Techmeme: The New York Times is hiring 12 techies and a social media whiz (Paul Boutin/VentureBeat)

8:00 AM ET, March 8, 2010

Top Items:

Apple Airs First iPad Commercial During Oscars, Steve Jobs at Event [Ad Video Posted] — Apple just aired their first iPad commercial during the 82nd Annual Academy Awards. A description of the ad by Doju: — The commercial was just on, depicted a person using the iPad on their lap …

Ken Fisher / Ars Technica:

Why Ad Blocking is devastating to the sites you love — Did you know that blocking ads truly hurts the websites you visit? We recently learned that many of our readers did not know this, so I'm going to explain why. — There is an oft-stated misconception that if a user never clicks on ads …

Discussion: p2pnet, @vanelsas, the Econsultancy blog, HotHardware.com News, Ryan Stewart, Daring Fireball, The Loop, Geek News Central, John Battelle's Searchblog and Rob Sayre's Mozilla Blog, Thanks:arjo

Mark Sweney / Guardian:

Microsoft ‘takes on Goliath’ with Bing ads mocking Google — Microsoft's ‘Bing and decide’ campaign, starting on television this week, attacks ‘information overload’ of rival's results — Microsoft is to launch a multimillion-pound TV ad campaign for its search engine Bing …

Discussion: The Next Web and Search Engine Journal

Claire Cain Miller / New York Times:

How Pandora Slipped Past the Junkyard — OAKLAND, Calif. — Tim Westergren recently sat in a Las Vegas penthouse suite, a glass of red wine in one hand and a truffle-infused Kobe beef burger in the other, courtesy of the investment bankers who were throwing a party to court him.

Discussion: Gizmodo

Paul Boutin / VentureBeat:

The New York Times is hiring 12 techies and a social media whiz — While pundits climb over each other to predict the death of The New York Times Company, the NYT is looking to hire at least a dozen full-time software engineers and Web designers, plus one social media marketing manager.

Jason Kincaid / TechCrunch:

Apple's New Stance On ‘Cookie Cutter’ Apps: Add More Features Or Perish — In the wake of Apple's sudden decision to remove nearly all “sexy” applications from the App Store, we've been hearing that the company is also clamping down on so-called “cookie-cutter” applications …

Discussion: TiPb

Peter Kafka / MediaMemo:

An Apple App Star Explains Why He Won't Work With Android — Smule's Jeff Smith is one of the app revolution's success stories. His start-up has generated some of the biggest hits at Apple's iTunes app store, from novelty items like Sonic Lighter to more ambitious stuff like Leaf trombone.

Thanks:atul

Darren Murph / Engadget:

NewEgg sells 300 counterfeit Core i7-920 CPUs, KIRFers pump their fists — Oops. Over the weekend, it seems as if 300 or so unlucky individuals were shipped a counterfeit processor from the normally reliable warehouses at NewEgg, and Hard| OCP has the images (and video) to prove it.

Discussion: PC World, HotHardware.com News, [H]ardOCP News/Article Feed and Tech Eye

Gregg Keizer / Computerworld:

Energizer Bunny's software infects PCs — USB battery recharger status software contains Trojan, says US-CERT — Computerworld - The Energizer Bunny infects PCs with backdoor malware, the Department of Homeland Security's US-CERT said Friday. — According to researchers at US-CERT …

Discussion: The Register, Hardware 2.0 and Techie Buzz

Dave Rosenberg / Software, Interrupted:

Has business press lost touch with the tech industry? — A new report by ITDatabase that examines tech coverage over the last six months from eight top business news publications raises some questions, in particular: Does the business press factor companies' revenue and profits into their tech editorial agenda?

Brian Crecente / Kotaku:

The First Ever Gloriously Big, Gloriously Detailed Shots of an iPad Game — There has been much talk about gaming on the iPad, but not a whole lot of delivery. — In fact, I can only think of one game that I know of that will be made specifically for the iPad: Trism Spinoff.

Thanks:mrinaldesai

Logan Westbrook / The Escapist:

Ubisoft DRM Authentication Servers Go Down — Ubisoft's new DRM scheme is already causing problems, as the servers required to authenticate games went down today. — When Ubisoft announced its new DRM system, that required PC gamers to be connected to the Ubisoft servers at all times while playing …

Discussion: Joystiq, CrunchGear, Boing Boing, TeleRead and Maximum PC

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