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4:35 AM ET, July 12, 2010

Techmeme

 Top Items: 
Steve Lohr / New York Times:
Google's Do-It-Yourself App Creation Software  —  Google is bringing Android software development to the masses.  —  The company will offer a software tool, starting Monday, that is intended to make it easy for people to write applications for its Android smartphones.
RELATED:
Harry McCracken / Technologizer:
Android Gets a Build-Your-Own-App App  —  Got an idea for a smartphone app?  If you've got an Android phone you might be able to build it yourself, thanks to App Inventor for Android, a new Google Labs program for Windows, OS X, and Linux that's designed to make building Android programs as easy as piecing blocks together.
Discussion: PC World
Claire Cain Miller / New York Times:
Techmeme Offers Tech News at Internet Speed  —  SAN FRANCISCO — News lovers in Washington can't live without Mike Allen at Politico.  Hollywood squabbles over the relative merits of Sharon Waxman's TheWrap versus Nikki Finke's Deadline.  The newspaper industry reads the news collected by Jim Romenesko.
Todd Hoff / High Scalability:
So, Why is Twitter Really Not Using Cassandra to Store Tweets?  —  A firestorm of accusations circled around recently saying that Cassandra, the elected-by-major-adopters emperor of the NoSQL movement, has no clothes.  It was said Twitter was dumping Cassandra; Reddit outages were linked to Cassandra …
BBC:
Facebook to launch child safety ‘panic button’  —  Facebook has announced it is to launch a “panic button” application on its social networking site.  —  The button, aimed at children and teenagers, will report abuse to the Child Exploitation and Online Protection Centre (Ceop) and Facebook.
Henry Blodget / Silicon Alley Insider:
Google Working On Secret New Ad Format: “Interactive Video Ads”  —  Google is still casting around trying to find another revenue stream that will carry the company now that search is maturing.  —  The latest idea?  —  “Interactive video ads.”  —  Eric Schmidt pitched the idea …
Discussion: Wall Street Journal
Aron Trimble / TUAW:
How To: Use iPhone 4 data plan with iPad 3G  —  I love my iPad 3G, almost unnecessarily so.  I use it as my primary computer for a multitude of tasks.  The only thing that I dislike about my iPad is that I have to pay AT&T even more money to use their data network, even though I'm already paying for it with my new iPhone 4.
MG Siegler / TechCrunch:
Apple Rolls Out Four More iPhone 4 Ads — Each About FaceTime  —  Yesterday, I broke down Apple's minute-long FaceTime commercial for iPhone 4, noting how it seemed almost as if Don Draper from the hit AMC show Mad Men had created it.  Now Apple has four other 30-second spots for the iPhone 4 …
RELATED:
Mathew Ingram / GigaOM:
Are Google and Zynga Working on a Gaming Deal?  —  Google has invested $100 million or more in game developer Zynga — the company behind popular Facebook games such as FarmVille and Mafia Wars — and is planning a new offering called Google Games, according to a widely circulated report by TechCrunch.
Nate Anderson / Ars Technica:
FCC broadband plan will put US in “second tier of countries”  —  Even the oldest US Senators have gotten the message—the US wants fast broadband.  And they have started to ask FCC Chair Julius Genachowski some hard questions about why the new National Broadband Plan sets such apparently modest goals …
Colin Barras / New Scientist:
Innovation: Shrewd search engines know what you want  —  For better or worse, search engines have become the gateway to the web.  They help users to find information, advertisers to sell products - they even help hackers in their shady pursuits.  So they are also the focus of intense research to variously help or hinder those parties.
Kevin Lisota / TechFlash:
How Google's buy of ITA signals where it's headed in real estate  —  Kevin Lisota: A few months ago, I wrote about a game plan for Google in online real estate, suggesting how and why they may actively enter the real estate market and use acquisitions to get there.
Michael Arrington / TechCrunch:
Elon Musk: “Why Owen Thomas Is Silicon Valley's Jayson Blair”  —  Tesla Motors Founder and CEO Elon Musk isn't a man that backs down when facing the press.  When the New York TImes wrote an error-filled article, Musk lashed out at the author, saying “What is he doing picking on an electric car company?
Discussion: The Huffington Post
RELATED:
Owen Thomas / VentureBeat:   Tesla Motors CEO can't handle the truth
 
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Smartsheet makes Deloitte Fast 500 List  —  For the fifth year in a row, Smartsheet ranks on the list of the fastest-growing companies in North America.
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12 apps to help retailers grow holiday season sales  —  From your store management to inventory shipment and checkout experience, a lot goes into the creation of a prosperous retail business.
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Here's why gamers should go with a processor that has high IPC and can hit the highest frequencies  —  Adding core count for core count's sake does not create a better gaming experience
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 More Items: 
Niraj Sheth / Wall Street Journal:
Shortages of Phone Hindering Sprint 4G
Ian Betteridge / Technovia:
The era of simplified computing
Discussion: BetaNews
Kevin J. O'Brien / New York Times:
Germans Embrace Socializing Online Despite Government Efforts to Protect Them
Randall Stross / New York Times:
Computers at Home: Educational Hope vs. Teenage Reality
Martin Bryant / The Next Web:
Wikileaks on closure rumors: “Do not feed the Troll”
Discussion: Geekosystem
 Earlier Items: 
Dave Winer / Scripting News:
Guy would have enjoyed this  —  Facebook does some really smart stuff …
Robert Scoble / Scobleizer:
Why I can't kick the Apple iPhone habit
Erick Schonfeld / TechCrunch:
Wired City: Josh Harris' Plan To Make Us All Live In Public (Video)
Chris Matyszczyk / CNET News:
Facebook apologizes for censoring doll's nipples
Paul Denlinger / Silicon Alley Insider:
China: Google Backed Down Over Censorship Laws
Discussion: Reuters
Eric Calouro / Erictric:
Google Maps Now Shortens Your Maps URLs