Techmeme

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Garett Sloane / Ad Age:
Advertisers say Facebook plans to test pre-roll video ads for Watch shows after resisting the format   —  Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, exploring what would be a significant shift.
Dec 2, 2017, 12:05 AMIn context
Garett Sloane / Ad Age:
Sources: Amazon is developing a free, ad-supported version of its Prime video streaming service and is considering giving content creators their own channels   —  Amazon is developing a free, ad-supported complement to its Prime streaming video service, according to people familiar with its plans.
Nov 13, 2017, 10:55 AMIn context
Garett Sloane / Ad Age:
Twitter says it's expanding tweet limit to 280 characters from 140 as part of test for some users   —  Twitter's 140-character limit died today after a long battle with Facebook.  It is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.
Sep 26, 2017, 5:00 PMIn context
George Slefo / Ad Age:
Google reveals sites that fail ad test, risk being filtered by upcoming Chrome ad blocker, including Forbes, LA Times, Lifehacker, Chicago Tribune   —  Credit: Illustration by Tam Nguyen/ Ad Age  —  Betty Crocker might want to check her inbox Thursday.  —  The iconic brand is one of roughly …
Aug 12, 2017, 5:15 AMIn context
Garett Sloane / Ad Age:
Sources: Apple will allow top publishers to use their own tech, like Google's DoubleClick for Publishers, to deliver ads within the Apple News app   —  Apple is working on a money fix for publishers that send their articles and content to its News app but so far have gotten very little in return …
Jul 5, 2017, 6:05 PMIn context
George Slefo / Ad Age:
Google says it will preinstall an ad filter in Chrome starting early 2018 aimed at ads deemed “annoying” by the Coalition for Better Ads   —  Google's Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday.
Jun 1, 2017, 4:50 PMIn context
George Slefo / Ad Age:
Apr 26, 2017, 2:55 PMIn context
George Slefo / Ad Age:
Google, Microsoft, major ad buyers and publishers coordinating on ad blocking plan, says Coalition for Better Ads' counsel, who expects a rollout by end-of-year   —  The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers.
Apr 20, 2017, 5:05 PMIn context
Garett Sloane / Ad Age:
Responding to advertiser exodus, YouTube tinkers with its ad system, and YouTube stars make less money   —  First they came for prank videos, then they came for sexy make-up tutorials, then they came for gamers, then they came for politics, weed and everyone — YouTube basically came for everyone.
Apr 3, 2017, 10:10 AMIn context
Jeanine Poggi / Ad Age:
Condé Nast joins NBCU and Vox Media to sell ads across their combined digital properties and to compete against big ad platforms like Facebook and Google   —  Brands Can Now Buy Digital Inventory Across All Three Media Companies  —  Conde Nast is joining NBC Universal and Vox Media …
Mar 9, 2017, 5:25 PMIn context

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