Techmeme
March 3, 2014, 12:45 PM

Top News

Stuart Dredge / Guardian:
Apple CarPlay in-car initiative debuts with Ferrari, Mercedes-Benz and Volvo  —  iOS in the Car rebranded with Siri, Maps and third-party music apps all included  —  Apple has a number of automotive partners for CarPlay.  —  Apple has rebranded its iOS in the Car initiative as CarPlay …
Tom Warren / The Verge:
This is Cortana, Microsoft's answer to Siri  —  Microsoft's upcoming Windows Phone 8.1 update will include Cortana, a personal digital assistant designed to rival Siri and Google Now.  Sources familiar with Microsoft's plans have revealed to The Verge how Cortana looks and operates …
Danny Sullivan / Marketing Land:
Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone  —  Samsung's a big sponsor of the Oscars, to the degree that it even had this year's host Ellen DeGeneres doing a record-breaking star-studded selfie with a Galaxy phone.  But behind the scenes, there's an iPhone being used.
Devindra Hardawar / VentureBeat:
Ellen's Oscars selfie now the most retweeted post ever — a huge win for Samsung  —  Sorry, President Obama — the Internet likes Ellen a lot more.  —  During the Samsung-sponsored Academy Awards tonight, host Ellen Degeneres wrangled celebrities from the audience to tweet an awkward selfie …
Eva Dou / Wall Street Journal:
Apple Hiring Engineers in Asia to Speed Product Launches  —  Tech Company Wooing Workers From HTC, Other Rivals  —  TAIPEI— Apple Inc. is hiring hundreds of new engineers and supply-chain managers in China and Taiwan as it attempts to speed up product development and launch a wider range of devices.
Tom Warren / The Verge:
Microsoft wants Xbox Live to power Android and iOS games  —  Xbox Live is primarily used in Microsoft's consoles and Windows or Windows Phone games for achievements, friend lists, and game matchmaking.  While Microsoft has experimented with achievements on iOS and Android recently …
Kara Swisher / Re/code:
Exclusive: Top Execs Bates and Reller to Depart, as Musical Chairs Begins at Microsoft  —  Two direct reports to new Microsoft CEO Satya Nadella — EVP of business development and evangelism Tony Bates and EVP of marketing Tami Reller — are leaving the company, according to numerous sources close to the situation.
Mat Smith / Engadget:
Samsung Galaxy S5 comes with premium app subscriptions worth over $500  —  After powering the world's most retweeted tweet, Samsung has also revealed a suite of app-based upgrades that future GS5 owners will receive, free, alongside their new smartphone.  While Evernote and Linkedin's premium services …
Sean Gallagher / Ars Technica:
MtGox code posted by hackers as company files for bankruptcy protection  —  Cross Office Shibuya Medio, the office building in Tokyo that is home to MtGox and Mark Karpeles' other companies.  —  Tokyo Apartments  —  As MtGox CEO Mark Karpeles and his lawyers officially filed …

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Microsoft:
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Intel:
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