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9:40 AM ET, April 30, 2007

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Terry Semel / Yodel Anecdotal:
Democracy and the online ad  —  Tonight we're announcing the acquisition of Right Media, which I believe has the potential to dramatically enhance Internet advertising.  We hope to revolutionize the way ads are bought and sold on the Internet and, in turn, drive more value for advertisers, publishers, and partners.
Discussion: Screenwerk and Threadwatch.org
Miguel Helft / New York Times:
Yahoo to Buy Ad Company in Bid to Compete With Google  —  Yahoo plans to acquire Right Media, a privately held company that runs an advertising marketplace, in part to bolster its position as a seller and broker of ads outside its own sprawling network of Web sites, the companies' chief executives said yesterday.
Matt Marshall / VentureBeat:
Yahoo answers GoogleClick, buys Right Media for $680M  —  Yahoo has acquired online ad exchange company, Right Media, for $680 million, a move that shows Yahoo is not resting in the wake of Google's purchase of banner ad company Doubleclick earlier this month.  —  The WSJ reported the story just now.
Discussion: moneyweb.co.za
Pat McCarthy / Conversion Rater:
Yahoo Acquires Right Media: I'm a Yahooligan!  —  The New York Times, jumped the gun by a few hours but the story is out that Yahoo has acquired my employer Right Media.  —  There's really a lot that could be said about it, but I think generally the most important thing is that I'm extremely excited …
Discussion: flashpoint and WebMetricsGuru
Danny Sullivan / Search Engine Land:
Yahoo To Acquire Right Media; Joins Google In Buying, Rather Than Building, Display Ad Network  —  Yahoo has announced it will acquire Right Media, which operates an auction-based display ad exchange called Remix Media.  The move is widely seen as Yahoo fighting back against Google's recent plans …
Michael Walrath / Right Media Blog:
One Giant Leap for the Exchange, and for Interactive Advertising  —  By now you've heard that Yahoo! has agreed to acquire Right Media (read Terry Semel's post here).  This is fantastic news for both companies, Exchange members and the industry in general.  Here's why.
Discussion: A VC and ben barren
Rob Hof / Tech Beat:   Yahoo! Buys Right Media (Big Surprise)
Elizabeth Olson / New York Times:
A Virtual Ad Agency for Online Radio  —  AS more people listen to the radio over the Internet, radio stations have been looking to generate new advertising revenue from the medium.  A start-up company, TargetSpot, is trying to turn this nascent field into a viable business, and CBS Radio is its first customer.
Business Wire:
Yahoo! Empowers Users To "Be a Better ..." Through the Most Integrated Brand Campaign in Company History  —  Yahoo! Inspires Consumers to Be a Better Foodie, Fitness Freak, Info Hound and More Through TV, Print, Radio, Cinema and Online Program  —  SUNNYVALE, Calif.—(BUSINESS WIRE)—Everybody wants to be better at something.
Michael Arrington / TechCrunch:
IAC Launches Zwinktopia At Peak of Virtual World Hype  —  The timing couldn't be much better for InterActiveCorp to launch Zwinktopia, a new virtual world for young teens.  Other virtual worlds, such as Gaia, Habbo Hotel, Cyworld, Neopets, Club Penguin, Webkinz and others …
Discussion: GigaOM
Rachel Konrad / Associated Press:
New toys read brain waves  —  SAN JOSE, Calif. - A convincing twin of Darth Vader stalks the beige cubicles of a Silicon Valley office, complete with ominous black mask, cape and light saber.  —  But this is no chintzy Halloween costume.  It's a prototype, years in the making, of a toy that incorporates brain wave-reading technology.
Discussion: Gizmodo
Katie Watson / Google:
Google and Four US States Improve Public Access to Government Websites  —  Google Inc. (NASDAQ: GOOG) today announced partnerships with the states of Arizona, California, Utah and Virginia to make it easier to search for hard-to-find public information on state government websites.
New York Times:
One Call to Tell the World All About You  —  While Walter Zai was in South Africa watching the wild animals recently, people around the world were watching him.  —  Mr. Zai, a 37-year-old Swiss engineer, used his mobile phone to send out constant updates and images from his safari for an online audience.
Discussion: VoIP Watch and Smart Mobs
Matt Bai / New York Times:
The Post-Money Era  —  Money is the great corrupter of American politics, turning candidates into the puppets of soulless corporations and selfish millionaires — unless, of course, you happen to be on the side that has more of it.  Which is why Democrats who have long railed against the venality …
Discussion: Media SITREP
Michael Clemente / ABCNEWS:
A Guide to the New and Improved ABCNEWS.com  —  "They tell us all the time that the future is out there on the Internet, right?"  — Peter Jennings  —  "World News Tonight", 1997  —  Welcome to the new ABCNEWS.com.  —  Our Web site turns 10 years old in May.
Discussion: Lost Remote
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