Results 11 - 20 of about 247:

Tim Peterson / Marketing Land:
Pinterest rolls out Promoted Video ads, muted by default, that play automatically in users' feeds, search results, and within Related Pins galleries   —  After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people's feeds and search results.
May 24, 2017, 12:55 PMIn context
Tim Peterson / Marketing Land:
Twitter lets you see which advertisers are targeting you, opt out from individual interest categories, and will remove support for Do Not Track on June 18   —  As it begins to store people's off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.
May 17, 2017, 11:10 PMIn context
Tim Peterson / Marketing Land:
Facebook admits another ad measurement mistake, its tenth since September of 2016, refunds advertisers, saying the error affected just 0.04% of impressions   —  The mistake — mischarged clicks on video carousel ads by smartphone web users — is the first that directly affected advertisers' wallets.
May 16, 2017, 5:05 PMIn context
Tim Peterson / Marketing Land:
Pinterest will use image recognition to target ads, including in Lens results, limited for now to a Related Pins gallery that's displayed after tapping on a pin   —  Pinterest will parse the objects in an image to include ads in galleries of related pins.  —  To target ads, Google uses search data …
May 16, 2017, 3:40 PMIn context
Ginny Marvin / Marketing Land:
Google adding TV ad inventory to DoubleClick Bid Manager, letting advertisers measure video campaigns across digital media and linear TV   —  In a new test, advertisers will be able to buy linear TV spots programmatically via DBM.  —  To allow advertisers to buy and compare video ad performance …
Apr 24, 2017, 11:50 PMIn context
Tim Peterson / Marketing Land:
Interview with David Marcus on making bots easier to find on Messenger, updates to M assistant, debut of Chat Extensions to help devs add in-chat functionality   —  ‘We have a shot at becoming the Yellow Pages of messaging apps,’ says Facebook's Messenger boss, David Marcus.
Apr 18, 2017, 2:25 PMIn context
Tim Peterson / Marketing Land:
Why chatbots on services like Messenger and Kik have struggled to live up to the hype, and how developers are trying to reverse their downward trend   —  Chatbots in apps like Facebook's Messenger and Kik have struggled to live up to the hype, but that might actually help them succeed.
Apr 1, 2017, 3:50 PMIn context
Tim Peterson / Marketing Land:
Facebook adds option for Messenger bots to provide persistent menu instead of text entry field, another move away from text-based conversations for chat bots   —  Messenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.
Mar 4, 2017, 1:55 AMIn context
Tim Peterson / Marketing Land:
Facebook opens itself to measurement audit by Media Rating Council, gives brands more control over video ad buys   —  Facebook will sell video ads based on the industry's viewability standard and introduce a new sound-on option.  —  In an effort to rebuild advertisers' trust following …
Feb 10, 2017, 12:35 PMIn context
Danny Sullivan / Marketing Land:
Hashtags appeared in 30% of Super Bowl ads in 2017, down from a high of 57% in 2014; URLs were used in 41% of ads this year   —  From a high of 57% three years ago, hashtags are now in only about one-third of ads.  —  Hashtags were in 30% of Super Bowl 51 ads, down significantly from 45% last year.
Feb 7, 2017, 7:50 AMIn context

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