August 11, 2015, 7:00 AM

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Larry Page / Google:
Google creates holding company called Alphabet with Larry Page as CEO; Sundar Pichai now CEO of Google, other subsidiaries will have own CEOs  —  Google Announces Plans for New Operating Structure  —  G is for Google.  —  As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company.
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Harry McCracken / Fast Company:
The Invention Of Alphabet Is The Ultimate Larry Page Move  —  When a coworker shared the news that Google was creating a new holding company called Alphabet and splitting off all its non-core activities from the Google brand, I reacted in the only rational way: I wondered for a nanosecond if it was a wonderfully wacky hoax.
Danny Sullivan / Marketing Land:
Alphabet holds Calico, Fiber, Google, Google Ventures, Google Capital, Google X, Life Sciences, Nest; Google contains YouTube, Android, search, ads, maps, apps  —  Google Absorbed Into New “Alphabet” Conglomerate Run By Larry Page & Sergey Brin  —  Google's been acquired.
Mark Gurman / 9to5Mac:
Sources explain how Force Touch on iPhone 6S will be different from Watch or MacBook, and they say it will work with the upcoming 12.9" iPad stylus  —  Force Touch on iPhone 6S revealed: expect shortcuts, faster actions across iOS  —  While Force Touch on the Apple Watch allowed Apple …
Zac Hall / 9to5Mac:
Victoria Vzyatysheva /
Catching up with Viber CMO Mark Hardy; 600 million users, 300 employees and one acquisition later  —'s Victoria Vzyatysheva recently caught up with Mark Hardy, the chief marketing officer of Viber, a popular messaging, calling and now gaming app.  Check out her Q&A with the executive below:
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