Techmeme
October 23, 2012, 7:25 PM

Top News

Apple:
Apple Introduces iPad mini  —  Apple® today introduced iPad® mini, a completely new iPad design that is 23 percent thinner and 53 percent lighter than the third generation iPad.  The new iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras …
Vlad Savov / The Verge:
Apple announces the 7.9-inch iPad for $329, shipping November 2nd  —  The iPad mini has just been revealed by Apple at its special event in San Jose.  Up on stage, Phil Schiller explains that this “isn't just a shrunken-down iPad, it's an entirely new design.”
Joshua Topolsky / The Verge:
Apple iPad mini hands-on  —  Here it is, Apple's new iPad mini.  As you can see, it's certainly smaller than the regular iPad, although at 7.9 inches it's not as small as you'd expect — compared to the Nexus 7, it's noticeably larger.  That said, it's still an incredibly thin and light design.
Sean Buckley / Engadget:
The iPad mini vs. the competition: fight!  —  The traditional trail of inventory listings, leaked casings and internal components have teased us enough: it's finally time to get down to the nitty gritty specs, and see how Apple's latest (and daintiest) iPad shapes up to the competition.
Facebook:
Facebook Reports Third Quarter 2012 Results  —  Facebook, Inc. (NASDAQ: FB) today reported financial results for the third quarter, which ended September 30, 2012.  —  “As proud as I am that a billion people use Facebook each month, I'm also really happy that over 600 million people now share …
Josh Constine / TechCrunch:
It's Making The Shift: 14% Of Facebook's Q3 Ad Revenue Came From Mobile  —  Facebook answered the big question of whether it's transitioning to become a mobile ad company by noting in today's earnings report that 14% of total ad revenue from Q3 2012 came from mobile — about $150 million.
Apple:
All-New iMac Features Stunning Design, Brilliant Display & Faster Performance  —  Apple® today unveiled a completely new iMac® with a stunning design, brilliant display with reduced reflection, and faster processors.  * With third generation Intel quad-core processors …
Josh Constine / TechCrunch:
Zynga Just Shut Down Boston Office, Laid Off 100+ Employees From The Ville And Bingo Teams In Austin  —  Possibly trying to hide the grim news by announcing it during Apple's event, we've just independently confirmed that Zynga has shut down its Boston office and laid off 2/3s of the employees …
Kim-Mai Cutler / TechCrunch:
Zynga CEO Mark Pincus Confirms Layoffs: 5% of Workforce, Potential Closures For U.K., Japan Offices  —  Zynga confirmed that it started laying off U.S.-based employees ahead of what is expected to be a weak third-quarter earnings report.  In all, 5 percent of the company's full-time workforce is being let go.
Dante D'Orazio / The Verge:
Ryan Lawler / TechCrunch:
Netflix Subscriber Additions Disappoint, Reports Q3 Revenue Of $905M And Earnings Of $0.13  —  Netflix's third-quarter 2012 earnings report just came out, with revenue reaching $905 million for the quarter, up from $822 million last year.  It's also in line with Wall Street's consensus forecast of $904 million.
Michael Arrington / TechCrunch:
Paid Blogger  —  Hey.  —  My name is Michael Arrington.  For newer readers who don't know, I founded TechCrunch back in 2005.  —  Last year I was fired and began writing on Uncrunched.  —  Today AOL unfired me.  —  I am a venture capitalist and have all sorts of conflicts of interest.
Brandon LeBlanc / The Windows Blog:
Windows 8 Advertising Campaign Goes Global  —  As we enter the final countdown to the global launch of Windows 8, today marks the global unveiling of the Windows 8 advertising campaign going live in 42 countries.  With the reimagining of the Windows product experience—marketing is breaking from the past as well.
Jack Purcher / Patently Apple:
Apple Wins New iPhone 3D Modeling App, Apple TV, iChat, iPhone 5 LTE Patents & Much More  —  The US Patent and Trademark Office officially published an incredible series of 34 granted patents for Apple Inc. today.  Today's report mainly focuses on three Apple patents.

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