Techmeme

Results 21 - 30 of about 85:

Max Willens / Digiday:
Analysis of six publishers shows huge difference in Facebook ad presence: NYT has 72 active ads, BuzzFeed 82, Fox News 3, Business Insider 2,100+   —  Publishers don't like to talk about if — or how — they buy traffic.  But following transparency measures Facebook rolled out June 28 …
Jul 2, 2018, 8:35 PMIn context
Sahil Patel / Digiday:
Sources say Verizon spent about $1.2B on the failed go90, including the purchase of OnCue and Vessel, in an effort without clear market research   —  As far as launch parties go, Verizon's September 2015 event for Go90 had it all: a Kanye West concert, a live performance of Funny or Die's …
Jul 2, 2018, 4:10 PMIn context
Jessica Davies / Digiday:
Experts say that due to the vagueness of GDPR, many publishers may be breaking the law by trying to get around the requirement to obtain explicit user consent   —  The arrival of the General Data Protection Regulation a month ago led to a flurry of activity, clogging email inboxes and flooding people with tracking consent notices.
Jun 30, 2018, 7:05 AMIn context
Sahil Patel / Digiday:
Verizon is shutting down go90; sources say it will be discontinued by July 31 and that shows and all content rights will be returned to production partners   —  Verizon is finally calling it quits on its expensive mobile video bet, Go90.  —  The wireless communications giant is shutting …
Jun 28, 2018, 6:20 PMIn context
Seb Joseph / Digiday:
Sources: programmatic ad spending, which saw steep declines after GDPR, has started to recover, with some publishers' audience opt-in consent rates hitting 75%   —  Programmatic ad spending has started to recover a month after the arrival of the General Data Protection Regulation caused it to nosedive.
Jun 25, 2018, 5:50 PMIn context
Ilyse Liffreing / Digiday:
Direct-to-consumer brands lower their Facebook ad spend and turn to radio, print, and Instagram as competition for space has made Facebook ads too expensive   —  Four years ago, when Rich Fulop founded Brooklinen, the direct-to-consumer luxury bedding startup, the customer acquisition strategy …
Jun 11, 2018, 6:50 AMIn context
Sahil Patel / Digiday:
Amazon hasn't said how many Prime members use Prime Video Channels, which has become a big distributor for OTT networks; networks not worried about ceding power   —  Amazon has become a significant driver of subscriptions for TV companies with over-the-top streaming channels.
Jun 5, 2018, 7:15 AMIn context
Max Willens / Digiday:
Delivering exclusive or early-access podcasts is expensive, labor-intensive, or leaky as dominant platforms by Apple and Google don't support paywalling content   —  In theory, premium podcasts should be a great tool for publishers that want to retain and grow their subscriber bases.
Jun 4, 2018, 1:35 AMIn context
Jessica Davies / Digiday:
With the arrival of GDPR, ad platform vendors like DoubleClick warn publishers about steep EU ad volume declines, at least for the short term   —  The arrival of the General Data Protection Regulation's enforcement May 25 has hurled the digital media and advertising industries into a tailspin.
May 26, 2018, 2:00 AMIn context
Sahil Patel / Digiday:
Publishers prefer YouTube over platforms like Facebook because of predictable success parameters, longer shelf life of evergreen content, deeper user engagement   —  Sometimes, being reliable goes a long way — and for smaller publishers looking to grow sustainable video businesses, that means focusing on YouTube.
May 18, 2018, 10:25 AMIn context

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