Techmeme
August 4, 2015, 5:45 AM

Top News

Kim Zetter / Wired:
Researchers Create First Firmware Worm That Attacks Macs  —  The common wisdom when it comes to PCs and Apple computers is that the latter are much more secure.  Particularly when it comes to firmware, people have assumed that Apple systems are locked down in ways that PCs aren't.
James Cook / Business Insider:
Sources: Apple is conducting private MVNO trials in US, in talks with European operators, but service might be 5 years away  —  Apple is in talks to launch its own virtual network service in the US and Europe  —  Apple is in talks to launch a mobile virtual network operator (MVNO) …
Nathan Donato-Weinstein / bizjournals:
Apple buys a 43-acre development site in North San Jose for just over $138M  —  Exclusive: Apple buys huge San Jose development site  —  Apple Inc. has purchased a roughly 43-acre development site in North San Jose in a blockbuster real estate transaction that comes just weeks …
Alex Kantrowitz / BuzzFeed:
Twitter adds experimental News tab in Android and iOS apps, with tweets from pre-approved publishers  —  Twitter Experiments With A ‘News’ Tab  —  Twitter wants to make its best stuff easier to find.  —  Starting today, some U.S. Twitter users will see a News tab appear in their Twitter apps.
Brian Womack / Bloomberg Business:
Yahoo Said to Pay $230 Million for Shopping Site Polyvore  —  Yahoo! Inc. is paying about $230 million for shopping service Polyvore Inc., people with knowledge of the matter said, as the Internet portal seeks new ways to draw in users and advertisers.  —  The deal, announced last week …
More: Re/code and New York TimesTweets: @mdudas
Brad Linder / Liliputing:
Amazon Prime benefits can only be shared with one other adult now (and four kids)  —  Amazon Prime is a subscription service that offers free 2-day or faster shipping on millions of items, as well the ability to stream thousands of movies and TV shows over the internet, borrow some Kindle eBooks …
Microsoft:
Harry Shum on TalkEasy app, which helps people with hearing impairment  —  At Microsoft's Hackathon, Shum assembled a team to develop TalkEasy, an app that transcribes speech into real-time text to help people with hearing loss communicate.  He says the excitement at last year's Hackathon …
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Microsoft:
Harry Shum on TalkEasy app, which helps people with hearing impairment  —  At Microsoft's Hackathon, Shum assembled a team to develop TalkEasy, an app that transcribes speech into real-time text to help people with hearing loss communicate.
Hootsuite:
When Brands Burn: 6 Risky Twitter Convos That Worked  —  On social media, brands need to be hyper-aware of their tone of voice.  They need to be courteous and polite, especially when dealing with unhappy customers.
Zoho:
5 Things to Remember about your Company's Mobile Marketing Strategy  —  Technology is a great enabler.  For me as a marketer, it's fascinating how technology is changing the way we look at marketing, more so for mobile marketing.
Igloo:
Your business hub: why corporate calendar sharing is a good idea  —  Calendars can do much more than ensure you're on time for meetings.  They can be a central location for project and event materials and knowledge …

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Earlier Picks

Paul Sawers / VentureBeat: