Techmeme
March 16, 2015, 7:50 PM

Top News

Mark Gurman / 9to5Mac:
Apple will offer Android switchers gift cards to trade-in rival smartphones for iPhones  —  Apple is preparing to launch another program to boost iPhone sales in its stores, a stated goal of CEO Tim Cook.  —  According to sources, Apple will soon introduce a new recycling and trade-in program …
Facebook:
Explaining Our Community Standards and Approach to Government Requests  —  By Monika Bickert, Head of Global Policy Management, and Chris Sonderby, Deputy General Counsel  —  Every day, people around the world use Facebook to connect with family and friends, share information and express themselves.
Pew Internet:
Pew survey examines changes in American attitudes about online privacy post-Snowden  —  Americans' Privacy Strategies Post-Snowden  —  It has been nearly two years since the first disclosures of government surveillance programs by former National Security Agency contractor Edward Snowden …
Douglas MacMillan / Wall Street Journal:
Uber CFO Brent Callinicos Steps Down, Memo Says  —  To stay on as adviser to company  —  Brent Callinicos is stepping down as Uber Technologies Inc.'s chief financial officer after helping spearhead the car-hailing service's fastest years of growth.  —  Uber Chief Executive Travis Kalanick shared …
Todd Spangler / Variety:
Cablevision to Offer HBO Now to Broadband-Only Customers  —  Cablevision Systems is the first pay-TV provider to agree to offer HBO's standalone Internet-streaming service — without having to also buy a TV package.  —  Pricing for HBO Now as purchased through Cablevision's Optimum service was not announced.
Tom Warren / The Verge:
Microsoft launches Office 2016 preview for IT pros and developers, Skype for Business preview to replace Lync  —  Microsoft launches Office 2016 and Skype for Business previews  —  A leaked version of Office 2016 gave us an early look at a new colorful theme early today …
Martin Bryant / The Next Web:
Google is working on an open API to allow any app integrate with Google Now  —  A Google Now open API is in the works... and support for theme park ride queue times  —  Google Now will one day be able to work with information from all of the apps you use.
Amir Efrati / The Information:
Facebook to announce ad performance measurement tool on its own and third party apps next week  —  Mobile Ad World Braces for Facebook's Move Into Measurement  —  Facebook next week is expected to announce a tool to help mobile app developers measure whether an ad caused people to download an app …
Jordan Pearson / Motherboard:
‘Sirius’ Is the Google-Backed Open Source Siri  —  Sirius, a Google-funded open source program similar to Apple's Siri or Google's Google Now voice recognition application, could finally democratize the virtual assistant.  —  RIght now, virtual assistants are a game for the big kids of the tech world …

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