Results 1 - 10 of about 58:

Kurt Wagner / Recode:
Facebook hasn't figured out how to measure “meaningful social interactions” after big News Feed update, wants to build section inside Watch tab for news video   —  “The metric is definitely evolving.”  —  When Facebook made its big News Feed update last month to prioritize posts …
Feb 12, 2018, 11:00 PMIn context
David Meyer / Fortune:
Facebook says ad reach estimates from Adverts Manager are based on how many could see the ad, not an area's population, explaining discrepancy with census data   —  Facebook's advertising metrics have again been called into question, after Pivotal Research Group senior analyst Brian Wieser pointed …
Sep 6, 2017, 7:40 AMIn context
John Lanchester / London Review of Books:
An in-depth critique of Facebook and how its quest for growth and monetization shapes and distorts company's stated mission of simply connecting people   —  At the end of June, Mark Zuckerberg announced that Facebook had hit a new level: two billion monthly active users.
Sep 5, 2017, 9:35 AMIn context
Sarah Frier / Bloomberg:
Twitter to SEC on why it doesn't disclose DAU count: showing growth is more important, and revealing DAUs would invite unfair comparison to Facebook   —  Company says rate of growth more important than actual metric  —  Twitter's monthly user number stagnated in the second quarter
Aug 2, 2017, 12:00 AMIn context
Jessica Davies / Digiday:
Facebook video ad viewability rates range from 20% to 30%, far below the industry average, according to nine agency execs who started using third-party auditors   —  Facebook's metrics woes may be far from over.  —  After fessing up to a string of measurement errors over the past six months …
Jun 27, 2017, 10:50 AMIn context
Lara O'Reilly / Business Insider:
Facebook launches Advanced Measurement tool for marketers to check performance of ads against rival services, pricing TBD, marking end of the Atlas brand   —  - Facebook is launching a new tool called Advanced Measurement that lets advertisers stack up how their Facebook campaigns performed compared with other platforms.
Mar 7, 2017, 1:00 PMIn context
Kate Kaye / Ad Age:
Facebook has held talks with the marketing industry's Media Rating Council about auditing its metrics, engaging in MRC accreditation process   —  The marketing industry's Media Rating Council has held recent talks with Facebook about auditing its measurement methodologies …
Dec 23, 2016, 1:10 PMIn context
Lara O'Reilly / Business Insider:
Facebook underreported iPhone traffic to Instant Articles tracked by comScore from Sept. 30 to Nov. 30; report says some publishers' numbers affected by 10-20%   —  Facebook announced on Friday that it had made another measurement error, this time affecting publishers that use its Instant Articles content platform.
Dec 16, 2016, 10:30 AMIn context
Sarah Perez / TechCrunch:
Facebook corrects more metrics affecting ad reach, streaming reactions, plus Like & Share counts   —  Facebook today announced it's correcting a few more issues with its metrics in areas like audience estimation for ads, live video reaction counts and its Like and Share buttons.
Dec 9, 2016, 12:35 PMIn context
Ginny Marvin / Marketing Land:
Facebook says it overstated organic Page reach and time spent on Instant Articles due to bugs; firm will expand 3rd-party verification, form Measurement Council   —  Facebook is also adding more third-party verification and forming a Measurement Council to stay in step with evolving products and metrics.
Nov 16, 2016, 9:35 AMIn context

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