Techmeme: Facebook Relaunches Atlas Ad Platform With Cross-Device Targeting And Offline Sales Tracking (Anthony Ha/TechCrunch)

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September 29, 2014, 9:55 AM

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Peter Kafka / Re/code:

Facebook Will Use Facebook Data to Sell Ads on Sites That Aren't Facebook — Investors and analysts spent years clamoring for Facebook to start up an ad network, and earlier this year it obliged them. — And now Facebook is rolling out another one. — Caveat — this isn't an ad network in a formal sense.

More: New York Times, Engadget, Gizmodo, Bloomberg, Shelly Palmer and CNET

Anthony Ha / TechCrunch:

Facebook Relaunches Atlas Ad Platform With Cross-Device Targeting And Offline Sales Tracking — As Advertising Week kicks off in New York City, Facebook is announcing a new version of its Atlas ad platform, which it says represents the next step in tracking ad effectiveness across devices.

More: Atlas Solutions, Marketing Land, Search Engine Land, Fortune, Inquirer, ZDNet, TIME, WebProNews, Marketing Land, VatorNews, stratechery and memeburn

Tweets: @sfiegerman, @pkafka, @pkafka and @pkafka

Ryan Vlastelica / Reuters:

Instagram reportedly blocked in China amid Hong Kong protests — (Reuters) - Instagram, the popular photo-sharing service owned by Facebook Inc (FB.O), has been blocked in China, according to numerous reports, including from Hong Kong-based reporters with the New York Times.

More: The Verge, Washington Post, BBC, Engadget, Mashable, Wall Street Journal, Digital Trends, Business Insider, Gizmodo, VentureBreak, memeburn, CNET, ZDNet, NBC News and Vox. See also Mediagazer

Josh Horwitz / Tech in Asia:

Mobile messaging app FireChat flares up in Hong Kong amid Occupy Central protests — Last night marked a historic moment in Hong Kong as peaceful demonstrators fell subject to police aggression. Under the banner of Occupy Central, tens of thousands of locals (organizers say 60,000 …

More: New York Times and Wall Street Journal

AppleInsider:

European Commission seeking retroactive tax windfall from Apple Inc subsidiary in Ireland — The European Commission is expected to release a report this week alleging that Ireland provided illegal “state aid” to Apple when it set tax rates for the company in 1991 and 2007 …

Kyle Russell / TechCrunch:

Shyp Launches In New York City, And Miami Is Next — On-demand shipping startup Shyp is now officially expanding beyond San Francisco, launching its service in New York City after just a few weeks in private beta. In addition, the company is today announcing that its service will land in Miami …

More: VentureBeat

Kim Masters / Hollywood Reporter:

Japan's SoftBank reportedly in talks to acquire DreamWorks Animation in a deal valued at $3.4B — Source: DreamWorks Animation in Sale Talks With Japan's SoftBank (Exclusive) — The company, which has seen up-and-down box office numbers of late, would be valued at $3.4 billion, a source tells THR

More: Fortune, TechSpot, SlashGear, Reuters, Electronista, Bloomberg, CNET, Wall Street Journal, Wall Street Journal, USA Today, VentureBeat, The Verge, Engadget and PC World. See also Mediagazer

Keiko Morris / Wall Street Journal:

Microsoft to Open Fifth Avenue Store — Flagship Store to Take Over Fendi Space — Microsoft Corp.'s first Manhattan flagship store is coming to Fifth Avenue. — The software company confirmed that it will be setting up shop at 677 Fifth Ave. as it continues to expand its retail presence …

More: The Official Microsoft Blog, The Next Web, VentureBeat, 9to5Mac, Digital Trends, CNET, Business Insider, Neowin, iPhone, Electronista, Gizmodo, The Verge, Geeky Gadgets and Windows Phone Central

Edward Wyatt / New York Times:

With Perspective From Both Sides of His Desk, F.C.C. Chairman Ponders Net Neutrality — WASHINGTON — As a lobbyist for the cable and wireless industries, Tom Wheeler played a role in shaping almost every major telecommunications policy and innovation over the last three decades.

Economist:

Schmidt's “How Google Works” encourages managers to think big, fail fast, rely on data, but these principles may not apply to the average company — Don't be modest — AS A service, Google has become indispensable to people's interactions online.

More: New York Times and Wall Street Journal. Tweets: @dkroy and @orbooks

Juli Clover / MacRumors:

Google Chairman Eric Schmidt: Competition Between Apple and Google is More Brutal Than Ever

More: Bloomberg, Telegraph, Business Insider, Financial Times, Guardian, BGR, ZDNet, Cult of Mac, Tech Times and AppleInsider

Tweets: @dujkan and @amir

David Meyer / Gigaom:

Uber tries to get German cab drivers on board with UberTaxi launch — After courts in Hamburg and Berlin upheld bans on Uber's services, the company announced the opening of its traditional-taxi-friendly UberTaxi service in those cities. — Uber has introduced its UberTaxi service in Berlin and Hamburg …

More: VentureBeat

Jonathan Vanian / Gigaom:

Oracle launches upgraded cloud platform with database and Java available as a service — Oracle detailed on Sunday evening its upgraded cloud suite that includes the ability for customers to use its flagship database in the cloud as well as on-premise. Executive chairman and CTO Larry Ellison talked …

More: Fortune, Wall Street Journal, ZDNet, Bloomberg and Re/code. Tweets: @oracle

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