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August 4, 2014, 7:10 AM

Top News

Vindu Goel / New York Times:

A look at a Facebook ad campaign for MegaRed krill oil, from conception to measured results, done through Facebook's “publishing garage” program — How Facebook Sold You Krill Oil — Joao Rodrigues had been listening and holding his tongue. For a day and a half, brand managers …

More: Doc Searls WeblogDoc …, AdExchanger and everwas

Tweets: @caseynewton, @jeffjarvis, @mikeisaac and @joshconstine

Benny Evangelista / San Francisco Chronicle:

NFL teams will use heavily modified Surface tablets on the sidelines to view and annotate photos of opponents' formations — NFL players to use tablet computers during games — NFL adds tablet computers, secure wireless networks to assist players, coaches and officials during games [ …

More: Engadget, Engadget, SlashGear, Businessweek, IGN, PC World, PC Magazine, Ubergizmo, ZDNet, Neowin, WinBeta, GameSpot, TechCrunch, The Verge, ABC News, L.A. Daily News, Gizmodo, Shacknews Recent Articles and Windows Phone Central. Tweets: @owillis

Julie Bort / Business Insider:

Google Spotted Explicit Images Of A Child In A Man's Email And Tipped Off The Authorities — A Houston man has been arrested after Google sent a tip to the National Center for Missing and Exploited Children saying the man had explicit images of a child in his email, according to Houston police.

More: KHOU-TV, Naked Security, Gizmodo, Engadget, Electronista, Neowin, Softpedia News, CNET, The Next Web, Daily Dot, Your Houston News and Examiner. Tweets: @chetfaliszek

David Meyer / Gigaom:

Germany's Bauer Media launches $134M European startup fund — Like peers such as Axel Springer, the German magazine-publishing giant Bauer Media has been branching out into the digital world as an investor, notably in Swedish health startup Lifesum earlier this year.

Alexis C. Madrigal / The Atlantic Online:

Q&A with Pinterest's Evan Sharp on the company's function, competitors, and ambition — What Is Pinterest? A Database of Intentions — Evan Sharp, one of the co-founders of Pinterest, delves into what the wildly popular image-collecting site is really about, and what it's likely to do in the future.

More: Mashable. Tweets: @pmarca, @scottjenson and @elizabeth. Thanks:@srikardr

Matt Burns / TechCrunch:

If Xiaomi wants to enter the US market it should stop copying design from other companies — Xiaomi's One More Thing — The young electronics company Xiaomi is exploding in China and seems posed to take over the world. In the four short years since its founding, Xiaomi has become …

More: Wall Street Journal and Business Insider

Tanvi Misra / NPR:

Google faces challenges in trying to support every written language with its Noto font family — Can Google Build A Typeface To Support Every Written Language? — Google has taken on its fair share of ambitious projects — digitizing millions and millions of books, mapping the whole world, pioneering self-driving cars.

Jon Russell / The Next Web:

Evan Blass explains why he's leaving tech news and retiring @evleaks, a source of phone scoops — Evan Blass explains why his @evleaks Twitter account will stop reporting phone scoops — Sunday is the quietest news day of the week for the tech industry, but Evan Blass — the man behind @evleaks …

More: Ubergizmo, Android Beat, The Next Web and Android Police

Tweets: @evleaks and @tktechnews

Dan Frommer / Quartz:

Nearly 60% of sampled mid-sized tech & media firms and 92% of sampled YC startups use Gmail — Google is stealing away Microsoft's future corporate customers — Microsoft has long dominated the corporate-software market, and its new CEO Satya Nadella has set his sights on owning all things related to productivity and the cloud.

Tweets: @zseward, @jyarow and @reckless

Fred Wilson / AVC:

Carriers not charging for data on select apps could lead to an exclusive, cable TV-like mobile internet — The Scourge Of Zero Rating — It seems like every week I read another article about a mobile carrier offering some incredible deal to eat the mobile data costs you rack up using certain apps.

More: Wired and Wikimedia blog. Tweets: @zimbalist, @startupljackson, @spencerchen, @howardlindzon and @cdixon

Tim Carmody / kottke.org:

The problem with OKCupid is the problem with the social web — Hi, everybody! Tim Carmody here, guest-hosting for Jason this week. — On Monday, I tried to list some reasons why OKCupid's self-acknowledged experiments on its users didn't seem to be stirring up the same outrage that Facebook's had.

More: Pressthink, Wordyard, rc3.org, On The Media and werd.io

Tweets: @tcarmody, @karenmcgrane, @katecrawford and @kissane

Jason Del Rey / Re/code:

Square to acquire food delivery startup Caviar in a $90M all stock deal, announcement coming later this week — Square Will Announce Acquisition of Food Delivery Startup Caviar This Week — Square is on a mission to diversify, and it's turning to the red-hot food delivery industry to do so.

More: New York Times. Tweets: @semil and @delrey

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