Techmeme

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Nick O'Neill / All Facebook:
Facebook Announces New Advertising Metrics   —  Today Facebook sent an email out to their advertisers about three new types of Insights reports that will help advertisers understand how their advertisements are performing.  The three new types are:  — “Responder Demographics” report …
Nov 12, 2008, 4:45 PMIn context
Nat Ives / AdAge:
Facebook COO: Web Needs New Model, New Metrics   —  Social-Networking Site Points to MTV Promotion of Video Awards as Way to Use Online Ads to Generate Demand  —  SAN FRANCISCO (AdAge.com) — Facebook's latest attempt to finally get some real ad revenue has shown early signs of promise …
Oct 7, 2008, 7:00 PMIn context
Eric Eldon / VentureBeat:
Hitwise: Facebook and MySpace see usage metrics go up and down, kinda   —  Some new social networking stats are in from respected analytics firm Hitwise, and as with any limited data set, there are all sorts of interesting possibilities one could draw.  —  For example, Is Facebook's redesign slowing its growth?
Sep 25, 2008, 7:25 PMIn context
Rodney Rumford / FaceReviews:
New Facebook App Visualization   —  New Facebook App Stats Visualization  —  Measure More with New Application Metrics and Visualizations.  Get ready to have a field day and spend some time reviewing the plethora of new insights that facebook has released for application owners.
Aug 7, 2008, 6:45 PMIn context
Eric Eldon / VentureBeat:
Facebook offers more measurements for third-party developers   —  In response to your requests for more ways to better understand and visualize the performance of your applications on Facebook, today we are introducing a whole new set of metrics you can use to monitor user actions for your applications.
Aug 7, 2008, 5:55 PMIn context
Justin Smith / Inside Facebook:
Which Facebook Applications Really Are the Most Engaging?  A Look at MAU & MAU%.   —  Facebook updated application engagement stats published in the directory yesterday, changing the published engagement metric for applications from daily active users to monthly active users, and removing the active % altogether.
Aug 6, 2008, 5:25 AMIn context
Caroline McCarthy / Webware.com:
Facebook changes how it measures application activity   —  A sharp-eyed tipster told Nick O'Neill at All Facebook that the social network has modified the metrics it uses to track user activity on developer applications.  —  Instead of reporting how many daily active users an application has …
Aug 5, 2008, 3:15 PMIn context
Nick O'Neill / All Facebook:
Breaking: Facebook Changes Reporting to Monthly Active Users   —  Facebook has made a significant change to their application reporting metrics.  Rather than displaying daily active users, applications now report monthly active users.  Previously, Facebook reported application statistics on a daily basis …
Aug 5, 2008, 2:10 PMIn context
Caroline McCarthy / The Social:
ComScore: Facebook is beating MySpace worldwide   —  New numbers from metrics firm ComScore show that in May, the battle of the social-networking sites may have gained a new front-runner: Facebook appears to have surpassed longtime rival MySpace in worldwide unique visitors for the first time.
Jun 20, 2008, 4:35 PMIn context
Pete Bratach / Facebook Developers:
New Profile Design Update, and New Metrics   —  As you may have seen on the Facebook Profiles Preview Page last week, we're launching the new profile design in July.  We've been going over all the feedback we've received from our developers as well as our users, and have been incorporating some of the valuable feedback into our design.
Jun 18, 2008, 3:50 AMIn context

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