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August 11, 2015, 12:20 PM

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Larry Page / Google:
Google creates holding company called Alphabet with Larry Page as CEO; Sundar Pichai now CEO of Google, other subsidiaries will have own CEOs  —  Google Announces Plans for New Operating Structure  —  G is for Google.  —  As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company.
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Farhad Manjoo / New York Times:
Giving Google Room to Dream Big Beyond Search  —  MOUNTAIN VIEW, Calif. — Shortly after its founding, Google posted a document on its site called “Ten things we know to be true,” an effort to distill its unusual corporate culture into a succinct list of prescriptions — the 10 commandments of Googliness.
Harry McCracken / Fast Company:
The Invention Of Alphabet Is The Ultimate Larry Page Move  —  When a coworker shared the news that Google was creating a new holding company called Alphabet and splitting off all its non-core activities from the Google brand, I reacted in the only rational way: I wondered for a nanosecond if it was a wonderfully wacky hoax.
Danny Sullivan / Marketing Land:
Alphabet holds Calico, Fiber, Google, Google Ventures, Google Capital, Google X, Life Sciences, Nest; Google contains YouTube, Android, search, ads, maps, apps  —  Google Absorbed Into New “Alphabet” Conglomerate Run By Larry Page & Sergey Brin  —  Google's been acquired.
Jordan Novet / VentureBeat:
Source: StumbleUpon to lay off about 70 of its 100 employees this week after failing to raise new round  —  StumbleUpon lays off dozens after failing to raise new round, source says  —  Content discovery company StumbleUpon was unable to secure additional venture capital funding …
Mark Gurman / 9to5Mac:
Sources explain how Force Touch on iPhone 6S will be different from Watch or MacBook, and they say it will work with the upcoming 12.9" iPad stylus  —  Force Touch on iPhone 6S revealed: expect shortcuts, faster actions across iOS  —  While Force Touch on the Apple Watch allowed Apple …
Zac Hall / 9to5Mac:
Eriq Gardner / Hollywood Reporter:
Google, Yahoo, Facebook, Twitter, and Tumblr ask to file amicus brief in movie studio suit against MovieTube, which seeks broad site-blocking SOPA-like power  —  Tech Giants to Hollywood: Stop Trying to Resurrect SOPA  —  Google, Yahoo, Facebook, Twitter and Tumblr file a brief with the MPAA …
Brett Howse / AnandTech:
Lenovo announces laptops with new mobile Xeon processors starting at $1599, available Q4 2015  —  Lenovo Launches New P50 And P70 Mobile Workstations With First Mobile Xeon Chips  —  Today at the SIGGRAPH 2015 Conference and Exhibition, Lenovo unveiled some new mobile workstations.
Josh Constine / TechCrunch:
Facebook Brings Auto-Play Video Ads To Apps In Its Mobile Ad Network  —  Facebook's making a killing with its native, in-feed, auto-play video ads, and now it's going to let other developers earn money off them too.  Today Facebook announced that its opening up its own best performing ad units …
Dan Primack / Fortune:
Carlyle buys data storage biz Veritas from Symantec for $8 billion  —  Private equity firm The Carlyle Group CG announced this morning that it is acquiring data storage and server management business Veritas from Symantec Corp. SYMC for $8 billion.  Helping to finance the deal will be GIC …
Victoria Vzyatysheva / Tech.eu:
Catching up with Viber CMO Mark Hardy; 600 million users, 300 employees and one acquisition later  —  Tech.eu's Victoria Vzyatysheva recently caught up with Mark Hardy, the chief marketing officer of Viber, a popular messaging, calling and now gaming app.  Check out her Q&A with the executive below:
More: TechCrunch

Sponsor Posts

Microsoft:
Making gaming accessible to all  —  Read the story behind the new Xbox Adaptive Controller, which will make gaming accessible to people with a broad range of disabilities.
eero:
CNET: eero Labs introduces a new innovation playground for networks.  —  eero is introducing eero Labs to give its customers a chance to try out new features on its mesh Wi-Fi system before they go mainstream.
IBM:
Multi-platinum music producer collaborates with AI and APIs  —  See how IBM partnered with Spotify to help Alex da Kid find the perfect match for his upcoming single.
Zoho:
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How Google Plans To Use AI To Reinvent The $3 Trillion US Healthcare Industry  —  In this report we explore Google's many healthcare initiatives and areas of potential future expansion.

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