Techmeme

Results 11 - 20 of 47:

Sahil Patel / Digiday:
Some publishers say Facebook mid-roll video ads lead to little income; one described making just $500 on 20M views, including non-monetized views   —  Six months in, Facebook's test of mid-roll ad breaks within live and on-demand videos is driving scant revenue for publishers.
Oct 2, 2017, 2:45 PMIn context
Lucia Moses / Digiday:
Washington Post's automated Heliograf tool has written ~850 stories in one year, including 500 on 2016 election that got 500K+ clicks   —  It's been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics.
Sep 16, 2017, 8:10 AMIn context
Lucia Moses / Digiday:
Publishers like Hearst, Bustle, TechCrunch, BBC News, and Mic are shifting their enthusiasm from Snapchat to Instagram   —  Hearst's Kate Lewis can easily rattle off the company's Instagram stats.  Half the company's brands have more than 1 million followers.  Harper's Bazaar has 3 million.
Jul 16, 2017, 3:40 PMIn context
Jessica Davies / Digiday:
Facebook video ad viewability rates range from 20% to 30%, far below the industry average, according to nine agency execs who started using third-party auditors   —  Facebook's metrics woes may be far from over.  —  After fessing up to a string of measurement errors over the past six months …
Jun 27, 2017, 10:50 AMIn context
Max Willens / Digiday:
After 18 years, About.com is rebranding as Dotdash and will launch a travel-focused vertical later this month   —  On Tuesday, About.com is going to change its name.  The digital publisher is expected to announce at the Collision Conference that it will henceforth be known as Dotdash (pronounced “dot-DASH").
May 2, 2017, 11:50 AMIn context
Jessica Davies / Digiday:
The Guardian confirms it has stopped publishing its articles to Apple News and Facebook Instant Articles   —  Publishers aren't happy with the deal platforms are cutting them.  Now, the Guardian has dropped both Facebook's fast-loading Instant Article format and removed its content from Apple News.
Apr 21, 2017, 1:25 PMIn context
Lucia Moses / Digiday:
Forbes, The New York Times, and other publishers abandon or scale back use of Facebook's Instant Articles due to lack of monetization   —  Facebook's Instant Article push is in danger of fizzling.  —  Many publishers are deeply unhappy with the monetization on these pages …
Apr 11, 2017, 10:55 AMIn context
Lucia Moses / Digiday:
Condé Nast's Wired Media Group is launching the Emerging Tech Council, a $4K/year membership program for executives who want to stay ahead of tech trends   —  In the quest for new sources of revenue, publishers have been launching subscription programs and events series.
Nov 3, 2016, 10:55 PMIn context
Tanya Dua / Digiday:
Ex-Facebook trending news curator: business side influenced editorial, challenging journalism ethics; the news algorithm needs major improvements   —  Barely two days after changes to its Trending Topics section, a fake article about Fox News anchor Megyn Kelly began trending on Facebook …
Aug 30, 2016, 12:40 PMIn context
Jemma Brackebush / Digiday:
Zenith research: global internet ad spending will overtake TV in 2017, with 36% of market share versus TV's 35%   —  TV is still king — and it looks to remain so for a while.  —  Television is currently the dominant advertising medium, taking a 37 percent share of all ad dollars spent globally in 2015 …
Jul 21, 2016, 11:50 AMIn context

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