Techmeme

Results 11 - 20 of about 245:

Tim Peterson / Marketing Land:
Facebook admits another ad measurement mistake, its tenth since September of 2016, refunds advertisers, saying the error affected just 0.04% of impressions   —  The mistake — mischarged clicks on video carousel ads by smartphone web users — is the first that directly affected advertisers' wallets.
May 16, 2017, 5:05 PMIn context
Tim Peterson / Marketing Land:
Pinterest will use image recognition to target ads, including in Lens results, limited for now to a Related Pins gallery that's displayed after tapping on a pin   —  Pinterest will parse the objects in an image to include ads in galleries of related pins.  —  To target ads, Google uses search data …
May 16, 2017, 3:40 PMIn context
Ginny Marvin / Marketing Land:
Google adding TV ad inventory to DoubleClick Bid Manager, letting advertisers measure video campaigns across digital media and linear TV   —  In a new test, advertisers will be able to buy linear TV spots programmatically via DBM.  —  To allow advertisers to buy and compare video ad performance …
Apr 24, 2017, 11:50 PMIn context
Tim Peterson / Marketing Land:
Interview with David Marcus on making bots easier to find on Messenger, updates to M assistant, debut of Chat Extensions to help devs add in-chat functionality   —  ‘We have a shot at becoming the Yellow Pages of messaging apps,’ says Facebook's Messenger boss, David Marcus.
Apr 18, 2017, 2:25 PMIn context
Tim Peterson / Marketing Land:
Why chatbots on services like Messenger and Kik have struggled to live up to the hype, and how developers are trying to reverse their downward trend   —  Chatbots in apps like Facebook's Messenger and Kik have struggled to live up to the hype, but that might actually help them succeed.
Apr 1, 2017, 3:50 PMIn context
Tim Peterson / Marketing Land:
Facebook adds option for Messenger bots to provide persistent menu instead of text entry field, another move away from text-based conversations for chat bots   —  Messenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.
Mar 4, 2017, 1:55 AMIn context
Tim Peterson / Marketing Land:
Facebook opens itself to measurement audit by Media Rating Council, gives brands more control over video ad buys   —  Facebook will sell video ads based on the industry's viewability standard and introduce a new sound-on option.  —  In an effort to rebuild advertisers' trust following …
Feb 10, 2017, 12:35 PMIn context
Danny Sullivan / Marketing Land:
Hashtags appeared in 30% of Super Bowl ads in 2017, down from a high of 57% in 2014; URLs were used in 41% of ads this year   —  From a high of 57% three years ago, hashtags are now in only about one-third of ads.  —  Hashtags were in 30% of Super Bowl 51 ads, down significantly from 45% last year.
Feb 7, 2017, 7:50 AMIn context
Ginny Marvin / Marketing Land:
Pinterest introduces Search ads with Keyword and Shopping campaigns; Barilla, eBay, Garnier, and Target are among the brands testing the new ads   —  The new offerings should help Pinterest scale its advertising efforts.  —  Pinterest introduced its anticipated Search Ads product on Wednesday.
Feb 1, 2017, 11:40 AMIn context
Ginny Marvin / Marketing Land:
Verizon “supercookie” partner Turn settles with FTC over privacy violations charges that it continued tracking consumers even after they opted out of tracking   —  The ad tech firm was found continuing to track users even after they opted-out.  —  Turn, which operates …
Dec 21, 2016, 11:05 AMIn context

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