Techmeme
February 5, 2012, 2:30 PM

Top News

Dean Takahashi / VentureBeat:
Google hires a senior director at Apple for a top secret project (exclusive)  —  Google has pulled off a coup by hiring an Apple senior director of product integrity for a secret project, VentureBeat has learned.  —  The recruiting feat is historic since Google has never hired such a senior person away from Apple.
Stephen Shankland / CNET:
Why Apple's A5 is so big—and iPhone 4 won't get Siri  —  Why Apple's A5 is so big and the iPhone 4 won't get Siri Noise-reduction technology from a start-up called Audience accounts for the size of the iPhone 4S chip and keeps Siri off the iPhone 4, analyst Linley Gwennap concludes.
Dan Frommer / SplatF:
How Does Facebook Make Money?  —  Facebook's IPO filing this week confirmed what we already knew: Facebook makes the vast majority of its money by selling ads on its site.  —  But now we know just how much of its revenue comes from advertising: 85% in 2011, with the remaining 15% coming from payments and other fees.
Florian Mueller / FOSS Patents:
Motorola wants 2.25% of Apple's sales in return for license to standard-essential wireless patents  —  In my previous post (on Motorola's lawsuits against the German Apple Stores), I said that a statement by Apple's counsel at yesterday's Mannheim trial made me aware of a discovery request …
Drew Olanoff / The Next Web:
Toyota takes to spamming Twitter for Camry Super Bowl ‘promotion’  —  Twitter is a great platform to get people stoked about anything, if done right.  You can promote potato chips like @popchips does, and it could turn into a huge following for your brand and have fun doing it.
More: ExaminerTweets: @theonetruebixThanks:@empoprises
Lori Andrews / New York Times:
Facebook Is Using You  —  LAST week, Facebook filed documents with the government that will allow it to sell shares of stock to the public.  It is estimated to be worth at least $75 billion.  But unlike other big-ticket corporations, it doesn't have an inventory of widgets or gadgets, cars or phones.
John Battelle / John Battelle's Search Blog:
It's Not Whether Google's Threatened.  It's Asking Ourselves: What Commons Do We Wish For?  —  If Facebook's IPO filing does anything besides mint a lot of millionaires, it will be to shine a rather unsettling light on a fact most of us would rather not acknowledge: The web as we know it is rather …
Danielle Kucera / Bloomberg:
Yelp Reports Wider Loss for 2011 After Marketing, Development Costs Climb  —  Yelp Inc. (YELP), the user-generated review site that's planning an initial public offering, reported a wider loss in 2011 after increasing spending to attract reviewers and make the service easier to use.
Ryan Paul / Ars Technica:
LibreOffice stats: 400 total contributors, thousands of code commits every month  —  The Document Foundation (TDF), which launched in 2010 to develop LibreOffice, has published statistics that illustrate the project's rapid growth.  Approximately 400 total developers have contributed code to the project.
Robert McMillan / Wired.com:
AMD Eyes ARM Alliance in War on Intel  —  Could the low-power chip design that's used in your iPhone someday show up inside the chips built by Intel rival Advanced Micro Devices?  —  Definitely maybe.  Or as AMD's brand new Chief Technology Officer Mark Papermaster put it to us: “The answer is not no.”

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Mary Jo Foley / All about Microsoft Blog: