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Amy Gesenhues / Marketing Land:
Facebook Live update brings ability to crosspost live video across pages and persistent stream keys for easier setup today, live rewind coming soon   —  Facebook is also making it easier for teams to collaborate when shooting Live video by giving publishers a single, permanent stream key for live broadcasts.
May 8, 2018, 6:25 PMIn context
Robin Kurzer / Marketing Land:
LinkedIn rolls out native video ads in the news feed that auto-play on mute and lets businesses and publishers add video on their Company Pages   —  LinkedIn is offering businesses two outlets for using video on the platform.  Companies can now run native video ad campaigns and include video within …
Mar 29, 2018, 3:10 AMIn context
Ginny Marvin / Marketing Land:
Reddit to launch native promoted posts on iOS on March 19, on Android in coming weeks, and says mobile apps account for 41% of time spent across platforms   —  The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.
Mar 14, 2018, 1:25 PMIn context
Tim Peterson / Marketing Land:
Facebook will count organic reach impressions only when a Page post actually appears on a person's screen starting next week   —  Facebook originally said it would switch to only counting viewable impressions in November 2016, but the new system took longer than expected to build.
Feb 9, 2018, 12:25 PMIn context
Tim Peterson / Marketing Land:
Twitter launches new Video Website Card ad format that pairs an autoplay video with a website link, available now to all advertisers worldwide   —  Tapping the ad on mobile will load the brand's web page while continuing to play the video atop it.  —  Twitter's rolling out a way for advertisers …
Oct 17, 2017, 11:40 AMIn context
Tim Peterson / Marketing Land:
Facebook rolls out Custom Audience tool that lets advertisers target users who interacted with physical store, called a business office, more   —  Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.  —  Facebook is making it easier for brands …
Sep 21, 2017, 12:35 PMIn context
Tim Peterson / Marketing Land:
Pinterest opens up 5,000 interests supplied by its Taste Graph for advertiser targeting, says they are sourced by algorithms but vetted by human editors   —  Pinterest's expanded targeting options are supplied by its Taste Graph that has indexed more than 100 billion pins.
Sep 21, 2017, 10:40 AMIn context
Tim Peterson / Marketing Land:
Facebook starts offering in-stream-only video ad units that will play as users watch videos on Facebook   —  Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.
Aug 17, 2017, 11:45 AMIn context
Tim Peterson / Marketing Land:
Twitter is testing a subscription service that automatically promotes advertisers' profiles and up to first 10 tweets a day for $99 per month   —  For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.
Jul 28, 2017, 12:46 PMIn context
Ginny Marvin / Marketing Land:
Google Analytics users can now ask natural-language questions about their data   —  With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile apps.  —  A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking.
Jul 18, 2017, 2:05 PMIn context

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