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5:45 PM ET, May 4, 2006

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Ina Fried / CNET News.com:
Microsoft takes plunge with AdCenter  —  REDMOND, Wash.—A year after first announcing plans for a homegrown ad engine, Microsoft is now using the tool for all its U.S.-based search queries.  —  Microsoft is banking on AdCenter as the lynchpin of its efforts to increase advertising as a source of revenue across the company.
Ina Fried / CNET News.com:
Gates: Microsoft will keep Google honest  —  REDMOND, Wash.—While Google has grabbed an early lead in search and Internet advertising, Microsoft Chairman Bill Gates pledged on Wednesday that his company would "keep them honest."  —  Speaking to a crowd of MSN's largest advertisers …
Kim Peterson / Seattle Times:
Microsoft's adCenter is Google, Yahoo! rival  —  Microsoft today is launching its adCenter online advertising system in the U.S., and will now compete directly with Google and Yahoo! in selling ads on the Web.  —  The official announcement is coming this morning when Chief Executive Steve Ballmer addresses …
Discussion: TechSpot
Brenda Goodman / New York Times:
I Hear Ringing and There's No One There.  I Wonder Why.  —  SIX minutes 39 seconds into the Richard Thompson song "Calvary Cross," Mike Pelusi, a music reviewer in Philadelphia, will almost invariably check his cellphone.  —  Minka Wiltz, an actress in Atlanta, has tried to answer her phone …
Roy Mark / internetnews.com:
Spyware Hustler Hit With $4M Penalty  —  Justice was finally downloaded Thursday on Sanford Wallace, a notorious spammer of the 1990s who moved on to illegal spyware operations that installed adware, spyware and other unsolicited software programs on users' computers.
Bruce Schneier / Wired News:
Everyone Wants to 'Own' Your PC  —  When technology serves its owners, it is liberating.  When it is designed to serve others, over the owner's objection, it is oppressive.  There's a battle raging on your computer right now — one that pits you against worms and viruses, Trojans, spyware …
Andrew Orlowski / The Register:
Full-up Google choking on web spam?  —  Buddy, can you spare a server?  —  Webmasters have been seething at Google since it introduced its 'Big Daddy' update in January, the biggest revision to the way its search engine operates for years.  —  Alarm usually accompanies changes to Google's algorithms …
Marguerite Reardon / CNET News.com:
Philly Wi-Fi project passes final hurdle  —  Philadelphia's citywide Wi-Fi project overcame its final hurdle Wednesday, as a city council committee approved measures to allow the contractor for the project, EarthLink, to hang equipment from city-owned utility poles.
Anne Becker / Broadcasting & Cable:
CBS Set To Debut Broadband Channel  —  With the broadcast upfront presentations in less than two weeks, CBS is angling to hog the multiplatform spotlight early by launching their long-awaited broadband video player before the upfronts even start.  —  The network plans to debut …
Ben Charny / eWEEK.com:
Google's Mountain View Wi-Fi Network Hits a Snag  —  There's a chance that Google may miss the June launch date for a wireless network its building in Mountain View, Calif., or make the deadline, but with a network that doesn't have the promised coverage.  —  Google's begun testing the network and …
starwars.com:
This September: Original Unaltered Trilogy on DVD  —  Fans can look forward to a September filled with classic Star Wars nostalgia, led by the premiere of LEGO Star Wars II: The Original Trilogy video game and the long-awaited DVD release of the original theatrical incarnations of the classic Star Wars trilogy.
Discussion: Alpha Blog and Binary Bonsai
Maria Elena Fernandez / Los Angeles Times:
Beware!  ABC's hit Lost is leading us down a strange and new high-tech path  —  Get ready to get more Lost than ever.  —  Beginning Wednesday, when the popular mystery drama returns to the ABC schedule with original episodes for the entire month, fans will have new and, of course …
 
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 More Items: 
Jaanus / Skype Blogs:
Early preview of Skypecasts
Gizmodo, The Gadget Blog:
Thermal Greasy: Apple Sics Lawyers on Something Awful
Discussion: Techdirt
IGN:
Diablo 3 Not at E3  —  Blizzard only showing WoW expansion at this year's show.
Discussion: Kotaku and Joystiq
Nick / Rough Type:
Will Google win the enterprise?
Loren / Incremental Blogger:
Having fun with Apple's fun new ads
Dawn Kawamoto / CNET News.com:
Intel seeks to rein in AMD case
Gizmodo, The Gadget Blog:
Minority Report Screen at ORD
Discussion: Signal vs. Noise
Matt Mondok / M-Dollar:
Microsoft patents the super cookie
Discussion: Download Squad
 Earlier Items: 
Jeff Jarvis / BuzzMachine:
We Media, continued
Matt Marshall / SiliconBeat:
Abazab, a mobile video-sharing tool, launches; backed by DFJ
Kotaku, the Gamer's Guide:
U.S. DS Lite Price and Date Announced
Michael Kanellos / CNET News.com:
Google PC back on the front burner?
Discussion: buygoogle.com and GOOG
Steve Gillmor / Steve Gillmor's InfoRouter:
Letting 'them' eat cake
Max Glaskin / autoexpress.co.uk:
Thieves key in laptop threat
corel.com:
Corel Corporation Acquires WinZip Computing
Jessie Seyfer / Mercury News:
Skype putting town-hall idea on the Internet
 

 
From Mediagazer:

Alex Sherman / CNBC:
Sources: in its next US TV deal, the NHL seeks a 50%-100% increase over its seven-year, $4.5B contract with ESPN and TNT; formal talks can begin on January 1

Winston Cho / The Hollywood Reporter:
A group of consumers refiles a lawsuit to unwind Paramount's WBD deal, citing HBO Max and Paramount+ bundling, the ouster of DC Studios heads, and budget cuts

Matthew Keys / TheDesk.net:
Newsmax reported Q3 net income of $15.2M and revenue up 52.5% YoY to $69M, including a one-time $14M termination payment for a canceled ad deal; NMAX rose 31.4%

 
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