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4:35 AM ET, November 7, 2010


 Top Items: 
Dan Primack / Fortune:
Amazon to buy for $540 million  —  A Zappos like purchase for the e-commerce giant.  —  “What Amazon fears most: Diapers” declared the cover of BusinessWeek earlier this fall.  Now it's clear that Amazon didn't fear diapers, it just wanted them for itself.
John C. Dvorak / PC Magazine:
The Cloud Fiasco of 2010:  — gets bought and dropped by Facebook, and we're left with dead links.  —  This is nothing new to me.  A company shows up with a good idea.  It encourages people to use its services.  The service is good, and the company says it has premium services …
Discussion: CloudAve
Ashlee Vance / New York Times:
Chasing Pirates: Inside Microsoft's War Room  —  AS the sun rose over the mountains circling Los Reyes, a town in the Mexican state of Michoacán, one morning in March 2009, a caravan of more than 300 heavily armed law enforcement agents set out on a raid.
Discussion: Network World and Gizmodo
Greg Sandoval / Media Maverick:
Reports show HP was right to dump Hurd  —  commentary Mark Hurd is now a Silicon Valley symbol for self-destructive behavior.  —  On Friday, The Wall Street Journal and Fortune magazine published detailed reports on what prompted the HP board to ask then-CEO Hurd to resign in August.
Discussion: Fortune
John D. Sutter / CNN:
Glitch will make iPhone alarms late Monday  —  (CNN) — Not forgetting Sunday morning's time change is hard enough.  —  But Apple iPhone users in the United States must also remember to delete and then reset their phone's alarm clock — otherwise they may be an hour late for work on Monday morning.
Marshall Kirkpatrick / ReadWriteWeb:
How to Use Blekko to Rock at Your Job  —  The author of the web's first worm-virus, teamed with a man who dresses as a medieval warrior and goes to battle on the weekends and a woman who follows World of Warcraft, acupuncture and ballet, have raised $24 million dollars to storm the gates of the Google Castle.
MG Siegler / TechCrunch:
Like Everyone Else, Amazon Is Testing A Like Button  —  “Like” buttons have been around on the Internet for a while now.  But most people didn't pay too much attention to them until Facebook came along with their one-like-button-to-rule-them- all.  Now it seems as if every site on the Internet needs a Like button.
Katla McGlynn / The Huffington Post:
National Unfriend Day: Jimmy Kimmel Announces New Holiday With William Shatner (VIDEO)  —  “Remember five years ago when no one had Facebook and you didn't know what the guy you took high school biology with was having for lunch?”  Jimmy Kimmel asked the audience on his show last night.
Todd Shields / Bloomberg:
Google Chief Schmidt May Be Called Before Congress, Barton Says  —  Nov. 5 (Bloomberg) — Google Inc.'s data collection practices may draw scrutiny from the next Congress, as lawmakers consider questioning Chief Executive Officer Eric Schmidt, U.S. Representative Joe Barton said.
Adrian Chen / Gawker:
Googler Accuses Twitter Engineer of Sexual Assault on Her Blog  —  Google technical writer Noirin Shirley wrote a post on her personal blog yesterday describing a debauched night at a tech conference.  But she claims the fun ended when she was sexually assaulted by Twitter engineer Florian Leibert.
Don Dodge / Don Dodge on The Next Big Thing:
Steve Ballmer saved $100 million in taxes selling $2B in MSFT stock  —  Reuters is reporting that Microsoft CEO Steve Ballmer is selling 75 million shares of his Microsoft holdings netting $2 Billion.  By selling the stock before the end of the year Ballmer saves $100 million in capital gains taxes.
Jonathan Weber / New York Times:
In Whitman and Fiorina, Candidacies That Did Not Compute  —  Jonathan Weber writes a column for The Bay Citizen.  —  The candidates from Silicon Valley lost big in the California elections Tuesday.  Meg Whitman, the former eBay chief executive, was trounced in the gubernatorial race despite spending …
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 More Items: 
Alex Howard / O'Reilly Radar:
Election 2010: A refresh for Gov 2.0?  —  Sweeping election gains …
Discussion: techPresident
Dan Frommer / SAI: Silicon Alley Insider:
The REAL Reason Companies Do Facebook “Deals” And Buy iAds
Discussion: GigaOM and Fast Company
Gregg Keizer / Computerworld:
Rival calls foul over Microsoft's delivering Security Essentials via Windows Update
Wall Street Journal:
WikiLeaks Faces New Competition
Discussion: Techdirt, Ars Technica and SAI
Mike Schramm / TUAW:
Apple's example Mac app prices land around $15-20
 Earlier Items: 
Danny Sullivan / Search Engine Land:
Google Maps: Uncle Sam's To Blame For That Costa Rica-Nicaragua Border Error
Discussion: Gawker, Google LatLong and The Map Room
Denis Campbell / Guardian:
Mobile phone kits to diagnose STDs
Discussion: Examiner
Alex Chitu / Google Operating System:
Gmail Tests Call Recording
Discussion: Softpedia News and Download Squad