Techmeme: Twitter's Super Bowl Goal: More Ad Credibility (Wall Street Journal)

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February 1, 2014, 10:20 PM

Top News

Mark Gurman / 9to5Mac:

“Healthbook” app managing fitness and health data may come preinstalled with iOS 8, integrate with iWatch — iWatch + iOS 8: Apple sets out to redefine mobile health, fitness tracking — Apple has its sights set on another industry ripe for reinvention: the mobile healthcare and fitness world.

NYT Bits:

Apple Executives Met With F.D.A. to Discuss Mobile Medical Applications — Apple has signaled strong interest in health-monitoring technology, which could wind up in a widely anticipated smartwatch. — A group of senior Apple executives met with directors at the United States Food …

More: Ars Technica, T3 News, iPhone Hacks, iMore, AppleInsider, Re/code, iPhone in Canada Blog, The Verge, blogs.ft.com, Apple Bitch, Business Insider and iDownloadBlog.com. Tweets: @tim

Mike Isaac / Re/code:

New iPhone app “Secret” lets you share confessions anonymously with your network of friends — With New Anonymous Social App Secret, the Merit Is in the Message — What if you could share anything you wanted to, with little worry of repercussion?

More: ParisLemon and Daily Dot. Tweets: @fromedome, @dannysullivan, @chrysb, @johnmaeda and @alexisohanian

Kevin Roose / New York Magazine:

Inside the world of popular anonymous secret-sharing app Whisper — Inside the Angsty, Affirming World of Whisper — At my high school, most real online communication happened between private blogs. Between classes, my friends and I set up password-protected Livejournals …

More: Business Insider. Tweets: @samir, @hamburger, @jrick, @nategoldman and @jennydeluxe

Brian X. Chen / NYT Bits:

AT&T's new family plan: two lines sharing 10GB for $130 a month, $15 per additional line — AT&T Sweetens Offer for Family Plans — AT&T, the second largest American phone carrier, on Saturday said it would offer a cheaper phone plan for families with multiple devices.

More: AT&T, Engadget, PC Magazine, Ars Technica, 9to5Google, Droid Life, Re/code, iDownloadBlog.com, The Verge, AndroidHeadlines.com, Reuters, Gigaom, Android Central and TechSpot

Nick Wingfield / New York Times:

NFL deploys iBeacons at MetLife Stadium and Times Square to send ads and alerts to fans for Super Bowl — Another Super Bowl Ad Fest, This Time on the Cellphone — Want to see the Vince Lombardi Trophy that goes to the Super Bowl winner? Take a left in 15 feet. Looking to buy some Super Bowl merchandise?

More: Internet2Go, The Verge, Digital Trends, Gotta Be Mobile, AppleInsider, Business Insider, iClarified, App Advice, iDownloadBlog.com and iPhone Hacks

Jordan Golson / MacRumors:

Major League Baseball Rolling Out Thousands of iBeacons for Opening Day

More: PadGadget, Gotta Be Mobile, TechnologyTell, The Verge, Electronista, iMore, App Advice, iLounge and iDownloadBlog.com

Wall Street Journal:

Twitter's Super Bowl Goal: More Ad Credibility — Company Works to Persuade Marketers That There Are Smarter Ways to Tweet — On Super Bowl Sunday, Twitter will again serve as a grand stage for advertisers to promote brands to millions of people captivated by gameplay, half-time shows and slick commercials.

More: Marketing Land, Search Engine Land, Inc.com and Speakeasy

Reuters:

Facebook looks to nab Twitter's ‘second screen’ crown in Super Bowl

More: SiliconBeat, Forbes and GeekWire

Nikhil Basu Trivedi / Medium:

Series A bifurcation: startups with momentum can raise $10-25M, those without raise much less — What's up with the Series A? — On the one hand, $10-25M rounds; on the other, a “Crunch” — A couple months ago, I was chatting with a first-time entrepreneur who had recently raised …

Tweets: @alex, @pmarca, @pmarca, @pmarca, @pmarca, @pmarca, @tolles, @jeff, @nbt and @cdixon

Re/code:

Mockup by commerce site Fancy for Twitter shows ability to make purchases from tweets — Is This What Twitter Commerce Will Look Like? — Twitter is getting serious about commerce on its service. So much so, that it looks as if soon you'll be able to buy goods for sale directly from a tweet.

More: Digital Trends, T3 News, Digits, The Next Web, Engadget, CNET, Marketing Land, MobileSyrup.com and ReadWrite

Tweets: @howardlindzon and @mikeisaac

Chris Davies / SlashGear:

Pebble appstore to debut Monday February 3rd — Pebble will launch its appstore on Monday, January 3rd, the smartwatch company has announced today. The download store, which we tried in beta with the new Pebble Steel, will go live at 10AM PT, and give Pebble's growing developer community …

More: Electronista, PhoneDog.com, Geeky Gadgets, iPhone in Canada Blog, Engadget and App Advice

Sarah Perez / TechCrunch:

Flipboard Mimics Magazines Further With A Shift To Structured Content, Revamped “Cover Stories” — Social magazine Flipboard is rethinking how it organizes content for readers. Today the company is revamping “Cover Stories,” the section within Flipboard that highlights the best and most popular content from across your subscriptions.

More: Good E-Reader, Holtz Communications … and Tubefilter

Om Malik / Gigaom:

The Gigaom Interview: A chat with Microsoft's Satya Nadella from before he was the (likely) next CEO — Back in October 2013, I sat down with Satya Nadella, Microsoft's cloud chief, and we ended up talking about Microsoft and its competition, the role of the company in modern technology landscape …

More: Pocket-lint, SmoothSpan Blog, Search Engine Land, Wall Street Journal and SlashGear

Tweets: @daniel_rubino, @emilychangtv, @pkedrosky and @loic

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