Techmeme
September 30, 2013, 12:30 PM

Top News

Stuart Elliott / New York Times:
Apple Passes Coca-Cola as Most Valuable Brand  —  Apple is the new most valuable brand in the world, according to a closely followed annual report.  —  The report, to be released on Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group …
Evelyn M. Rusli / Digits:
Facebook Woos TV Networks With More Data  —  Facebook is laying down a new gauntlet in its battle with Twitter to dominate online conversation around television: more data for broadcasters.  —  This week, Facebook says it will begin sending weekly reports to America's four largest television networks …
Zachary M. Seward / Quartz:
Twitter plans to make its IPO filing public this week  —  Twitter's IPO filing is ready, and the company intends to make it public this week, according to someone familiar with the plan.  The goal is for Twitter to begin trading, likely on the New York Stock Exchange, before Thanksgiving.
Chris Dixon:
Some thoughts on startup crowdfunding  —  Like a lot of people, I'm excited about crowdfunding, and specifically the crowdfunding of startups now that's it's legal in the US.  Based on my own experience investing in startups, here are some thoughts and issues that come to mind regarding startup crowdfunding.
Tweets: @stevesi, @bijan and @phil_hendrix.  Thanks:@davetisch
Hunter Walk:
Instagram Stabbing Itself By Leaving Twitter Cards Off  —  YouTube never disabled embeds on Twitter or Facebook, letting visitors to those products watch a YouTube video without ever coming to our site.  YouTube worked with Apple to make our app a default experience on iOS, even leaving it effectively non-monetized until last year.
Jason Del Rey / AllThingsD:
AOL to Start Advertising on TV Again, With Commercials for New Subscription Service Gathr  —  More than nine months after AOL shelved plans for a hip-hop-inspired TV commercial that would have been the first TV ad of CEO Tim Armstrong's tenure, the company has decided to make a return to TV advertising.
Lizette Chapman / Venture Capital Dispatch:
Justin.tv Spinoff Twitch Raises $20M for Live Video Gaming  —  Live video gaming platform Twitch has been on a growth tear this past year and has raised $20 million from investors to rip it up some more.  —  Unlike competitors Ustream, LiveStream, YouTube and others enabling individuals …
Jay Yarow / Business Insider:
Why Ford CEO Alan Mulally Is A Good Choice To Run Microsoft (Despite His Lack Of High-Tech Chops)  —  Alan Mulally, Ford's CEO, has reportedly become the leading candidate to run Microsoft now that Steve Ballmer is retiring as CEO.  —  Mulally is a bit of a shock to some people because he has no connection to high-tech.
More: Guardian, Monday Note and GeekWire.  Tweets: @zpower
Reuters:
China threatens closure of mobile news apps amid Internet crackdown  —  (Reuters) - China on Monday launched a crackdown on several mobile news applications that provide news information services without approval from government regulators, threatening to shut down those who refuse to “rectify”.

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Joe Mullin / Ars Technica: