the world.  The company will set up a university in the city to impart high-end computer education.
Discussion: Digital Inspiration
Richard MacManus / Read/WriteWeb:
4 Years Ago Today - Netscape Corporation Killed, Mozilla Foundation Born  —  4 years ago today, 15 July 2003, AOL Time Warner disbanded Netscape Communications Corporation - the company that sparked the Dot Com Internet boom in the mid-90's, with its 1995 IPO.
Michael / DVD Dossier Blog:
Is Toshiba Giving Away The Razor To Get You To Buy The Blades?  —  If you're thinking of buying an HD DVD player, you might want to wait a week or so.  —  I just received an e-mail tonight from the folks at the EMA (Electronic Merchant's Association), who are responsible for a big industry event next week, the Home Media Expo.
James Quintana Pearce /
Round-Up: Mobile Threat; MTS Mobile Music; Swiss Music Subscription Service; Icstis  —Cellfish has launched another mobile brand... Mobile Threat.  The channel is aimed at fans of metal, hardcore, indie and punk music, and will offer mobile content based on that as well as community participation features …
Discussion: and MobileCrunch
Meg Marco / Consumerist:
The Case Of The Disappearing Laptop: Hey Geek Squad, I Haven't Seen My Laptop In A Month  —  Reader Lorraine would like her laptop back.  Geek Squad sent it to HP for repair then never contacted Lorraine again.  Eventually she drove over to the Best Buy (she couldn't get anyone on the phone) …
Discussion: digg
Mike Schramm / The Unofficial Apple Weblog:
On the trail of Fake Steve Jobs  —  Everybody's favorite anonymous Mac commentator might be a little closer to becoming not-so-anonymous.  If you checked out Fake Steve Jobs's site yesterday, you might have seen a short post about a marginally funny iPhone Haiku site.
Philip Elmer-DeWitt / Apple 2.0:
Fake Steve Jobs Unmasked?
Ben Quinn / Telegraph:
Mobile phones 'dumbing down brain power'  —  An over reliance on technology is leading to a dumbing down of the nation's brain power, according a study published today.  —  In a society flooded with mobile phones, Blackberry devices and computers of various shapes and sizes …
Discussion: Identity Woman and
Beth / Beth's Blog:
Viva the Time on Site, The Page View is Dead!  —  I'm tracking social media metrics for a variety reasons.  Surprisingly, what I'm reading is coming to me via social sharing.  What you're seeing above is a visualization of sharing intensity - this was the slide I took out of my presentation …
Discussion: CostPerNews and Chris Pirillo
Om Malik / GigaOM:
The SunRocket Is Down For The Count  —  The Sun Rocket it seems, has hit the deck.  We had reported earlier that things were getting pretty tenuous at the VoIP services company.  The Vienna, VA.-based company stopped taking new orders recently.  —  The company is said to have had massive layoffs and basically is down for the count.
Colin Smillie / Inside Facebook:
Vacationing in Facebook - Travel Maps and Many New Apps  —  It used to be that travel and vacations meant t-shirts and cheesy souvenirs.  But with Facebook, you can tell your friends about your trip without all the ugly schwag.  Currently, there are over 60 applications in the Facebook Application Directory in the Travel Category.
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 More Items: 
Ryan Block / Joystiq:
Engadget & Joystiq interview: Kaz Hirai and Jack Tretton …
Discussion: Kotaku
Matt / Photo Matt:
On PHP  — has announced that they will stop development …
Discussion: Chuqui 3.0.1 Beta, PHP and LiewCF
Long Zheng / istartedsomething:
Microsoft files patent for possible taskbar replacement
Gregg Keizer / Computerworld:
Brief: Microsoft forgets Mac users on Patch Tuesday
 Earlier Items: 
Rick Segal / The Post Money Value:
Shortsighted Greed
Sharon Vosmek / VentureBeat:
Noob and other words worth thinking about
Tim O'Reilly / O'Reilly Radar:
Why Congress Needs a Version Control System