Techmeme: Case study: Twitter sends less than 2% of tweet impressions back to a linked website (Derek Thompson/The Atlantic Online)

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February 17, 2015, 5:10 PM

Top News

Lorraine Luk / Wall Street Journal:

Apple Orders More Than 5 Million Watches for Initial Run — Apple has asked its suppliers in Asia to make a combined five to six million units of its three Apple Watch models during the first quarter ahead of the product's release in April, according to people familiar with the matter.

Mike Beasley / 9to5Mac:

WSJ: Apple struggled to find purpose for Apple Watch after many planned health features were cut

Kirk Koenigsbauer / Office Blogs:

Office mobile and web apps now support more third-party cloud storage services, including iCloud and Box — New cloud storage integration for Office — Today's post was written by Kirk Koenigsbauer, corporate vice president for the Office team. — We want Office to be the preferred …

Bloomberg Business:

Source: Snapchat is in advanced discussions on a new funding round valuing the company between $16B and $19B — Snapchat Said to Seek Up to $19 Billion Value in Funding Round — Don't Miss Out — by Elizabeth WollmanLeslie PickerSarah Frier — (Bloomberg) — Snapchat Inc. is seeking …

More: Business Insider, Mashable and Seeking Alpha. Tweets: @joshconstine

Amy Zima / The Twitter Blog:

Twitter launches TweetDeck Teams, allowing groups to share accounts without sharing passwords; update rolls out today on web, Chrome, and Windows — Introducing TweetDeck Teams — Introducing TweetDeck Teams, a simple way to share access to your Twitter accounts without sharing passwords.

More: PC World, Marketing Land, Engadget, TechCrunch, The Next Web, VentureBeat, TechSpot and Mashable. Tweets: @jamesbroadhead

Ingrid Lunden / TechCrunch:

Sparrow Flies Away, As Google Finally Pulls iOS And Mac Email Apps From Apple's Stores — As Google sharpens the focus on its new Inbox email app, the company has quietly made another move on the email front: it appears to have pulled the Sparrow iOS and Mac apps from their respective Apple App Stores.

More: App Advice, TechnoBuffalo, Cult of Mac, SlashGear, 9to5Google, MacRumors and iDownloadBlog.com

Brad Smith / Microsoft on the Issues:

Microsoft announces its cloud services are compliant with ISO 27018, a new international standard for privacy — Microsoft adopts first international cloud privacy standard — Today marks a major milestone, as Microsoft is the first major cloud provider to adopt the world's first international standard for cloud privacy.

Eriq Gardner / Hollywood Reporter:

BlackBerry claims Ryan Seacrest's Typo 2 keyboard infringes patents and trade dress in another lawsuit — BlackBerry Dials Up Second Lawsuit Against Ryan Seacrest's Typo (Exclusive) — The smartphone maker says the Typo 2 product infringes its patents and trade dress.

More: Re/code, The Verge, MacRumors, Digital Trends, AppleInsider, Reuters, Consumerist, Billboard, 9to5Mac, CrackBerry.com, PhoneDog.com and Electronista

Federico Viticci / MacStories:

Dropbox for iOS Gets Action Extension to Save Files from Share Sheets — Dropbox updated its official iOS client earlier today, adding the ability to save files to your account from any app using the iOS 8 share sheet. — Version 3.7 of Dropbox, available now on the App Store …

More: 9to5Mac, The Next Web, BGR, iMore, iPhone in Canada Blog, Cult of Mac, Redmond Pie and iDownloadBlog.com

Derrick Harris / Gigaom:

EMC's Pivotal open sources big data tech, joins newly formed Hadoop-focused Open Data Platform with Hortonworks, IBM, GE, Verizon, Infosys, others — Pivotal open sources its Hadoop and Greenplum tech, and then some — Pivotal CEO Paul Maritz at Structure Data 2014. Credit: Pivotal CEO Paul Maritz / Jakub Mosur

More: Re/code, TechCrunch, Cloudera, Computerworld, InfoWorld, ZDNet, The Register, New York Times and VentureBeat. Tweets: @cloud_opinion

Derek Thompson / The Atlantic Online:

Case study: Twitter sends less than 2% of tweet impressions back to a linked website — The Unbearable Lightness of Tweeting — At the heart of the media's chattiest technology is a hollow sharing economy. A personal investigation into just how little traffic Twitter's maelstrom actually contributes to websites.

More: TechPresident and AdExchanger. Tweets: @injuryexpert, @klintron, @davewiner, @tomcoates, @jbenton, @spencerchen, @snoodit, @dberkholz, @bryanbumgardner, @abiyetk, @douglaslmiller, @monkbent and @madamebutcher. See also Mediagazer

John Cook / GeekWire:

Zillow closes $2.5 billion acquisition of Trulia, plans to cut 350 staffers … Zillow and Trulia are now one. — The online real estate giants today officially combined operations, with Zillow closing the acquisition of its longtime rival for $2.5 billion in stock, creating a juggernaut …

More: Bloomberg Business

Ryan Whitwam / Android Police:

Sony opens pre-orders for SmartEyeglass Developer Edition in the UK and Germany; $840 device ships in March — Sony Announces Pre-Orders Of SmartEyeglass Developer Edition, Starting Today In The UK And Germany For $840 — Sony slipped the official SmartEyeglass app into the Play Store yesterday …

Tom Warren / The Verge:

Microsoft to allow developers to turn retail Xbox Ones into dev kits by summer and open the platform to more universal apps in November; SDK preview in May — Microsoft is ready to unleash Xbox One apps — Microsoft is planning to open up its Xbox One apps platform in a big way this summer.

More: The Next Web, Polygon, Microsoft News, SlashGear, Neowin, Eurogamer.net, GamePolitics blogs and destructoid

Catherine Shu / TechCrunch:

Xiaomi Edged Out Samsung As China's Top Smartphone Vendor In 2014, Says IDC — Xiaomi has taken the top spot in China's smartphone market away from Samsung, says a new report by research firm IDC. — Thanks to strong year-over-year growth in Q4 2014 smartphone shipments …

More: IDC, Engadget, 9to5Google, The Information, iPhone in Canada Blog, PandoDaily, Ubergizmo, Business Insider, Mashable and SamMobile

Tweets: @benbajarin, @benbajarin, @benbajarin and @benbajarin

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