Techmeme
March 11, 2012, 6:00 AM

Top News

Zee / The Next Web:
Well that's that.  Gowalla shuts down.  —  Three months after the acquisition of Gowalla by Facebook, the company has officially closed it doors.  The screenshot below can be found on the location startup turned travel guide's homepage.  —  The termination is a timely one.
Farhad Manjoo / PandoDaily:
Amazon's brilliant plan to pay you crazy money for your iPad 2  —  It's been three days since Tim Cook unveiled the new iPad, but you're still stuck with your trusty old iPad 2.  You're keen to get rid of it so you can buy the new one, but you forgot to log in to one of those buy-back sites before Wednesday's launch.
Kim-Mai Cutler / TechCrunch:
Eric Chu Steps Away From Overseeing Android's App Store, Jamie Rosenberg Expands Role  —  There was more than meets the eye with this week's rebranding of Android Market as Google Play.  —  Accompanying the new name and look is a shift in how the store is being managed.
Mike Isaac / Wired:
With Schemer, Google Plots to Bolster Its Social Efforts  —  AUSTIN, Texas — Google's official party line is “Don't be evil.”  Scheming while twirling a nefarious handlebar mustache, however, seems to be a different story.  —  The data giant isn't going all Snidely Whiplash on us.
Stephanie Strom / New York Times:
YouTube Finds a Way Off Schools' Banned List  —  Educators are giving YouTube — long dismissed as a storehouse of whimsical, time-wasting and occasionally distasteful videos — another look.  As Google, YouTube's parent company, fine-tunes a portal that lets schools limit students' access …
Liz Gannes / AllThingsD:
Loopt's Sam Altman on Why He Sold to Green Dot for $43.4M  —  Mobile location start-up Loopt will be acquired by the banking company Green Dot, best-known for its prepaid cards.  —  The deal is worth $43.4 million in cash, though that includes $9.8 million set aside in retention payments for key Loopt employees.
Robert McMillan / Wired:
After Megaupload Bust, Putlocker and RapidShare Pick Up Slack  —  The Feds shut down Megaupload two months ago, but browser-based filesharing hasn't slowed down.  It has just moved to other websites.  Before the takedown, Megaupload was the most popular web-based filesharing service — by far.

Sponsor Posts

Microsoft:
Microsoft's machine learning accelerator kicks off batch 3  —  Meet 10 innovative startups transforming the future with machine learning technologies.
iQ by Intel:
LARPing for Social Good: The Power of Live Action Role Play  —  Fantasy entertainment once considered only for children has evolved into a social tool for diversity.  LARPing inspires empathy and understanding for gender identity and oppression issues.
Zoho:
Essential funnels to analyze your sales and marketing data  —  In our previous posts on sales analytics (Sales Pipeline Optimization through Stage History Analysis & The Essential Sales Analytics Reports …
Worldpay:
Converting free-to-paid  —  Through a survey of 7000 digital consumers globally, find out what prompts free users to convert to paying customers.
Igloo:
How one company increased corporate news consumption by 1400% with Igloo  —  An interview with Ethan Deas, community manager at in-home senior care service provider, Home Instead.
 

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Mark Gurman / 9to5Mac: