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11:40 AM ET, October 16, 2006


 Top Items: 
Andrew Adam Newman / New York Times:
The Reporter Is Real, but the World He Covers Isn't  —  In preparing to open a Reuters bureau on a bustling island, Adam Pasick has been introducing himself to residents and interviewing entrepreneurs.  After finishing such interviews, Mr. Pasick often levitates for a moment, then flies over buildings.
Discussion: Techdirt, Bleeding Edge and Screenwerk
Eric Pfanner / New York Times:
55 Million Blogs, and Now a Service to Track Them  —  LONDON — Corporations are growing increasingly conscious of the power, and potential pitfalls, of blogging.  A favorable review from an influential blogger can help generate the kind of buzz around a new product that traditional advertising struggles to achieve.
Discussion: GigaOM and Message
Om Malik / GigaOM:
Google Gains Pay For YouTube  —  Did the YouTube deal pay for itself?  At least for one week it did.  On Friday, October 6, 2006, Google shares closed at $420.50 a share.  With roughly 304.36 million shares outstanding, that meant the company had a market capitalization of $127.983 billion.
Discussion: Scobleizer
Steve Rosenbush / Business Week:
YouTube vs. MySpace?  —  With millions of dollars in online ad revenue on the line, the two Net superstars could be headed for more conflict  —  Just a few months ago, News Corp. (NWS) landed a crucial deal with Internet leader Google (GOOG).  News Corp. designated Google as the search engine for MySpace …
Discussion: IP Democracy and E-consultancy
Nick Gonzalez / TechCrunch:
Movie Downloads: iTunes v. The Rest  —  We started testing the various movie download services earlier this summer when rumors of Apple's new movie download store first heated up.  We're now regular customers of three of the services.  Michael Arrington is an iTunes junkie because he likes having movies …
Discussion: Thomas Hawk's Digital … and digg
Garett Rogers / Googling Google:
Google Reader feeds in your Gmail  —  Mihai Parprita, the blogger responsible for and employee at Google, has created a greasemonkey script to incorporate your Google Reader feeds into your Gmail.  —  I'm happy he decided to experiment by giving Gmail tighter integration with Reader …
Discussion: Download Squad
Scott Karp / Publishing 2.0:
Edelman, Wal-Mart and the Loss of Control in Media  —  It's inevitable that a PR firm like Edelman would create a phony blog for one of its clients (in this case Wal-Mart — see Shel Holtz for a great analysis).  For all of the hype over "conversation" as the new media paradigm …
2:48am Friday night/Saturday morning  —  It's been quite a day!  Has anybody ever asked, "Do you feel any different?" on your birthday or other significant life event?  And you think to yourself, "What kind of question is that!?  Why would I feel different?!"  And sometimes you accidentally say that out loud. . .
Discussion: Read/WriteWeb, Shiny Shiny and digg
Michael McWhertor / Kotaku:
First North American PlayStation 3 Commercial: "The Wait"  —  Look, I don't want to hear any complaints about how this ad doesnt show any game footage.  Or how it doesn't even show the PlayStation 3.  Or that if you didn't know better, and somehow missed the final 3 seconds of footage …
Discussion: Gizmodo and Destructoid
Steven Levy / Newsweek:
'Good for the Soul'  —  With iPod's fifth birthday around the corner, Steve Jobs discusses the MP3 player's design, the cool factor and the impact on how we listen to music.  —  Paul Sakuma / AP  —  Holistic: Jobs at an Apple media event last month  —  Oct. 23 marks the fifth anniversary of Apple's iPod.
Shelly Freierman / New York Times:
The Youngsters Aren't Listening as Much  —  Radio listening among teenagers has dropped off and, according to Larry Rosin, the president of Edison Media Research, two factors are involved.  The first is the intense competition for media audience time that has developed in the last dozen years.
Discussion: Techdirt and Lost Remote
Lee Odden / Online Marketing Blog:
Interview with Chris Pirillo  —  Normally when I do interviews, I categorize them under "Spotlight on Search or Spotlight on Blogging", but Chris Pirillo doesn't fit in just one category.  He's a bit of a renaissance man when it comes to all the enterprising projects, ventures and activities he's involved with.
Loren Baker / Search Engine Journal: Adds Video Space  —  MySpace made a silent change to their MySpace Video program over the weekend, adding user uploaded videos to the default MySpace profile in a new section dubbed Video Space.  —  Nested between the Who I'd Like To Meet and Friends area of MySpace profiles …
Anton Zuiker Filed / BlogTogether:
ConvergeSouth notes  —  [Welcome Scobleizer readers.  While you're here, please check out our plans for the North Carolina Science Blogging Conference.]  —  Just got logged onto the NCA&T network, so can now liveblog the ConvergeSouth conference.  —  The first session was a rambling conversation …
Discussion: Maryamie and Xark!
Xarker / Xark!:
Top 10 Scoble Blog Thangs
Discussion: Off On A Tangent
Alex Williams / New York Times:
Planet Google Wants You  —  AS Dan Firger, a law student at New York University, strolls from class to class during the course of his day or pauses for a breather in Washington Square Park, his cellphone is routinely buzzing inside his messenger bag.  He can often guess who it is: Google.
Thomas Ricker / Engadget:
McDonald's MP3 players ship with trojan horse  —  What do tubby teens, MP3 players, and grandma's scalded taint all have in common?  That's right, the absolute attention of McDonald's legal.  See, McDonald's and Coca-Cola recently teamed up in Japan to give away 10,000 self-branded MP3 players pre-loaded …
Discussion: CrunchGear
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 More Items: 
Bjorn Carey / Popular Science:
A Floating Chernobyl?
Donald Melanson / Engadget:
Haptic radar system has got your back
Mark Evans:
Web M&A: Who's Next?
Discussion: IP Democracy
Chron.Com / TechBlog:
Reading on the Reader  —  Spent this afternoon reading a book on the Sony Reader.
Discussion: jkOnTheRun and Newsome.Org
Turn Google into your own personal (free) Napster
Discussion: Net and digg
 Earlier Items: 
J Mark Lytle / Digital World Tokyo:
DWT TV: Adobe president Narayen explains how Apollo will work
Discussion: JD on EP
Redbarren / ben barren:
The Real T3 : TVrss, Torrents + Ted Get Married.
Om Malik / GigaOM:
Price Hikes For Yahoo Music
Michael McWhertor / Kotaku:
PlayStation 3 Wins Kudos At DigitalLife 06
Discussion: Destructoid and You NEWB
Jeff Jarvis / BuzzMachine:
Paid popularity  —  Inspired by the success of blogging journalist …

From Mediagazer:

Richard Deitsch /
Jason Whitlock and ESPN part ways following his June demotion as EIC of yet-to-launch site The Undefeated

Brian Stelter / CNNMoney:
‘No Notoriety’ campaign to not name mass murderers sees progress

Didi Tang / Associated Press:
Exonerated Chinese journalist Liu Hu recounts tactics used to get him to admit guilt while in jail

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