Results 1 - 10 of about 82:

Kerry Flynn / Digiday:
Inside Reddit's brand and agency roadshow to lure more ad dollars   —  Last month, Reddit sales executives visited OMD's New York office.  Armed with a new sales deck that described ad products like sponsored posts with video, examples of how they've driven business results for clients and data …
Nov 19, 2018, 2:35 AMIn context
Sahil Patel / Digiday:
Programming on Facebook Watch has evolved as it focuses on sports, news, and high-profile stars/creators and funding for shows by digital publishers dries up   —  Facebook says it wants Facebook Watch programming that's unique to its platform — with big names and built-in distribution, if possible.
Nov 4, 2018, 9:10 AMIn context
Lucia Moses / Digiday:
Publishers are wary of Apple News given the company's secretive culture, disdain for advertising and the fact that big traffic doesn't translate to more money   —  You can't blame publishers for being wary when a giant Silicon Valley tech platform comes to them promising big new audiences and (someday) a way to make money off them.
Oct 3, 2018, 4:20 AMIn context
Sahil Patel / Digiday:
A year after introducing a native video player, Reddit says the player has surpassed 1B views per month, with it serving over 50% of all video views   —  The first billion is the hardest.  A year after introducing a native video player and giving its users the ability to record and post …
Oct 2, 2018, 11:15 PMIn context
Sahil Patel / Digiday:
Free ad-supported streaming services from Roku, Pluto TV, Xumo, and others attract viewers and appeal to TV manufacturers, which receive recurring ad revenue   —  Subscription services might dominate the over-the-top video market today, but free, ad-supported platforms are beginning to find …
Oct 2, 2018, 9:50 AMIn context
Jessica Davies / Digiday:
Multiple publisher sources claim Google Ad Manager has been down for several weeks; Google confirms issues but says the problem had been global for only 3 days   —  Publishers have struggled to get visibility on who is buying their inventory for the last two weeks, due to what many claim to be an unusually long Google Ad Manager outage.
Sep 20, 2018, 2:10 AMIn context
Kerry Flynn / Digiday:
HQ Trivia co-founder Colin Kroll becomes CEO, replacing Rus Yusupov, who will take a creative role, as the company previews a new Wheel of Fortune-like game   —  HQ wants to prove it's more than a one-trick pony.  Almost a year ago, the mobile app, launched by Vine's cofounders within …
Sep 18, 2018, 4:08 PMIn context
Seb Joseph / Digiday:
Facebook to debut new brand-safety measures, so advertisers can see where their in-stream video ads appear, including those in Watch and Instant Articles   —  Facebook is giving advertisers visibility into which publishers their ads might appear on as part of wider push for brand safety on the platform.
Sep 10, 2018, 4:15 PMIn context
Kerry Flynn / Digiday:
How Timehop, running out of money, ditched programmatic ad partners, built its own ad server, boosted CPMs from $2 to $14, and increased revenues 10x YoY   —  Timehop had three months of runway in the bank when it decided its current advertising solution wasn't going to cut it.
Sep 2, 2018, 6:15 AMIn context
Sahil Patel / Digiday:
CoinDesk has formed a new business unit called CoinDesk Productions to develop long-form documentaries and TV shows “rooted in crypto and blockchain technology”   —  CoinDesk is well-known as a news site covering everything happening with the blockchain and cryptocurrencies.
Aug 30, 2018, 2:45 PMIn context

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