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Sahil Patel / Digiday:
Sources: Facebook is seeking stricter terms from publishers for its Watch platform, such as owning shows outright, as it negotiates multiple new deals   —  Facebook is increasingly asking for stricter terms for video shows it buys for Watch, including buying shows outright, sources said …
Dec 20, 2017, 12:50 PMIn context
Sahil Patel / Digiday:
Sources: Facebook plans to end program that paid ~300 publishers and other content creators to produce videos for News Feed   —  Multiple publisher sources said Facebook no longer plans to pay publishers and other video makers to produce videos for the news feed.
Dec 13, 2017, 12:40 PMIn context
Max Willens / Digiday:
With some research saying that permanently baked-in host-read podcast ads are 3.5X more effective, dynamically inserted third party ads have trouble catching on   —  In November, HowStuffWorks dumped the third-party ads in its podcasts.  After spending most of 2017 trying to use ad networks …
Dec 10, 2017, 12:25 PMIn context
Shareen Pathak / Digiday:
Amazon's “other revenue”, mostly composed of ad sales, grew 58% YoY to $1.12B; net sales from physical stores, reported for the first time, was $1.2B in Q3   —  Amazon is making good on its promise to eat advertising.  —  In its third-quarter earnings report today …
Oct 27, 2017, 7:25 AMIn context
Shareen Pathak / Digiday:
Inside Amazon's push into advertising, as company prepares to open 2,000 person office, mostly for ad jobs, in New York City   —  Amazon continues to make serious inroads into the advertising business.  Its latest move: a new office in Manhattan that it says will bring 2,000 jobs …
Oct 8, 2017, 7:20 PMIn context
Sahil Patel / Digiday:
Some publishers say Facebook mid-roll video ads lead to little income; one described making just $500 on 20M views, including non-monetized views   —  Six months in, Facebook's test of mid-roll ad breaks within live and on-demand videos is driving scant revenue for publishers.
Oct 2, 2017, 2:45 PMIn context
Lucia Moses / Digiday:
Washington Post's automated Heliograf tool has written ~850 stories in one year, including 500 on 2016 election that got 500K+ clicks   —  It's been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics.
Sep 16, 2017, 8:10 AMIn context
Lucia Moses / Digiday:
Publishers like Hearst, Bustle, TechCrunch, BBC News, and Mic are shifting their enthusiasm from Snapchat to Instagram   —  Hearst's Kate Lewis can easily rattle off the company's Instagram stats.  Half the company's brands have more than 1 million followers.  Harper's Bazaar has 3 million.
Jul 16, 2017, 3:40 PMIn context
Jessica Davies / Digiday:
Facebook video ad viewability rates range from 20% to 30%, far below the industry average, according to nine agency execs who started using third-party auditors   —  Facebook's metrics woes may be far from over.  —  After fessing up to a string of measurement errors over the past six months …
Jun 27, 2017, 10:50 AMIn context
Max Willens / Digiday:
After 18 years, About.com is rebranding as Dotdash and will launch a travel-focused vertical later this month   —  On Tuesday, About.com is going to change its name.  The digital publisher is expected to announce at the Collision Conference that it will henceforth be known as Dotdash (pronounced “dot-DASH").
May 2, 2017, 11:50 AMIn context

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