Techmeme: Mobile Advertising: The $20B Opportunity Mirage (Jean-Louis Gassée/Monday Note)

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June 11, 2012, 8:30 AM

Top News

Zee / The Next Web:

Twitter just aired its first ever TV commercial promoting its brand new hashtag pages [Videos] — Twitter aired its first ever TV commercial today during the 2012 Pocono 400 Nascar race. The ad features driver Brad Keselowski, who finished in a disappointing 24th place, using his phone to share his point of view with the world.

More: AllThingsD, AllTwitter, CNET, NevilleHobson.com, Softpedia News, Mashable!, The Verge, TechCrunch, Lost Remote, Business Insider, Business Insider, Digits and Marketing Pilgrim

Tweets: @omid, @gabrielstricker, @ruslansv, @jack and @scobleizer

Ryan Lawler / TechCrunch:

Twitter's Hashtag Pages Could Be The New AOL Keywords — But Better — Earlier today, Twitter made its most aggressive grab for TV marketing dollars, with the release of a TV ad during the Pocono 400 and the launch of the corresponding Twitter.com/#NASCAR hashtag page.

Surur / WMPoweruser:

Intel: Android dual core support so poor “having a second core is actually a detriment” — Dual-core processors are just for show on Android — Android OEMs famously shipped phones with dual core processors well before the operating system even supported it.

More: Softpedia News, Gizmodo, SlashGear, Android News, Rumours …, MacNN, PhoneArena, Android Phone Fans and Mashable!

Chris Ziegler / The Verge:

Andy Rubin denies rumor he's leaving Google, cites 900k Android activations per day — Earlier today, Robert Scoble posted a rumor on his Google+ feed that Android boss Andy Rubin was preparing to leave Google to join a stealth-mode startup called CloudCar, a company that even the ultra-connected Scoble says he knows nothing about.

More: Business Insider, Inquirer, Google+, GadgeTell, DroidMatters.com, CNET, Android Police, SlashGear, PhoneArena, TechCrunch, IntoMobile, BetaNews, 9to5Google, MacNN, Engadget and Softpedia News. Tweets: @arubin

Robin Wauters / The Next Web:

Facebook is eating the world, except for China and Russia: World map of social networks — (Click here for a larger version of the world map of social networks) — Twice a year (in June and in December), social media strategist Vincenzo Cosenza updates his ‘world map of social networks’ …

More: CNET

Jean-Louis Gassée / Monday Note:

Mobile Advertising: The $20B Opportunity Mirage — There are a lot of questions left to be answered about Facebook's IPO fiasco, but one thing we know is this: As consumers shift their use of Facebook from PCs to smartphones, investors worry about lower mobile advertising revenues.

Matthew Wall / BBC:

Silicon Valley Bank targets UK technology sector — Silicon Valley Bank will back UK technology start-ups and established companies — Silicon Valley Bank, the US hi-tech bank with $20bn (£13bn) in assets, opened its first UK branch on Monday, offering banking and loan services to the UK tech industry.

More: Inquirer, TechCrunch, The Next Web and Betabeat

Sam Byford / The Verge:

LG Optimus 4X HD out in Europe today — If you live in Europe and your head hasn't been turned by a certain other quad-core phone from a Korean manufacturer, you may be interested to know that LG's Optimus 4X HD is now rolling out across the continent as expected.

More: Inquirer, VG247, Engadget, LG Newsroom, Mashable!, Ubergizmo and Softpedia News

Michael Oliveira / The Globe and Mail:

How Facebook and Google manage users who hate every redesign — Jon Wiley, the lead designer behind Google's home page, is used to taking heat any time he fiddles with the search giant's iconic stark-white design - no matter how small the change may be. Early on in his tenure …

Tweets: @jamesbarnesesq and @aknecht. Thanks:@michaeloliveira

Reuters:

Analysis: Stakes high as “Wintel” puts all its chips on Windows 8 — (Reuters) - The world of Wintel - Microsoft, Intel and the Taiwan-based companies that build the computers their products power and run on - is taking a huge collective bet on Windows 8. — And while this week's Computex trade show …

More: I4U News

Paul Sawers / The Next Web:

Google reaches landmark agreement with French publishers to digitize out-of-print books — Google has been on the receiving end of a number of lawsuits in recent times, for varying reasons. Last year we reported that three French publishers were suing the Internet giant for almost €10m …

More: googlepolicyeurope … and Softpedia News

Ina Fried / AllThingsD:

Lenovo Starts Selling Own Brand of Mobile Broadband Service — Lenovo is announcing details on Monday of a new service that will allow buyers of its computers to get mobile broadband access through the PC maker. — The service, dubbed Lenovo Mobile Access, is being sold by Lenovo, but is powered by Austin-based Macheen.

More: Fast Company, Engadget, ZDNet, The Verge, The CIO Report, Softpedia News, LAPTOP Magazine and Business Wire

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