DIGGING DEEPER Nielsen BuzzMetrics Tries to Measure Buzz in Social Media
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Benjamin Mullin / New York Times:
Cox Enterprises plans to acquire Axios, sources say for $525M, later in August; Axios expects $100M+ in 2022 revenue and will spin off its software arm Axios HQ
Cynthia Littleton / Variety:
Hollywood's streaming evangelism seemingly ends, as WBD shelves Batgirl and David Zaslav says costly movies going straight to streaming offers no economic value
New York Times:
Sources: Walmart has talked with Paramount, Disney, and Comcast, as it explores bundling a streaming service into its Walmart+ membership program
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