Techmeme

Results 21 - 30 of about 80:

Ilyse Liffreing / Digiday:
Direct-to-consumer brands lower their Facebook ad spend and turn to radio, print, and Instagram as competition for space has made Facebook ads too expensive   —  Four years ago, when Rich Fulop founded Brooklinen, the direct-to-consumer luxury bedding startup, the customer acquisition strategy …
Jun 11, 2018, 6:50 AMIn context
Sahil Patel / Digiday:
Amazon hasn't said how many Prime members use Prime Video Channels, which has become a big distributor for OTT networks; networks not worried about ceding power   —  Amazon has become a significant driver of subscriptions for TV companies with over-the-top streaming channels.
Jun 5, 2018, 7:15 AMIn context
Max Willens / Digiday:
Delivering exclusive or early-access podcasts is expensive, labor-intensive, or leaky as dominant platforms by Apple and Google don't support paywalling content   —  In theory, premium podcasts should be a great tool for publishers that want to retain and grow their subscriber bases.
Jun 4, 2018, 1:35 AMIn context
Jessica Davies / Digiday:
With the arrival of GDPR, ad platform vendors like DoubleClick warn publishers about steep EU ad volume declines, at least for the short term   —  The arrival of the General Data Protection Regulation's enforcement May 25 has hurled the digital media and advertising industries into a tailspin.
May 26, 2018, 2:00 AMIn context
Sahil Patel / Digiday:
Publishers prefer YouTube over platforms like Facebook because of predictable success parameters, longer shelf life of evergreen content, deeper user engagement   —  Sometimes, being reliable goes a long way — and for smaller publishers looking to grow sustainable video businesses, that means focusing on YouTube.
May 18, 2018, 10:25 AMIn context
Tim Peterson / Digiday:
Apple News now lets all publishers use Google's DoubleClick to serve ads following tests last year   —  Apple News has officially begun letting publishers use Google's DoubleClick for Publishers to serve ads into their Apple News articles following tests last year and an expansion earlier this year.
May 16, 2018, 5:20 AMIn context
Seb Joseph / Digiday:
Advertisers on Facebook are re-examining their ad spend commitments to the platform as average price per ad goes up and ad targeting gets harder after GDPR   —  Advertisers are more concerned that they are wasting money on Facebook than they are about the platform's privacy lapses.
May 14, 2018, 7:50 PMIn context
Tim Peterson / Digiday:
Apple paid BuzzFeed for first-window rights for a documentary series and gave a cut of ad revenue, in a push to make Apple News a high-quality video distributor   —  Apple has become so serious about competing with Facebook, Google/YouTube and Twitter as a distribution outlet for news publishers …
May 4, 2018, 9:30 PMIn context
Sahil Patel / Digiday:
Sources: Snap has ended its licensing fee agreement with publishers who chose it in 2016; all publishers will rely on ad revenue from Snapchat Discover   —  Snap is no longer paying licensing fees to publishers for their Snapchat Discover channels, leaving those publishers instead to live off advertising.
May 4, 2018, 12:15 PMIn context
Lucia Moses / Digiday:
Snap says it will begin testing six-second non-skippable ads in select Snapchat Shows beginning May 15   —  Once reluctant to force ads on its users, still-unprofitable Snapchat is going to start testing nonskippable ads in its TV-like shows, according to three sources with direct knowledge …
Apr 25, 2018, 8:50 PMIn context

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