Techmeme
November 2, 2013, 12:40 AM

Top News

Jordan Kahn / 9to5Mac:
Confirmed: Apple & Best Buy will price match Walmart's $479 iPad Air deal in stores (Staples too)  —  As it has been known to do for recent Apple product launches, Walmart announced last week that it would be offering a $20 discount on Apple's new entry-level 16GB iPad Air starting as soon as the device launches tomorrow on November 1.
Josh Lowensohn / CNET:
iPad Air tracker shows availability at up to 20 stores  —  On the hunt for Apple's new tablet today or in the near future?  There are still plenty of models available both online and in stores, but it might not stay that way for long.  —  Click to enlarge.  —  (Credit: CNET)
Ron Amadeo / Ars Technica:
Google just pulled a “Facebook Home”: KitKat's primary interface is Google Search  —  One of the headline features of Android 4.4 is a revamped home screen and app launcher.  The icons are bigger, there is more transparency, and the app drawer makes better use of the screen real estate.
Kellex / Droid Life:
Jennifer Van Grove / CNET:
The preview is over: Instagram ads are here  —  Instagram will start running its first official advertisements Friday with a sponsored photo coming courtesy of fashion brand Michael Kors, the Facebook-owned company told CNET.  —  The ad, which features a watch from the brand's Timeless collection …
iFixit:
iPad Air Teardown  —  It's All Hallows' Eve, the ghosts are out, and there's a spooky chill in the—nope, that's just Apple's latest ghoul, the iPad Air.  Time to gut our new toy and carve it into a bone-chilling Apple-lantern.  While our cobbers down under don't celebrate Halloween quite like we do …
Jordan Kahn / 9to5Mac:
Boost Mobile to offer iPhone 5s & 5c for $100 off starting at $549/$449  —  Boost Mobile, a prepaid subsidiary of Sprint, today announced pricing for its upcoming iPhone 5s and iPhone 5c launch next week.  While the carrier previously announced that the device would arrive on Nov. 8 …
Matt McGee / Search Engine Land:
Bing, Twitter Renew Deal To Include Tweets In Search Results  —  Bing has announced a renewal of its long-standing deal with Twitter to include tweets in Bing's search results.  —  The Bing-Twitter partnership began in 2009 and was renewed in 2011.  —  Tweets are primarily available …
John Cook / GeekWire:
Zulily sets IPO price range at $16 to $18 per share  —  Zulily said today in a SEC filing that it plans to trade on the Nasdaq stock market under the ticker symbol ZU, pricing shares in the $16 to $18 range.  —  The daily deal site, said it will offer 6.3 million shares of class A common stock …
More: Digits and AllThingsDTweets: @danprimack
CBS San Francisco:
Google's Secret Revealed: Barge To Offer High-End Showrooms, Party Deck  —  SAN FRANCISCO (KPIX 5) - Google's mysterious floating barge on San Francisco Bay will feature luxury showrooms and a party deck for the tech giant to market Google Glass and other gadgets to invitation-only clients, multiple sources told KPIX 5.
Ryan Lawler / TechCrunch:
PLAiR 2 Launches To Take On Chromecast With Netflix, Hulu Plus, Spotify, And Pandora Apps For $49  —  What do you do when your startup launches a product in a nascent category and then a behemoth like Google enters the space and validates it?  And eats your lunch in the process?
More: Gigaom, CNET and Engadget

Sponsor Posts

Microsoft:
Kinect SDK 2.0 and new adapter kit now available  —  Read more from Technical Fellow Alex Kipman about the next chapter for Kinect.
Zoho:
Ringio helps sales teams close more deals by bringing Click To Call to Zoho CRM  —  This is a guest post by Sam Aparicio, CEO of Ringio.  —  Today we are announcing a new integration with Zoho that brings Ringio's Click To Call …
Exitround:
Lessons learned: Justin Kan & Josh Felser discuss how to build and sell a company for hundreds of millions  —  Exitround recently held an event with speakers Justin Kan and Josh Felser at 500 Startups in San Francisco.
AdExchanger:
Adelphic And Affiperf: No Cookie Targeting?  No Problem  —  Brand marketers might not be diving into mobile video advertising, yet, but they're certainly wading in.  That caution is well-founded since measurement …
 

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Philip Elmer-DeWitt / Fortune: