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12:15 PM ET, May 2, 2006


 Top Items: 
Michael McDerment Blog:
McDerment: Bottom Up Marketing  —  One of the emerging trends that web 2.0 is helping to facilitate is bottom up marketing.  I touched on this as it relates to web applications a while back.  Basically, bottom up marketing occurs when rank and file users adopt a technology that eventually percolates up to upper management.
Rob Hyndman /
Bottom-Up Marketing - at mesh  —  When we started organizing mesh we all agreed that we were going to get the word out ourselves, using essentially the same tools that we'd all grown accustomed to using on the web.  Of course, we're 5 guys with day jobs holding a conference …
Stuart MacDonald:
Who's in charge around here?  Marketing 2.0  —  For the past 50 or more years, advertising has been based on one basic concept: yelling at people via the television, works.  You could get enough of them in one place, nice and passive, and if you delivered the right message enough times you could create awareness.
Mathew /
Web 2.0 marketing — bottoms up!  —  One of the concepts we're trying to tackle as part of mesh (May 15th and 16th in beautiful downtown Toronto, get your tickets before it's too late, etc. etc.) is the idea that Web 2. and blogs and all that they represent are fundamentally rewriting the rules …
Mark Evans:   Marketing 2.0..or a No-Frills, Low-Cost Way to Deliver a Message
New York Times:
Microsoft and Google Set to Wage Arms Race  —  Bill Gates, the chairman of Microsoft, described Google in an interview late last year as a worthy adversary, a company to test Microsoft's mettle.  "This is hypercompetition, make no mistake," Mr. Gates observed.
Jeremy Zawodny / Jeremy Zawodny's blog:
Google's Double Standard  —  Okay, there's been too much written about this already, so I'll try to keep my 2 cents short.  —  Concerned about Microsoft's decision to make MSN Search the default search engine in Internet Explorer 7 (earth shattering, isn't it?), Marissa Mayer said:
Michael Arrington / TechCrunch:
New Blog Search Engine Sphere Launches  —  New blog search engine Sphere launched just moments ago and has also announced a $3.75 million round of venture financing.  In addition to covering the launch of Sphere here, we have a podcast interview with CEO Tony Conrad and advisor Toni Schneider over at TalkCrunch.
Om Malik / GigaOM:
Sphere Launches With New Cash  —  Sphere, a San Francisco- search engine company that specializes in searching blogs, for relevant information has closed a $3.75 million in fresh capital from Hearst Publishing, Trident Capital and founder Scott Kurnit.
John Markoff / New York Times:
Intel to Offer Its Own Plan for Global Internet Access  —  SAN FRANCISCO, May 1 — Aiming to help close the so-called digital divide, the Intel Corporation plans to announce a design for a sub-$400 educational laptop and a five-year, $1 billion program to train teachers and to extend wireless digital Internet access worldwide.
Discussion: IP Democracy
Dean Takahashi /
Intel, AMD power up the push for a cheap PC  —  AIMING TO BRING COMPUTING TO WORLD'S POOR  —  Two of Silicon Valley's biggest technology rivals will promote initiatives this week to grow their global business by providing low-cost computers to developing countries.
Net neutrality missing from sweeping telecom bill  —  update The U.S. Senate took the first serious step on Monday toward rewriting the nation's telecommunications laws, a move that raises politically sensitive questions about digital copyright and Net neutrality and that could take years to complete.
Mike / Techdirt:   Senate Telecom Bill More About Granting Favors Than Improving Telecom?
Cory Doctorow / Boing Boing:
Sen Stevens tries to sneak the Broadcast Flag into law
Discussion: Engadget and IPac - Blog
Elinor Mills / CNET
Newsmaker: Asking more of than of Jeeves  — relaunched earlier this year with new features and a new logo as part of an attempt to shake off its old Ask Jeeves image.  Now it also has a new chief executive—Jim Lanzone, who was promoted this week to replace Steve Berkowitz.
Financial Times:
Apple sets tune for pricing of song downloads  —  Apple Computer on Monday revealed it had renewed contracts with the four largest record companies to sell songs through its iTunes digital store at 99 cents each.  The agreements came after months of bargaining, and were a defeat for music companies …
Sara Kehaulani Goo / Washington Post:
Amazon Search Finds Microsoft  —  Dropping of Google Means Landmark Gain for Software Giant  — Inc. said yesterday that it has dropped Google Inc. as the provider of search engine results on its Web site in favor of one powered by Microsoft, a move that signals a small rebellion …
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 More Items: 
Michael Arrington / TechCrunch:
A New Look at Personalized News
SAP and Microsoft Introduce Duet Software; Bringing Together …
Discussion: Microsoft Watch
Cisco Cheng / Gearlog:
Samsung Q1: First UMPC Hits Our Labs
Tony Smith / The Register:
Intel: 90% of Cores to be Duo by year end
Ryan Singel / Wired News:
Feds Go All Out to Kill Spy Suit
Discussion: and Etcetera
SAMSUNG's D520: Stylish Simplicity and Stunning
Discussion: Gizmodo and
Carlo / Techdirt:
Here's An Idea: If You Don't Like What's On TV, Don't Watch It
John Gaudiosi /
Top Industry Figures Muse PS3
Discussion: Xbox 360 Fanboy and Kotaku
 Earlier Items: 
Justin Davis /
First Lumines Mobile Screens & Details
Discussion: Kotaku and Game|Life
Scott Karp / Publishing 2.0:
Yahoo Tech Is Tech For the Rest of Us
Chris Anderson / The Long Tail:
Google and the Long Tail of Time
Jonathan Watts /
CHINA: How Google became a rude word in China
Linux gains enhanced WiFi stack
Hackers, Get Ready! …
Discussion: Infinite Loop and Open Source
Elizabeth M. Gillespie / Associated Press:
Gates, N.Y. Times tout 'onscreen reader'
Discussion: Rational rants and A VC
Ellen Lee / San Francisco Chronicle:
Video bloggers claim spotlight